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  • Learning Activity 3 Evidence: Advertising

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    Darwin Gomez
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    This document provides instructions for a learning activity where students create an advertisement for a wrist watch. They must answer questions about the product, message, advertiser, identification technique, generalization technique, emotional appeal technique, celebrity endorsement technique, and ideology conveyed to fully develop a television commercial applying principles of media literacy and critical thinking.

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    Evidence advertising

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    This document provides instructions for a learning activity where students create an advertisement for a wrist watch. They must answer questions about the product, message, advertiser, identification technique, generalization technique, emotional appeal technique, celebrity endorsement technique, and ideology conveyed to fully develop a television commercial applying principles of media literacy and critical thinking.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    5 views1 page

    Learning Activity 3 Evidence: Advertising

    Uploaded by

    Darwin Gomez
    This document provides instructions for a learning activity where students create an advertisement for a wrist watch. They must answer questions about the product, message, advertiser, identification technique, generalization technique, emotional appeal technique, celebrity endorsement technique, and ideology conveyed to fully develop a television commercial applying principles of media literacy and critical thinking.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Learning activity 3

    Evidence: Advertising

    Create an ad for a product and answer the questionnaire. Then, make a


    television commercial in a video bearing in mind your answers and the
    importance of media literacy through critical thinking.

    Product A wrist watch

    Message They can have time in a fashionable way

    Advertiser TimeWatch

    Identification Time in your hands


    Technique

    Generalization It’s beautiful, powewrful, graceful and useful


    technique

    Emotional appeal Makes people feel happy


    technique
    Celebrity endorsement
    technique David Beckham, ex football player

    Ideology Makes feel the people elegant, beautiful,


    happy and powerful.

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