Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a

television commercial in a video bearing in mind your answers and the
importance of media literacy through critical thinking.

Product Moisturizing hand and body cream called SBODY

Our product makes you feel with soft and radiant skin in
Message just seconds, making you feel healthy and with healthy
skin.

Advertis For healthy and radiant skin, there is a high quality

er moisturizer.
Identificati The product will be covered with a pastel pink color,
on with great size and good economy, accommodating the
technique customer's pocket.
Generalizati The general brand in product design as it will be
on practical and easy to transport.
technique
Emotional Our product will create satisfaction in our clients when
appeal noticing the results of the application of our products
technique
Celebrity
endorsement The brand of the product decided to choose to sponsor
technique concerts by artists that perform in the city, in exchange
our product will be advertised and test samples will be
delivered.

Ideology The ideology as mentioned above is to create in our

client the satisfaction of their expectations about our
products, thus creating their loyalty.
 VIDEO
Good afternoon, today I come to present this great product, what does it consist of? Ok our
product will create a satisfaction in the moment of making contact with your skin, because
our product will create healthy skin, and well enough of so much mystery, next I will present
you the SBODY cream, moisturizing cream for body and hands, with easy handling since
its presentation consists of being practical regardless of whether you want it for family size
or personal size, and of course it is time to talk about something super important, its price!
That is why you do not have to worry since by means of research we were able to find out
the average profits of our Market, thus creating an economic value for our product, without
you having any disagreement. So what do you decide, quality at the best price in your
pocket! We will wait for you!

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de
evaluación
 Analiza los elementos de la alfabetización mediática desde una
perspectiva crítica, utilizando el vocabulario y la gramática requerida.

 Redacta textos basándose en la alfabetización mediática desde una

perspectiva crítica, manejando el vocabulario y la gramática requerida.