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  • Mohamed Siad Doualeh Ambassador of The Republic of Djibouti in Switzerland Wcfdavos - March 2015

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    Djibouti is a small country located in the Horn of Africa with a strategic position overlooking the Gulf of Aden. It has strong military cooperation with countries like France, US, Germany and Japan to fight terrorism and piracy in the Gulf of Aden. Djibouti also has an ambitious plan to expand its ports and shipping infrastructure to become a major regional trade and transport hub by 2017. The government promotes Djibouti abroad through public diplomacy and national branding focused on its strategic location, investment opportunities in ports and free zones, and potential for tourism growth.

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    Djibouti is a small country located in the Horn of Africa with a strategic position overlooking the Gulf of Aden. It has strong military cooperation with countries like France, US, Germany and Japan to fight terrorism and piracy in the Gulf of Aden. Djibouti also has an ambitious plan to expand its ports and shipping infrastructure to become a major regional trade and transport hub by 2017. The government promotes Djibouti abroad through public diplomacy and national branding focused on its strategic location, investment opportunities in ports and free zones, and potential for tourism growth.

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    12 views13 pages

    Mohamed Siad Doualeh Ambassador of The Republic of Djibouti in Switzerland Wcfdavos - March 2015

    Uploaded by

    Melissa Charn
    Djibouti is a small country located in the Horn of Africa with a strategic position overlooking the Gulf of Aden. It has strong military cooperation with countries like France, US, Germany and Japan to fight terrorism and piracy in the Gulf of Aden. Djibouti also has an ambitious plan to expand its ports and shipping infrastructure to become a major regional trade and transport hub by 2017. The government promotes Djibouti abroad through public diplomacy and national branding focused on its strategic location, investment opportunities in ports and free zones, and potential for tourism growth.

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    of 13

    MOHAMED SIAD DOUALEH

    AMBASSADOR OF THE REPUBLIC OF DJIBOUTI IN SWITZERLAND


    WCFDAVOS – MARCH 2015
    HORN OF AFRICA
    DJIBOUTI AT A GLANCE

     PRESIDENT: Ismail Omar Guelleh  Nationality: Djiboutian


     Prime Minister: Abdoulkader Kamil  Religion: Islam
    Mohamed  Languages Spoken: Somali, Afar,
     President of the National Assembly: Arabic, French
    Mohamed Ali Houmed  Life expectancy :
     Capital: Djibouti  total population: 62.4 years
     Area: 23,200 sq km  male: 59.93 years
     Climate: desert, torrid, and dry  female: 64.94 years (2014 )
     Population: 810,179 (2014)  Currency : Djibouti Franc
     Growth rate: 5% (2014)  Exchange Rate : 177 DJF / 1$
    I- DJIBOUTI: State of strategic strength
    Foreign Ministry

    1. Promotes the interest, the vision


    and the values of the Country
    abroad;
    2. Coordinates and carries Djibouti’s
    Policy through its missions abroad;
    3. The Channel through which the
    Djibouti Government
    communicates with foreign
    Governments and international
    organisations;
    4. The Foreign Minister is the
    spokesperson of the Government;
    5. Reaction to IT change:adaptation
    DJIBOUTI MILITARY CO-OPERATION
     FRANCE
     UNITED STATES
     GERMANY
     JAPAN
     EU NAVAL FORCES-ATALANTE (EU, NATO)
     MISSION: FIGHT AGAINST TERRORISM AND
    MARITIME PIRACY IN THE GULF OF ADEN
    Media Law, Media Channels and infrastructure

     Media channels used by the Government to promote


    its actions: Radio, TV, newspapers,press agencies,and
    social media.
     Focus: Communication in governance and
    communication for development
    1. Support to Government actions

    2. Accountability and Transparency

    3. Responsiveness
    BRANDING STRATEGY
    Djibouti’s branding strategy is based on its unique
    attributes:
     Exports(port services and trade hub)
     Investment Promotion
     Tourism
     Public Diplomacy
    WHO ARE THE ACTORS?

     Ministry of Economy and Finance


     NIPA
     ODPIC
     ONTD
     Djibouti Ports and Free Zones Authority
     Chamber of Commerce
    It’s important to foster coordination between the different
    institutions. Embassies abroad are the natural focal point for
    such coordination for Nation branding activities.
     DIASPORA MOBILISATION
    HUB FOR REGIONAL
    &
    INTERNATIONAL TRADE
    Djibouti's ambitious maritime
    infrastructure program:
     Construction of 3 new ports As well as expanding the existing
    at Tadjoura, Goubet & facilities with:
    Damerjog 1. More than doubling the size
     An oil terminal to export of the Doraleh port complex
    South Sudan's oil 2. Redeveloping the Djibouti
     One LNG terminal
    port
    3. 30% increase in the current oil
     Largest Ship maintenance
    terminal's capacity
    yard in East Africa in Obock
     Creation of a national
    shipping company
     2 new free zones

    The deadline for the completion of all these projects is 2017 to


    coincide with Djibouti's 40th independence anniversary. When
    completed, the country's port handling capacity should increase
    15 folds
    DJIB’ BEAUTY
    A HUGE POTENTIAL FOR DJIBOUTI’S ECONOMY GROWTH
    FUTURE LOOKS BRIGHT FOR DJIBOUTI!
    THANK YOU FOR YOUR ATTENTION

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