ASSIGNMENT OF:-

SUPPLY CHAIN AND LOGISTIC MANAGEMENT

TOPIC:-

ADIDAS

FACULTY NAME: ` PRESENTED BY:

MR. VEERESH TRIPATHI NAME: SRISHTI GUPTA

(ASSISTANT PROFESSOR) ROLL NO: PG/25/095

SNS VARANASI PGDM 2ND SEMESTER

 ADIDAS:-

Adidas is a multinational corporation founded and

headquartered in Herzogenaurach, Germany, that designs
and manufactures shoes, clothing and accessories. It’s the
largest sportswear manufacturer in Europe and the second
largest in the world after Nike. Adidas logo is three strips,
which is used on the company’s clothing and shoe design as
a marketing aid.

Founded August 18th 1949

Founder Adolf Dazzler
Area served Worldwide
No. of employees 57016
Net worth 1.702 Billion Euro
Area of operation:-
Its global operations function covers three major areas,
product development, sourcing and supply chain
management. It has said clear priorities for its global
operation and focus is on bringing supply chain agility and
improving efficiency.

S.W.O.T. analysis:-

 STRENGTH:- legacy and heritage, strong financial

position, distribution network, collaboration and
membership.

 WEEKENESS:- premium price range, outsource

manufacturing and limited product line.

 OPPORTUNITIES:- changing life style, market

development and backward integration.

 THREAT:- competition and government regulation.

Competitor Analysis:- following are the major

competitor od adidas:-

 Nike
 Puma
  Fila
 Converse
 Jordan
 Reebok

Supply Chain Of Adidas:-

Adidas is the one of the leading players in the sports shoes

industry with the large market base and strong sales and
distribution network spread worldwide. It has continued to
grow its market shares through focus upon product quality
and marketing.

Uses Of Technology:-

2017 was the milestone for adidas. The German brand ability
to use new technology to innovate product and engage its
audience with savvy branding to improve its position against
Nike.

Transportation Modes Of Adidas:-

There are mainly three kinds of transportation will be used in
the adidas shoes commodity chain. First transportation mode
in air, which is the highest speed and cost. Second
transportation mode is ocean, which take longest time but
least cost. Third transportation mode in road, which has
medium speed and cost.

Pricing Strategy Of Adidas:-

Adidas adopt a premium pricing strategy in contrast to it’s

competition. This premium pricing gives consumers more
incentive to buy over it’s competition like Nike, Puma etc.
This is because the higher price tells the consumer that it’s
better quantity and has the performance technology that
Adidas is forever promoting.

Policies And Standards Of Adidas:-

We have standards and policies in place that set the

framework for our stack holder interaction:-

 Labor rights charter

 Core of conduct for employees
 Core of conduct for suppliers
  Modern policies
 Responsible recruitment policies

How Adidas Use SCLM As Source Of

Competitive Advantage:-

As in the case Adidas, increasing sales may help to reframe

the business case for supply chain improvement that ones
the fundamental of inventory accuracy and date abandon
have been establish; there are many other chances for
improvement.

“Great Brands Always Balance Identity,

Integrity and Efficiency”

THANKYOU !!!!