Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a

television commercial in a video bearing in mind your answers and the
importance of media literacy through critical thinking.

Product A Wrist Watch

Message
Advertiser
Identification Technique
Generalization Technique
Emotional Appeal Technique
Celebrity Endorsement Technique
Ideology
They can have time in a fashionable
way
Time watch
Time in your hands
It’s beautiful, powerful, graceful and
useful
Makes people feel happy
David Beckham, ex-football player
Makes feel the people elegant,
beautiful, happy and powerful

When you finish your work, send the file to

your instructor through the platform as
follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look
for the file in your computer. Make
sure the file is attached.
3. Leave a comment for the instructor
(optional).
4. Click Enviar.

Note: This evidence is an individual

activity. Remember to check the learning
guide in order to know if you have done
all the assigned activities, know how to develop them and deliver them correctly.

Criterios de evaluación
 Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.
 Redacta textos basándose en la alfabetización mediática desde una
perspectiva crítica, manejando el vocabulario y la gramática requerida.