Professional Documents
Culture Documents
Fuente: SENA
Questions Answers
What is being advertised? A product to clean
Why is a different color used in the product’s Perhaps to highlight and
name? remember
The product is not explicit
to which population is
What hidden messages does the ad seem to focused or what it serves.
have? So, it suggests that it is a
product for body or
industrial use
If you put feminine figures
and there are few
Does the advertisement use emotional appeal? If indications that it is
yes, how? If no, how could it? generated an expectation
of a product of restricted
consumption
Is product’s description honest? Why or why not? The description is honest,
and the interpretation is
relative, as it promises to
clean and nothing more,
appeals to red letters and
a happy doll, and through
this to the recall of other
products perhaps ... to
generate expectation, but
this Is completely lawful.
I think it's a clean,
opportunistic and well-
What do you think or conclude about the ad? crafted ad that appeals to
average consumer
intrigue to entice it
Fuente: SENA
Questions Answers
What is being advertised? Mineral water
When you finish your work, send the file to your instructor through the platform
as follows:
Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.