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STRUCTURE OF DATA GATHERING AND ANALYSIS CHAPTER 4

Objective #1: To determine the efforts undertaken in crafting a nation brand.

Category: Nation Branding Council Creation

 Theme: G7 – Germany
 Theme: G2O – Singapore
 Theme: G77 – Malaysia
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: Coordination and Strategy among Sectors within Government

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: Public-Private Partnerships – Government Tapping into the Private Sector

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Sectioned off What have you learned?

[Evidence]

Interpretation  Include the theoretical framework here.

Objective #2: To determine the key actors in crafting a nation brand. [More needed in this section]

Category: Advertising Agencies

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: Nation Branding Agencies

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia
Sectioned off What have you learned?

[Evidence]

Interpretation  Include the theoretical framework here.

Objective #3: To determine the key factors in crafting a nation brand.

Category: Culture and Heritage

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: Exports

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: Tourism

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: People

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: Government and International Relations

 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Category: Immigration
 Theme: G7
 Theme: G2O
 Theme: G77
 Theme: Comparison of Philippine Efforts to Germany, Singapore, Malaysia

Sectioned off What have you learned?

[Evidence]

Interpretation  Include the theoretical framework here.

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