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  • Evidence Advertising

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    Santiago Montañez
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    The document provides instructions for a learning activity where students create an advertisement for a wrist watch product called TimeWatch. They are asked to answer a questionnaire about the message, advertiser identification, techniques used such as generalization, emotional appeal, celebrity endorsement, and underlying ideology to convey that the watch makes people feel elegant, beautiful, happy, and powerful. Students are then asked to create a television commercial applying what they've learned about media literacy and critical thinking.

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    EVIDENCE ADVERTISING

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    The document provides instructions for a learning activity where students create an advertisement for a wrist watch product called TimeWatch. They are asked to answer a questionnaire about the message, advertiser identification, techniques used such as generalization, emotional appeal, celebrity endorsement, and underlying ideology to convey that the watch makes people feel elegant, beautiful, happy, and powerful. Students are then asked to create a television commercial applying what they've learned about media literacy and critical thinking.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    48 views1 page

    Evidence Advertising

    Uploaded by

    Santiago Montañez
    The document provides instructions for a learning activity where students create an advertisement for a wrist watch product called TimeWatch. They are asked to answer a questionnaire about the message, advertiser identification, techniques used such as generalization, emotional appeal, celebrity endorsement, and underlying ideology to convey that the watch makes people feel elegant, beautiful, happy, and powerful. Students are then asked to create a television commercial applying what they've learned about media literacy and critical thinking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Learning activity 3

    Evidence: Advertising

    Create an ad for a product and answer the questionnaire. Then, make a


    television commercial in a video bearing in mind your answers and the
    importance of media literacy through critical thinking.

    Product A wrist watch

    Message They can have time in a fashionable way

    TimeWatch
    Advertiser

    Identification Time in your hands


    Technique

    Generalization It’s beautiful, powewrful, graceful and


    technique useful

    Emotional appeal Makes people feel happy


    technique

    Celebrity endorsement David Beckham, ex football player


    technique
    Ideology Makes feel the people elegant, beautiful,
    happy and powerful.

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