District 1

Club Growth Team

Resource Guide
Updated 7/15/16

Created by Evelyn Woolridge, DTM

Club Growth Director To Support District 1
2016-2017

Guidance, links, and membership contest information obtained from

www.Toastmasters.org
GREEN
Ice Breaker Speech
• Green 4 Minutes
• Yellow 5 Minute
• Red 6 Minutes

Typical Speech
• Green 5 Minutes
• Yellow 6 Minutes
• Red 7 Minutes

Evaluation
• Green 2 Minutes
• Yellow 2 1/2 Minutes
• Red 3 Minutes

Table Topics
• Green 1 Minute
• Yellow 1 1/2 Minutes
• Red 2 Minutes
 Mission, Values, and Goals
Club Growth Team 2016-2017
Toastmasters International Mission
We empower individuals to become more effective communicators and leaders.
Club Mission
We provide a supportive and positive learning experience in which members are empowered
to develop communication and leadership skills, resulting in greater self-confidence and

Mission, Values, and Goals

personal growth.
Toastmasters International Values
Integrity, Respect, Service, Excellence
Toastmasters International Envisioned Future
To be the first-choice provider of dynamic, high-value, experiential communication and
leadership skills development.
District 1 Mission
We build new clubs and support all clubs in achieving excellence.
District 1 Club Growth Team Mission
Our Club Growth Team is guided by district mission to build new strong clubs guided by
experienced mentors and we will support ALL clubs in achieving excellence. We will promote
membership building programs to attract and maintain members. We will share our talents
and skills to train and develop new leaders in the District.
We will be speaking ambassadors promoting the Toastmasters program into communities
to gain new members in the District.

Critical Success Factors: (Note: 2016 numbers are still tentative; #’s as of 7/15/16)
Growth in the number of paid clubs, membership payments, and distinguished clubs will be
from base of July 1, 2016: Below is only a sample for the 2016-2017 year, since as of this
printing we do not have all of our base numbers for 2016. These are good estimates.

New clubs count as single for paid clubs. Fractional number is calculated and rounded up to
the next highest whole number.
3% for Distinguished…(i.e., 2016 base 179 x 1.03 = 184)
5% for Select Distinguished…(i.e., 2016 base 179 x 1.05 = 188)
8% FOR Presidents Distinguished …(i.e., 2016 base 179 X1.08 = 193)
New clubs count as tripled for membership payments if chartered on or before September
30th. New clubs count as doubled for membership payments if chartered from October 1st
through March 31st. New clubs count as single for membership payments if chartered from
April 1st through June 30th.

3% for Distinguished…(i.e., 2016 base 7,706 x 1.03 or 7,937)

5% for Select Distinguished…(i.e., 2016 base 7,706 x 1.05 or 8,091)
8% for Presidents Distinguished…(i.e., 2016 base 7,706 x 1.08 or 8,322)
Number of Distinguished or better clubs in District from base July 1, 2016.
40% of base for Distinguished…(i.e., 2016 base 179 x.4 or 72 clubs)
45% of base for Select Distinguished…(i.e., 2016 base 179 x .45 or 81 clubs)
50% of base for Presidents Distinguished…(i.e., 2016 base 179 x .50 or 90 clubs)
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 Table of Contents
Mission, Values and Goals i

Table of Contents ii

District 1 Club Growth Team Chart 1

Club Growth Team Contact Information 2

What We Do to Support and Serve District 1 3

Table of Contents
12 Steps to Charter a New Club 9

Open House Checklist 11

Social Media Resources 13

Meetup to Increase Membership 14

Membership Building Values 16

Membership Building Resources 17

Membership Building Links 18

Membership Building Contests

• Smedley 19

• Talk Up Toastmasters 20

• Beat the Clock 21

Toastmasters Information and Statistics 24

Timing Cards 25

ii
 District 1 Club Growth Team 2016-2017

Club Growth Director Advisor

Evelyn Woolridge, DTM Joan Lewis, DTM, PDG, PRA

Statistician
Jim Paget, DTM L.E.A.D.1 Chair (Leader Excellence
Advancing District 1)
Clubs Research Analyst Current Special Programs & Projects
Club Information Rick Shigio, DTM
Dolores Doll, DTM
Community Outreach Chair
Social Media/Meetup Chair Choon Mah-Meggett, DTM
Anna Ziss-Patton, DTM

Existing Clubs Support New Clubs Support

Membership Retention Chair Club Extension Chair New

Dolores Corpus, DTM Corporate Clubs
Karen Persip, DTM, and
Club Extension Co-Chair New
Club Coach Chair Community and Advanced Clubs
Larry Lee, DTM Jolin Crofts, CC

Open House Chair New Clubs Leads Chair, Dr.

Athene Puppos, DTM Marion Somers, ACG/ALB
with
Co-Open House Chair
Ofelia Medina, ACG/ALB Club Sponsor &
Mentor Chair
Rodger Cota, DTM, PDG
Speechcraft Chair
Janet Cormier, DTM Assist. Div. Director A for Club
Growth, Donna Robinson, DTM

Assist. Div. Director B for Club

District 1 Club Growth Team Mission
Our Club Growth Team is guided by district
mission to build new strong clubs guided by
experienced mentors and we will support ALL
clubs in achieving excellence. We will promote
membership building programs to attract and
maintain members. We will share our talents
and skills to train and develop new leaders in the
District.
We will be speaking ambassadors promoting the
Toastmasters program into communities to gain
new members in the District.
Growth, Donna Robinson, DTM
Assist. Div. Director C for Club
Growth, Catherine Magruder, DTM
Assist. Div. Director D for Club
Growth, Angel Estrada, DTM
Assist. Div. Director E for Club
Growth, Susan D’Angelo, DTM
Assist. Div. Director F for Club
Growth, Anthony Penn, DTM
 District 1 Club Growth Team Contacts
District 1 Club Growth Team Contacts

Evelyn Woolridge, DTM toastmastersRISE.ew@gmail.com 310-387-3807

Rick Shigio, DTM rick.shigio@att.net 310-528-5987

Choon Mah-Meggett, DTM choonmahmeggettspeaks@aol.com 310-561-7283
Jim Paget, DTM jpaget@sbcglobal.net 714-398-6641
Dolores Doll, DTM dolores.doll9890@att.net 310-283-1635
Anna Ziss-Patton, DTM anna.zisspattonTM@gmail.com 310-951-6136
Dolores Corpus, DTM dlcorpus@aol.com 310-387-6686
Larry Lee, DTM larryl@selaco.com 714-404-9939

Athene Puppos, DTM athene.puppos@clarkconstruction.com 213-272-8063

Ofelia Medina, ACG/ALB omedina5@yahoo.com 310-910-8570

Janet Cormier, DTM jdoggan@aol.com 310-621-8006

Karen Persip, DTM persip8@aol.com 310-245-6088

Jolin Crofts, CC JC.TM@yahoo.com 424-522-2731

Dr. Marion Somers, ACG/ALB msomers601@aol.com 718-839-0171
Rodger Cota, DTM, PDG rcotacat@gmail.com 562-619-0076

Donna Robinson, DTM Donna_r@sbcglobal.net 310-743-9103

Catherine Magruder, DTM catherinetoastmaster@gmail.com 310-989-3354
Angel Estrada, DTM angeltoastmaster@gmail.com 310-720-7169
Sherry Wray, ACS, CL sherbythepark@gmail.com 310-938-0339
Susan D’Angelo, DTM smdangelo@gmail.com 562-480-1957

Anthony Penn, DTM pennmann@me.com 310-877-5311

Freeconferencecall.com for group calls use: 515-604-9000, Access Code: 312864#

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 CLUB GROWTH TEAM OVERVIEW
The district’s club growth team works with the Club Growth Director (CGD). The team

What We Do to Support and Serve

functions as one analyzing the need, opportunity and potential for new clubs in the
district and prepares effective club-building programs. Team also helps ensure full
membership in existing clubs and helps administer the club coach program. Working
with the CGD, the Club Extension Chair contacts new club leads, provides assistance
with demonstration meetings, the charter and recognition ceremony process. The
success of the Club Growth team will be measured by adding strong and vibrant new
clubs to the District, increasing and retaining members.

Evelyn Woolridge, DTM, Club Growth Director (CGD) leads the Club Growth Team to
build new clubs and support all clubs in achieving excellence. CGD develops a
marketing plan in conjunction with district team members. This marketing plan
introduces new initiatives and guides the district in meeting membership and club
growth objectives. CGD works closely in collaboration with District 1 Director
appointing New Sponsor/Mentor/Coaches within the district.

Rick Shigio, DTM, L.E.A.D.1 Chair (Leader Excellence Advancing District 1) serves as a
special program and projects speaking resource assisting in membership growth in
District 1. Speaks at existing clubs open house or special events on membership
building and on advancing members speaking skills. Serves as a special speaker at
new club meetings providing educational guidance and tips for new members to
develop into a successful speaker. Works closely with the Club Growth Director,
Sponsor/Mentor Chair, Coach Chair, and newly appointed Mentors and Coaches.
Success will be realized by the feedback received as a result of new and existing club
assistance.

Choon Mah-Meggett, DTM, Club Outreach Chair assists district by identifying

community outreach events to promote the Toastmasters program. Works closely
with Club Growth Director and District Public Affairs Officer to identify community
events that will increase District membership and/or clubs. Identifies fees or costs to
participate at outreach events and presents to Club Growth Director for approval.
After event has been approved by Club Growth Director, Chair organizes a team in local
area to assist at the outreach events and maintains list of volunteer Toastmasters team
members by Division. Chair maintains a sign-in sheet of interested prospective future
Toastmasters members from the community. Refers individuals to nearby
Toastmasters clubs and introduces them to current club Presidents to follow-up.
Success is measured by the number of individuals that become members or start clubs
based on her team efforts.

Jim Paget, DTM, Club Growth Statistician collects division membership information;
prepares charts and reports for the Club Growth Director. Reviews club performance
statistics and identifies clubs that are at risk for not reaching distinguished or greater
status. Reports are prepared monthly in a timely manner for relevant statistics and
membership projections (growth and shortfalls). 7
3
Dolores Doll, DTM, Clubs Research Analyst researches and maintains current club
information and integrates new chartered information on Division spreadsheets. This
information is used for the Membership Club Renewal Chair, Community Outreach

What We Do to Support and Serve

Chair, Area and Division Directors, and Club Growth Director for membership growth
planning and as a resource tool.

Anna Ziss-Patton, DTM, Social Media/Meetup Chair assists the new clubs understand
the benefits of social media and the Meetup site to ensure maximum exposure to the
public and as a result gain members for their clubs. The Chair works with the clubs to
promote open houses and special events by teaching social media and Meetup
abilities. This Chair works closely with District Public Relations Officer to assist clubs to
advertise their events onto all District social media sites. Social Media Resources are
identified later within this resource guide. Success will be realized when members are
added as a result of timely training and marketing.

Dolores Corpus, DTM, Membership Retention Chair establishes programs which help
to promote early dues payments by all clubs. This committee collects area, division,
and district membership dues information, prepares reports and charts for the Club
Growth Director, Area Directors, Division Directors, and other District officers.

This committee ensures clubs know the dues period deadlines, provide assistance to
clubs with understanding the minimum required dues payments, charter strength, the
different dues payment structures for clubs, and how dues payments are part of the
DCP goals for clubs. This committee will recognize those Areas and Divisions whose
clubs excel above other Areas or Divisions for dues renewals at key times during the
Toastmaster year.

Larry Lee, DTM, Club Coach Chair assists clubs that are at significantly less-than
charter strength (12 or less) membership enrollment with public relations and
membership building activities and promotion of club health. These responsibilities
include assisting with recruiting and training club coaches on a quarterly or as needed
basis. Coaches may utilize The Moments of Truth (Item 290) which is available from
World Headquarters. This contains visual aids and handouts for all members. These
materials may all be downloaded for free at www.toastmasters.org/mot.

This Chair prepares and delivers training sessions. Chair works closely with the division
and area directors to identify clubs requesting/needing coaches. Club Coach Chair
follows up monthly with Club Coaches for progress reports offering guidance and
support. Chair becomes a speaking ambassador, communicating that in order to
receive an Advanced Leader Silver, every Toastmaster needs to serve as a club coach, a
club mentor or a club sponsor.

• The Club Coaches are assigned formally and documented by Club Growth Director
in collaboration with District Director. These Club Coaches are Toastmasters who
are not members of the struggling club and are not currently familiar with the club
or its members. This outsider perspective allows the coaches to view the club 8
objectively. 4
 Although coaches can’t be members of the club at the time of appointment,
they may join the club after being assigned. The responsibilities of a Club Coach
are:
• Build a rapport with the club leadership and members

What We Do to Support and Serve

• Observe and analyze the club environment, then assist the club in
generating solutions
• Help the club develop a plan with goals for improvement
• Make it possible for the club’s officers and members to implement the plan
• Instill enthusiasm, fidelity and a sense of responsibility for the club’s future

Athene Puppos, DTM, Open House Chair & Ofelia Medina, ACG/ALB, Co-Chair
provide guidance and support to existing clubs to building membership conducting
effective Open House events throughout the year. Provide clubs with guidance to
obtain speakers from various sources including the LA Speakers Bureau. Success will
be realized when members are added to clubs throughout the year to surpass
charter strength, especially during Smedley, Talk Up Toastmasters, and Beat the
Clock contests.

Janet Cormier, DTM, Speechcraft Chair provides leadership and quarterly training to
clubs, District officers and members building membership. Train clubs to conduct a
Speechcraft workshop to introduce others to the benefits of Toastmasters and assist
in building membership. Speechcraft has been identified as a program with a high
success rate to increase membership.

• Speechcraft serves as the introductory or trial offer for those who need
Toastmasters but are reluctant to commit themselves. The Speechcraft Starter Kit
(Item 205) contains all the necessary materials for starting and publicizing this
speech training workshop, which can be presented during club meetings or as an
outside-the-club seminar. www.toastmasters.org/speechcraft.

Karen Persip, DTM, Corporate Club Extension Chair assists businesses and
organizations in forming new clubs. The Chair works directly with the Club Growth
Director. Extension Chair speaks to the club charter process, delivers information
and meets with potential club leaders, and arranges demonstration meetings.
Follows consistent professional District protocol in all form of communication as
documented in the District 1 12 Steps to Charter a New Toastmasters Club. Success
is measured by the number of clubs that are chartered.

Jolin Crofts, CC, Community and Advance Club Extension Co-Chair assists
community and current Toastmasters in forming new clubs. The Extension Co-Chair
works directly with the Club Growth Director and the Corporate Club Extension
Chair. Co-Chair speaks to the club charter process, delivers information and meets
with potential club leaders, and arranges demonstration meetings. Follows
consistent professional District protocol in all form of communication as
documented in District 1 12 Steps to Charter a New Toastmasters Club. Success is
measured by the number of clubs that are chartered. 9
5
Dr. Marion Somers, New Club Leads Chair, ACG/ALB. Chair and Co-Chair
continually keep the Club Growth Director aware of the status all new club leads.
Conducts research for new opportunities to build new clubs as corporate,

What We Do to Support and Serve

community and advanced clubs. The person or sponsor providing the lead to the
New Club Leads Chair often serves as one of the new club’s sponsors or mentors
after approved by the Club Growth Director and in collaboration with District
Director. Success will be realized after leads have been converted into new clubs in
one or two new club demonstration and organization meetings.

Chair forms a New Club Leads team with Co-Chair to assist in following up on all
leads. New Club Chair assigns a member of New Club Lead Team to follow up with
individuals who submitted lead sheets. New Club Chair and team ask that person to
discuss the possibility of a new club and confirm a date and location for a
demonstration meeting. Team follows consistent professional District protocol in all
form of communication as documented in District 1 12 Steps to Charter a New
Toastmasters Club.

Leads are obtained from; Toastmasters International Insightly web based system,
leads from officers and members, or from driving through town.

• Insightly Leads. Leads are added by individuals responding to the

www.Toastmasters.org website or speaking directly with Toastmasters
International. These entries on Insightly will leave their contact information so
that someone from the New Club Leads team can follow-up with individual
through telephone conversation or email.

• Leads from officers and members and district events. Find new club leads simply
by asking your officers and members. While you may understand the importance
of new clubs to the district’s success and continually seek them out, new
Toastmasters members and officers may know of new club prospects but don’t
realize the value of new clubs to the district. Ask for leads at every opportunity.
With coordination, place a “lead sheet” on every seat at all district events and
then collect them during the meeting. Can also use lead sheets as entry forms
for a door prize.

• Leads from driving through communities. Find new club leads as you drive
through town on your daily schedule. Jot down names of companies that are
large and currently do not have a Toastmasters club. Contact their HR
Department Director. Ask if they are familiar with Toastmasters. Begin a
relationship with this HR Director through a sequence of questions to determine
if Toastmasters would be beneficial to execute their corporate mission through
the advancement of their employees.

6 10
Rodger Cota, DTM, PDG, Sponsor & Mentor Chair works closely with the Club
Growth Director and Club Extension Chair and Co-Chair. Club Growth Director
recruits Club Mentors and Sponsors. New clubs may have up to two Sponsors who

What We Do to Support and Serve

are responsible for the actual organization of the new Club. Up to two Mentors
may be formally appointed by the Club Growth Director. Mentors should be
experienced Toastmasters who attend all club meetings and provide guidance
during the first six months to one year of its existence. Sponsors and Mentors
receive a certificate as well as credit toward the Advanced Leader Silver (ALS)
award upon successful completion of award criteria.

Success is measured by the number of mentors that; complete their minimum of 6

months of service, and provide club members with a good foundation for success
as the mentors educate them on a Toastmasters skillset at the end of each of their
meetings. Sponsor & Mentor Chair follows up monthly with Mentors for progress
reports offering guidance and support.

• Club Sponsors will pass the baton of support and development for the new
club to the club mentors after their responsibilities are complete.

It’s advantageous to keep the mentors informed about your activities with the
new club, even if they aren’t directly involved. This way, when it’s time for the
mentors to take over, they will be familiar with the club’s progress and will be
better able to foster the club. Your duties as a new club sponsor are to:
• Support organization of the new club beginning as early as the
organizational meeting
• Set up regular club meetings
• Organize new members to give their Ice Breakers and serve as
functionaries
• Bring experienced Toastmasters to serve as Toastmaster, General
Evaluator, Evaluators
• Provide sample agendas and other introductory materials
• Gradually have new members fill the entire slate of club meeting
functions
• Plan the charter presentation
• Transition support to Club Mentors

7 11
• Club Mentors are experienced members who may join the newly chartered
club and then provide support and guidance through the new club’s first six
months to one year. Mentors are the advisors and tutors for new clubs and

What We Do to Support and Serve

have a great affect on the degree to which a new club succeeds. But rookie
clubs aren’t the only beneficiaries of the mentoring relationship. Your duties as
a new club mentor are to:
• Ensure the club is strong and fully functional
• Ensure officers understand their duties and have the tools they need to
perform them
• Foster a culture of membership-building within the club
• Explain Toastmasters International’s educational program
• Explain the Distinguished Club Program (DCP)
• Include Mentoring Moments at each meeting or deliver prepared
scripts from the Successful Club Series or the Better Speakers Series
www.toastmasters.org/successprograms.

Assistant Division Directors for Club Growth (Division A through F) assist the
Division Directors, Club Growth Director and Club Extension Chairs with setting up
initial demonstration and organization meeting by creating and communicating
agendas with district templates, coordinating and scheduling demonstration team
members with timely instruction to ensure all team members are well prepared for
their role and arrive 20 – 30 minutes prior to these two initial events.
Demonstration teams are selected based on skills, schedules, and accountability.

During demonstration meeting, all demonstration team members work closely

with potential guests to explain the values and benefits of being a Toastmaster as
well as answering questions and concerns. At the end of meeting the
demonstration team will assist guest in completing and signing the charter
member application. Success will be realized when 80% of guests sign-up as new
members on first demonstration. They will use the next meeting if necessary to
attract and confirm the remainder of the mandatory members and exceed charter
strength membership.

8 12
 12 Steps to Charter a New Club

Step 1: Identify Lead. Inform Club Growth Director (CGD), Evelyn Woolridge,
DTM, with Corporate Club Extension Chair (CEC), Karen Persip, DTM, and

12 Steps to Charter a New Club

Community and Advance Club Extension Co-Chair, Jolin Crofts, CC.

Step 2: Pre-qualify Lead. Is this a viable candidate for a TM club? When do

they want to start? What is their intent? How often do they want to meet?
Do they have over 300 people to pull from the community? If so, where will
the future members come from?

Step 3: Arrange for Pre-Demo meeting. This is the 1st appointment face-to-
face. Notify CGD & CEC of date to attend with you.

Step 4: At Pre-Demo, work with CGD and CEC to explain how Toastmaster
club meetings work and fees/ dues. Sample email/letter to Prospect with
fees/dues information.

NOTE: Oct 1 2016

membership dues
increase to $45

Step 5: At Pre-Demo, arrange for a follow-up phone call to review a

marketing plan to build the minimum 20 members needed.

Step 6: Before leaving the Pre-Demo, set the date for the Demonstration
meeting and reinforce that 25-35 guests minimum should be in attendance.

9 13
 12 Steps to Charter a New Club

Step 7: For follow up phone call, review a Marketing plan that includes

12 Steps to Charter a New Club

getting 7 people on board first as officers and PR team responsible for
“getting the word out” about Toastmasters. If needed, meet w/ those 7
people privately to train them how to do PR. Plan with CGD and CEC.

Step 8: Demonstration meeting. No less than 25-35 people in the audience.

Assistant Division Directors for Club Growth, will bring a team for you, bring
packets of materials, and conduct a sample meeting for you.

Step 9: Signups @ Demonstration meeting. When planned well in advance,

marketed well, and potential members educated in advance, the
demonstration meeting should easily have the minimum of 20 people
signing up the same day. Success is when each Toastmaster team member
talks with guests, answers questions, and assists guests with application.

Step 10: Give paperwork and checks to CGD and CEC for review. Signature
for credit card payment, and page 2 of application is mandatory.

Step 11: CGD, CEC, & Division Directors will work together on final
paperwork approval before submission to Toastmasters HQ. Club alignment
will be made by CGD in collaboration with District Director.

Step 12: Schedule a Charter Presentation to recognize District team, Club

Officers/Members.
We are here to assist YOU with creating a new club.
Contact us if you have any questions.

Karen Persip, DTM Jolin Crofts, CC, Community &

Evelyn Woolridge, DTM
Corporate Club Extension Advanced Club Extension
District 1 Club Growth Director
Chair – New Clubs Co-Chair – New Clubs
ToastmastersRise.ew@gmail.com
persip8@aol.com JC.TM@yahoo.com
310-387-3807 Cell/Text
Email & 310-245-6088 424-522-2731
10 14
 Open House Planning and Timeline Checklist
To Attract and Retain Members 
Date & Time: ________________________________________________
Theme & Location: ________________________________________________
5 Weeks in Advance - Identify the Event Team
Identify Publicity Chair Works w/VP Public Relations to publicize event in the community
or corporation.
Identify Membership Works w/VP Membership to invite past & present club members,
Chair prepare guest packet, follow up with guests.

Open House Checklist

Identify Program Chair Works w/VP Education to recruit speakers & functionaries, and to
prepare agenda.

Identify Food & Procures & sets up food, beverages & related items (plates,
Refreshments Chair napkins, cups etc.).

Identify Hospitality Works with VP Public Relations & VP Membership to prepare

Chair information table, and recruit greeters.

Identify Setup & Works w/Sergeant of Arms to prepare the room; assists with
Cleanup Chair refreshments & information table setup. Coordinates cleanup.

4 Weeks in Advance
Publicity Design flyers & plan distribution using social media; Develop ad
copy and plan placement after approval of club officers
Membership Invite current & past club members; via club meeting
announcement/email
Program/Agenda Recruit functionaries & guest speakers & identify time limits for
speakers
Refreshments Plan menu (keep it simple: will food be purchased?
Or pot-luck? consider vegans).
Hospitality Work w/Publicity & Membership Chairs to create Information
Table Plan. You may need to order some materials from
Toastmasters International (if so, obtain approval from club
officers).
2 - 3 Weeks in Advance
Coordination Plan meeting or teleconference with club officers to review status
of key roles.
Publicity Print & distribute flyers; Place ads in community papers, Craigslist
etc.; develop or select public relations materials for info table.
Membership Develop guest welcome folder or packet; develop or select
membership materials for info table.
Hospitality Develop or select additional information table materials (e.g. raffle
item).
1 Week in Advance
Coordination Plan meeting or teleconference with club officers to review status
of key roles.
Publicity Print more flyers if needed, plan for distribution date(s). Create ad
copy for local news, Craigslist etc. 15
11
 
Open House Planning and Timeline Checklist
To Attract and Retain Members (con’t)
1 Week in Advance
Membership Reminder to current & past club members (club meeting
announcement/email).
Program/Agenda Confirm speech details & audio visual equipment needs. Confirm
functionaries. Prepare final timed agenda and obtain approval
from club officers if needed.
Create Inspirational Request the Toastmaster and Program Chair to create a

Open House Checklist

Message motivational message or story to inspire members to join club.
Refreshments Finalize menu & pickup/delivery plan.

Hospitality Collect all materials for information table; confirm greeters &
enlist a photographer.
Event Day
Coordination Coordinate any program changes with key players.
Publicity Assist with info table setup (public relations items).
Membership Circulate guest book; distribute guest welcome folders/packets.
Program/Agenda Print sufficient copies of final agenda for expected attendance.
Refreshments Coordinate food & beverage set up.
Hospitality Set up information table near event entrance & station greeters
nearby & event photography.
Deliver an Inspirational Ensure that Toastmaster has created a motivational message to
Message & Ask to Share inspire members to join club. Introduce guests to officers that will
Value & Ask to Join assist with the membership application process. Important to ASK
guests to share value they will obtain by being a member.
Celebrate New Enjoy the event. Applaud guests as new members. Encourage
Members others to stay after meeting if they still have questions.
Setup Set up club banner & directional signs, prepare the room, test
equipment & assist as needed with refreshments & information
table.
After the Event
Setup/Cleanup Immediately after the event coordinate cleanup.
Membership Arrange to follow-up with guests within a day after the event with
a personal call, email, postcard. Invite them back to a future
meeting.
Recognition Create and send out thank you message via email to all club
members and volunteers. Have one of the committee members
write an article for club newsletter including photos of event.
Mentor/Advisor Meet with Mentor/Advisor for lessons learned opportunity.
Ensure credit is given to main project leaders in Competent Leader
Manual and/or completion signature in High Performance
Leadership (HPL) manual if scope large enough to warrant HPL
project.

16
12
 Social Media Resources
Social Media Many resources are available for club leaders in the social
media sphere.

Social Media Resources

• LinkedIn Join The Official Toastmasters International Members Group
to connect with other Toastmasters and discuss problems, solutions,
and successful strategies.

• Facebook The Official Toastmasters International Members Group is on

Facebook, and many club and district groups are available, too.

• Twitter Follow @Toastmasters for news and helpful advice and links to
newsworthy articles on clubs, leadership, communication, and more.

• Meetup Many clubs use Meetup.com as an effective tool to connect

with potential members.

District 1 Social Media Links:

Like Us on Facebook: http://tinyurl.com/DistrictOneFacebook

Become a Member of our Meet-

Up: http://www.meetup.com/District-One-Toastmasters/

Follow Us on Instagram:
http://instagram.com/district.1.toastmasters (#districtonetoastmas
ters

Follow Us on Google+: http://tinyurl.com/DistrictOneGoogle

Follow Us on Pinterest: http://www.pinterest.com/DistrictOneTM/

Follow Us on Twitter: https://twitter.com/districtonepro

Linked In: http://tinyurl.com/LinkedInDistrictOneTM

District One Website: www.District1Toastmasters.org

Toastmasters International Website: www.toastmasters.org

13
 Meetup
to Increase Membership

Set up New To start a Meetup group, click ‘Start a Meetup Group’” at

Meetup the top of any page on Meetup.
Account  One membership, with a fee of $89.94 due every 6
months, gives you 3 home pages, for 3 different Meetup
groups. It will only cost $29.94, due every 6 months, if
you share those pages with two other clubs.
 If you cannot find 2 other clubs to share Meetup site,
please let us know, and we will do our best to put you
together into a group of 3.

Customize  Choose your Meetup’s location; suggest one for you, but
Meetup if you want to use a different location, click ‘Not in …?’
Account  Choose your Meetup’s topics. Topics are important for
helping the right members find your Meetup. We’ll
suggest some, but feel free to search for others in the
search field. You'll get the most out of your Meetup
experience if the topics match your group’s activities --
that way we can find the right people for you. You can
choose up to 15 topics
 Agree to create a real, face-to-face community.
 Choose a name for your Meetup. The ideal group name
is simple and reflects exactly what your group is about.
Here’s our recommended formula:
 Location + One or two descriptive words + Meetup

Note: Additional information may be obtained from Meetup.com

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 Meetup
to Increase Membership (Con’t)

Add Your This is where you tell your members what to expect from
Meetup your Meetup. Meetups must clearly facilitate community
Description building and group connections around a shared interest,
passion, or activity. Helpful information might include:
 Who should join: Describe your ideal members.
 Why should members join: Is it to learn more, challenge
their skills or have fun?
 What can members expect out of the group: Describe
typical activities.

Choose what
your Start your organizer subscription. If this is your first Meetup
members group, you will need to start an organizer subscription.
are called

Await Meetup’s Community Team will review your subscription.

Approval The process takes a couple of days, but then your Meetup will
be live on the site and you can start organizing right away.

Invite Others  Ensure that at least 6 individuals respond every week on

to Join, the website that they will attend your Toastmasters Club
Follow-up meeting. When you hit the magic number of 6, your
with Guests, announcement will “go viral” in an email to everyone
& Update interested in that sort of Meetup group.
Club Site  Follow-up with guests and ensure that your Meetup site
is updated regularly with new content.
 Link all flyers/ads with Club Meetup account.
 You can also follow up with people who indicated online
that they were interested or would attend, but did not.
 Email them and invite them with a personal note.

15
 Membership Building Values
One constant that has been evident over the years is the need for clubs to operate
continuously at and above “charter strength” – twenty or more members. Only
then will the club reach its potential, and be most beneficial to its members.

Because of attrition, each club must have a constant influx of new members. The
need for Toastmasters’ service is everywhere. We all want to see more people
served by the Toastmasters program. Most of us are eager to seize any chance we

Membership Building
get to put the talents and techniques we are developing to use – but there are
selfish reasons for wanting growth as well. With more members we gain:

• Better club programs; more variety, experiences, and resources to draw upon
and enrich the entire program
• Depth of club leadership
• Greater representation of Toastmasters throughout your community or
organization
• Greater financial resources for club programming and projects
• More people served and helped by Toastmasters’ programs
• More enthusiasm at club meetings

Successful clubs participate in District membership drives through the year as

outlined on the Membership-building Contests page
www.toastmasters.org/membershipcontests.

Toastmasters offers a variety of ideas and resources on the Toastmasters

International website. You can access the information via this address:
www.toastmasters.org/marketingresources. The website contains electronic copies
of a variety of membership promotion and public relations materials. Visit
www.toastmasters.org, which is a great referral source for potential members to
learn about Toastmasters, how to join and how Toastmasters has helped others.

If you would like to introduce someone or a company to the Toastmasters

International program you may have them visit www.Toastmasters.org , or links
below to gain some background Information regarding Toastmasters.
1) The Club Experience (12 minute video):
www.toastmasters.org/Resources/Video-Library/the-club-experience
2) Video Testimonials (2:45 minute video):
www.toastmasters.org/Membership/Member-Testimonials
3) Benefits of Toastmasters Membership:
www.toastmasters.org/~/media/E0B4A954BE8740C7B1CEEBAEF909E486.ashx
?la=en

16
 Membership Building Resources

Membership Building Resources

www.Toastmasters.org
Toastmasters publications, Membership Growth (Item 1159), Master Your Meetings
(Item 1312), Success 101 (Item 1622), the Club Leadership Handbook (Item 1310),
the Leader Letter, the Toastmaster magazine, and others will provide your club with
additional membership-building ideas and tools.

From Prospect to Guest to Member (Item 108)

• Use the Features, Benefits and Value chart to illustrate the benefits Toastmasters
offers and the value to them, www.toastmasters.org/fbvchart.

Rebuilding the Club

• How to Rebuild a Toastmasters Club (Item 1158) is an invaluable resource to help
a struggling club. Also available as a free PDF at
www.toastmasters.org/rebuildaclub.

Speechcraft builds membership.

• Speechcraft can serve as the introductory or trial offer for those who need
Toastmasters but are reluctant to commit themselves.
• The Speechcraft Starter Kit (Item 205) contains all the necessary materials for
starting and publicizing this speech training workshop, which can be presented
during club meetings or as an outside-the-club seminar.
• For more information on Speechcraft, go to www.toastmasters.org/speechcraft.

Membership Building Contests

• For more information about Toastmasters’ membership-building contests, go to
www.toastmasters.org/membershipcontests.

Public Advertising
• Sample news releases and valuable information on how to obtain publicity are
contained in Let the World Know Publicity and Promotion Handbook (Item 1140).
(Free PDF available at www.toastmasters.org/lettheworldknow).
• The public service announcement (PSA) on radio is also an important publicity
tool. Professional quality radio PSAs are available from World Headquarters.
Visit mediacenter.toastmasters.org/media-kit.

17
 Membership Building Links
Club and Membership Growth Resources www.toastmasters.org/marketingresources,
Building new clubs www.toastmasters.org/newclubs
Membership-building resources www.toastmasters.org/membershipbuilding

Membership Building Links

Toastmaster magazine www.toastmasters.org/magazine
Find Your Voice (Item 99) www.toastmasters.org/99
Confidence: The Voice of Leadership (Item 101) www.toastmasters.org/101
Clear Communication: Your Organization Needs It (Item 103) www.toastmasters.org/103
From Prospect to Guest to Member (Item 108) www.toastmasters.org/108
How to Build a Toastmasters Club (Item 121) www.toastmasters.org/build
Club Growth Director Handbook (Item 110) www.toastmasters.org/110
All About Toastmasters (Item 124) www.toastmasters.org/124
Uncover Your Leadership Potential (Item 130) www.toastmasters.org/130
Become a Better Leader (Item 131) www.toastmasters.org/131
Find Your Voice Flier (Item 132) www.toastmasters.org/132
Put on a Good Show (Item 220) www.toastmasters.org/220
Finding New Members for Your Club (Item 291) www.toastmasters.org/291
Closing the Sale (Item 293) www.toastmasters.org/293
Mentoring (Item 296) www.toastmasters.org/296
The Benefits of Toastmasters Membership (Item 354) www.toastmasters.org/354
Promotional Poster (Item 367) www.toastmasters.org/367
Membership Applications www.toastmasters.org/membershipapplications
Member Interest Surveys (Item 403) www.toastmasters.org/403
Let the World Know (Item 1140) www.toastmasters.org/1140
New Member Orientation Kit for Clubs (Item 1162) www.toastmasters.org/1162
Club Mentor Program Kit (Item 1163) www.toastmasters.org/1163
Toastmasters & You (items 1167 and 1167A) www.toastmasters.org/1167
and www.toastmasters.org/1167A
A Toastmaster Wears Many Hats (Item 1167D) www.toastmasters.org/1167D
Master Your Meetings (Item 1312) www.toastmasters.org/1312

18
 Membership Building Contests
Smedley – Add 5 New Members

Smedley Award Program Dates: August 1 – September 30

Can your club add five new, dual, or reinstated members with a join
date between August 1 and September 30? Accomplish this goal and
you’ll qualify to receive a "Smedley Award" ribbon, named in honor of
Ralph Smedley, which you can display on your club’s banner. Qualifying
clubs can also earn a special Toastmasters International discount code
for 10-percent off their next club order. The Toastmasters International
discount code expires six months from the date of issue and is not valid
with any other offer.

Smedley
Applications and payments for members with a join date between
August 1 and September 30 must be received at World Headquarters
or online no later than September 30. The addition of transfer and
charter members does not count toward “Smedley Award” credit.

The winning clubs will be revealed online on www.toastmasters.org

within a few weeks of the submission deadline. Winning clubs should
allow up to 10 business days to receive their award if they are located
in the United States, and up to 21 business days if they are outside of
the United States.

District 1 Extra Incentive: Each club that accomplishes Smedley

criteria above will receive $75 Toastmasters Gift Certificate.

District 1 Smedley History

Smedley Award Report as of September 30, 2016 –??? clubs
Smedley Award Report as of September 30, 2015 – 20 clubs
Smedley Award Report as of September 30, 2014 – 15 clubs
Smedley Award Report as of September 30, 2013 – 11 clubs
Smedley Award Report as of September 30, 2012 – 8 clubs

19
 Membership Building Contests
Talk Up Toastmasters – Add 5 New Members

Talk Up Toastmasters Program Dates: February 1 – March 31

Toastmasters love to connect, so take advantage of it. The "Talk Up
Toastmasters" membership program is the chance to encourage your
members to invite guests to a special meeting where prospective

Talk Up Toastmasters
members can learn about Toastmasters' many benefits. Then add five
new, dual or reinstated members with a join date between February 1
and March 31, and you’ll receive a special "Talk up Toastmasters"
ribbon to display on your club’s banner. Qualifying clubs can also earn
a special Toastmasters International discount code for 10-percent off
their next club order. The Toastmasters International discount code
expires six months from the date of issue and is not valid with any
other offer.

Applications and payments for members with a join date between

February 1 and March 31 must be received at World Headquarters or
online no later than March 31. The addition of transfer and charter
members does not count towards “Talk Up Toastmasters” credit. The
winning clubs will be revealed online www.toastmasters.org within a
few weeks of the submission deadline. Winning clubs should allow up
to 10 business days to receive their award if they are located in the
United States, and up to 21 business days if they are outside of the
United States.

District 1 Extra Incentive: Each club that accomplishes Talk-up

Toastmasters criteria above will receive $50 Toastmasters Gift
Certificate.

District 1Talk-up-Toastmasters History

Talk Up Toastmasters Award Report as of March 31, 2017 –??? Clubs
Talk Up Toastmasters Award Report as of March 31, 2016 – 29 Clubs
Talk Up Toastmasters Award Report as of March 31, 2015 – 14 Clubs
Talk Up Toastmasters Award Report as of March 31, 2014 – 13 Clubs
Talk Up Toastmasters Award Report as of March 31, 2013 – 10 Clubs
Talk Up Toastmasters Award Report as of March 31, 2012 – 8 Clubs
20
 Membership Building Contest
Beat The Clock – Add 5 New Members
Beat the Clock Program Dates: May 1 – June 30
Toastmasters are taught to run meetings on time, finish speeches on
time and reach membership goals on time. In that spirit, "Beat the
Clock" is a great motivator for finishing the year on schedule—on
time and with record numbers! Make it your club’s goal to earn the
"Beat the Clock" award and encourage every member to take part.
Clubs adding five new, dual or reinstated members with a join date
between May 1 and June 30 receive a "Beat the Clock" ribbon to
display on the club’s banner. Qualifying clubs also earn a special

Beat The Clock

Toastmasters International discount code for 10-percent off their
next club order. The Toastmasters International discount code expires
six months from the date of issue and is not valid with any other
offer.

Applications and payments for members with a join date between

May 1 and June 30 must be received at World Headquarters or online
no later than June 30. The addition of transfer and charter members
does not count toward “Beat the Clock” credit.

The winning clubs will be revealed online www.toastmasters.org

within a few weeks of the submission deadline. Winning clubs should
allow up to 10 business days to receive their award if they are
located in the United States, and up to 21 business days if they are
outside of the United States.

District 1 Extra Incentive: Each club that accomplishes Beat-the-

Clock Toastmasters criteria above will receive $25 Toastmasters Gift
Certificate.

District 1 Beat the Clock History

Beat the Clock Award Report as of March 31, 2017 –??? Clubs
Beat the Clock Award Report as of March 31, 2016 –??? Clubs
Beat the Clock Award Report as of March 31, 2015 – 54 Clubs
Beat the Clock Award Report as of March 31, 2014 – 42 Clubs
Beat the Clock Award Report as of March 31, 2013 – 26 Clubs
21
 Toastmasters Background and Member Satisfaction
Who We Are
Toastmasters International is a world leader in communication and leadership development.
Our membership is more than 332,000 memberships. Members improve their speaking and
leadership skills by attending one of the 15,400 clubs in 135 countries that make up our global
network of meeting locations. District 1 tentatively began 2016-2017 with 179 paid clubs.

Toastmasters Brand: Where Leaders are Made

The world needs leaders. Leaders head families, coach teams, run businesses and mentor
others. These leaders must not only accomplish, they must communicate. By regularly giving
speeches, gaining feedback, leading teams and guiding others to achieve their goals in a
supportive atmosphere, leaders emerge from the Toastmasters program.

Every Toastmasters journey begins with a single speech. During their journey, they learn to tell
their stories. They listen and answer. They plan and lead. They give feedback—and accept it.
Through our community of learners, they find their path to leadership.

2015 Member Satisfaction Survey Results from

www.Toastmasters.org
Note: All ratings represent the average out of 10

8.0 7.9 7.8

Satisfaction with the Effectiveness at helping you Effectiveness in providing real-
Toastmasters program progress toward personal goals world learning opportunities that
are applicable outside the club

7.7 8.6 7.7

Effectiveness of educational Effectiveness at helping you Effectiveness at helping you
materials improve public speaking skills improve your leadership skills

8.4 8.3 8.2

Satisfaction with club setting Satisfaction with club leaders Satisfaction with format of
meetings

8.2 9.1 +68.8

Satisfaction with amount of Likelihood to recommend Net Promoter Score
speaking opportunities Toastmasters to a friend, family, (% Promoters) – (% Detractors) = NPS
Promoters rate 9 or 10
or colleague Detractors rate 0 to 6

(n=10.218), Margin of error is +/- 1.1% with 99% confidence

24
YELLOW
Ice Breaker Speech
• Green 4 Minutes
• Yellow 5 Minute
• Red 6 Minutes

Typical Speech
• Green 5 Minutes
• Yellow 6 Minutes
• Red 7 Minutes

Evaluation
• Green 2 Minutes
• Yellow 2 1/2 Minutes
• Red 3 Minutes

Table Topics
• Green 1 Minute
• Yellow 1 1/2 Minutes
• Red 2 Minutes

25
RED
Ice Breaker Speech
• Green 4 Minutes
• Yellow 5 Minute
• Red 6 Minutes

Typical Speech
• Green 5 Minutes
• Yellow 6 Minutes
• Red 7 Minutes

Evaluation
• Green 2 Minutes
• Yellow 2 1/2 Minutes
• Red 3 Minutes

Table Topics
• Green 1 Minute
• Yellow 1 1/2 Minutes
• Red 2 Minutes

26