Packaging Yourself,

Selling Your Service

Dr. Luz Suplico

De La Salle University-Manila
ATIFTAP
Establishing Credibility
Key Element to Success
You are trying to sell something invisible
youre selling a promise. Hence, cross that
imaginary line and take a chance that you will
deliver what you promised.
 Topics
Objective verification of your
capabilities
Personal guarantees of your
effectiveness
Your presentation image
Issue #1:Objective Verification of
Your Capabilities
 How?
Information sessionsfind
opportunities to give presentations.
Promote your credentialsare you
licensed or certified?
Register to a quality standard, e.g.,
ISO 9000.
Compete for an award.
 How to Create Credibility
Submit articles.
Get listed in directories especially those online.
Use the media or get the services of a pr firm.
Create a CD-PLUS, an interactive promotional
CD using todays technology with live video,
sound, perhaps interviews with satisfied clients
with industry experts discussing new trends.
 How to Create Credibility
Partner with a well-known firm for a small
part of a large project.
Offer free trials.
Offer performance guarantees.
Issue #2: Personal Guarantees
of your Effectiveness
 Personal Guarantees of your
Effectiveness
Ask for referrals
Testimonials from satisfied clients
Association membership
 Brand yourself

-A brand is a mental
shortcut

-You can trust a

brand
Packaging -A brand removes
Yourself the perception
of risk

-You too can brand

yourself
Issue #3: Your Presentation
Image
 Promotional Materials
How culture is handled in your
promotional materials.
Your web presence.
Your benefits message be clear on
what benefit you offer and why that
should matter to your customer.
 Concluding Thought

Services promotion: is about making

the invisible visible!