REVISED RESEARCH DESIGN AND INSTRUMENTS

|Facundo, Ardiane Redj B.| Manuel, Mary Moira Kaye I.| Vargas, Adrian Jeremiah C.|

Research Design

This study is an ethnographic-inductive logic study that is a normative political theory oriented
research. This paper classifies itself as a normative research.

This research paper applies an idiographic and nomothetic approach. An idiographic approach is
designed to obtain information about specific cases, meaning, the result is confined to a defined
setting and time. An idiographic approach employs direct and documentary data sources like
case studies of country nation brands of states who have established nation brands. To achieve
this, collection of data will be done to analyze the nation brands of other states in order to
generate insights for developing the Philippine nation brand.

Also, this study would also employ a nomothetic approach in which the study would investigate
on large groups of people in order to find general laws of behaviour that apply to everyone.
Usually, this would entail using quantitative and/or typological methods such as key informant
interview (KII). To achieve this, the researchers would interview on certain institutions to
attempt to satiate the specific as well as general objectives.

Research Instruments

The research instruments that will be used in the study are mainly qualitative through gathering
data from interviews and document analysis.

Second, the use of interviews to elites, or a well-informed person of a particular institution or

organization, as tool will be both phenomenological and ethnographic. Phenomenological
interviews employ descriptive, structural and contrast. In this type of interviews, the researchers
will be able to ask representatives from institutions on the substance (descriptive), strategy
(structural) and symbolic actions (contrast) pertaining to nation brand and its determinants. On
the other hand, ethnographic interviews will be used to gather information on the interviewee’s
description on the meaning of nation branding.

Lastly, this study will be employing document analysis from documents and public records. This
is especially applicable to identifying the efforts undertaken by the selected states and their
considerations of the key factors and actors. With the analyses from these existing studies and
accounts of people, the researchers will be able to gather data and interpret it to determine the
potentials of the Philippines to develop the Philippine nation brand.
 Revised Research Instruments

A. Key Informant Interview Guide

National Competitiveness Council

Greetings of Peace and Solidarity! We are Ardiane Redj B. Facundo, Mary Moira Kaye I.
Manuel, and Adrian Jeremiah C. Vargas, third year students enrolled in the University of San
Carlos, conducting our thesis entitled The Philippine Nation Brand: Drawing Experiences from
Established Nation Brands. The purpose of this interview is to extract general international
perception about the government of the Philippines. This interview will inform our thesis about
crafting the comprehensive nation brand.

Rest assured, the information collected will exclusively be for educational purposes.

Questions:

A. International Perception
1. What are the ideal efforts that a country ought to exert in crafting a nation brand?
a. What were the efforts to create a Philippine nation brand? How has it fared so far?
2. What does the National Competitiveness Council (NCC) consider as key factors that
contribute to a successful nation brand?
a. Are there any other countries with a successful nation brand that take these factors into
consideration?
3. What does the National Competitiveness Council (NCC) consider as key actors that
contribute to a successful nation brand?
a. Are there any other countries with a successful nation brand that take these actors into
consideration?
b. What process qualifies an actor to be significant in the process of nation branding?
4. Which specific roadblocks persist that hinder in crafting a nation brand for the Philippines?
5. Does the NCC have any partner organizations in crafting a nation brand? If so, which
institutions?

B. Philippine Potentials
1. What are some of the top five (5) specific strengths of the Philippines in the international
arena in comparison to other countries?
2. What are some of the top five (5) specific weaknesses of the Philippines need to be
addressed to make the Philippines more appealing in the international arena?
 Management Association of the Philippines

Greetings of Peace and Solidarity!

We, Ardiane Redj B. Facundo, Mary Moira Kaye I. Manuel, and Adrian Jeremiah C. Vargas,
third year students enrolled in the University of San Carlos, conducting our thesis entitled The
Philippine Nation Brand: Drawing Experiences from Established Nation Brand. The purpose of
this interview is to extract general international perception about immigration in the Philippines.
This interview will inform our thesis about crafting a comprehensive nation brand.

Rest assured, the information collected will exclusively be for educational purposes.

Questions:

A. Programs and Platforms of Government

1. What specific policies have been implemented to promote the Philippines in the international
arena? Could you please elaborate more on these policies?
2. To where were these efforts to promote the Philippines presented to? Which countries in
particular?
3. Are there any future programs which intend to develop and promote further the Philippines?

Department of Foreign Affairs

Greetings of Peace and Solidarity!

We are Ardiane Redj B. Facundo, Mary Moira Kaye I. Manuel, and Adrian Jeremiah C. Vargas,
third year students enrolled in the University of San Carlos, conducting our thesis entitled The
Philippine Nation Brand: Drawing Experiences from Established Nation Brand. The purpose of
this interview is to extract general international perception about the government of the
Philippines. This interview will inform our thesis about crafting the comprehensive nation brand.

Rest assured, the information collected will exclusively be for educational purposes.

Questions:

A. International Perception
1. What is the general perception of foreigners to the Philippine government’s competency and
its democracy?

B. Strategies
1. What specific policies or programs have been implemented to promote the Philippine image?
May you please elaborate more on these policies?
2. To where were these efforts to promote the Philippine image presented to? Which countries
in particular?
What does the Department of Foreign Affairs (DFA) consider as key factors that contribute to a
successful nation brand?
b. Are there any other countries with a successful nation brand that take these factors into
consideration?
3. What does the Department of Foreign Affairs (DFA) consider as key actors that contribute to
a successful nation brand?
c. Are there any other countries with a successful nation brand that take these actors into
consideration?
d. What process qualifies an actor to be significant in the process of nation branding?
3. Are there any future programs which intend to promote further the Philippine government?

C. Philippine Potentials
3. What are the strengths of the Philippines in the international arena in comparison to other
countries?
4. What weaknesses of the Philippines need to be addressed to make the Philippines more
appealing in the international arena?

D. Achievements
1. Have there been any significant milestones in promoting the Philippine government?

Thank you so much for your time! All pertinent information will be for educational
purposes only.