Your challenges to

Crossing the finish line 
as a Successful Club...
MEMBERSHIP IS..
RECRUITMENT
PLUS
RETENTION
S
W
O
T
TOASTMASTERS CLUB SWOT ANALYSIS  CLUB:______________________________________ 

Examples: STRENGTHS: Internal attributes that are helpful WEAKNESSES: Internal attributes that are harmful Examples:

Volunteering Spirit
Dedication of Officers
Talents of members
Financial Health
Area Governor Relationship
1 1 Lack of Experience
2 2 Apathy among members
3 3 Bad Meeting Location
4 4 Bad time to meet
5 5 Membership Level
6 6 Achievement Level
7 7 Unengaged Officers
8 8
9 9
10 10

Examples: OPPORTUNITIES: External possibilities of enhancement THREATS: External elements that can harm club

Examples:
Recruitment Sources  1 1
Low Population
Increased Retention 2 2
No Free Meeting Locations
Club Quality Enhancement  3 3
Low Resources
Speaking Opportunities 4 4
Proximity of Other Clubs 
Achievement Increases  5 5
Marketing Opportunities 6 6
7 7
8 8
9 9
10 10

IF YOU HAVE A QUESTION...ASK!

Strengths – Capitalize on & leverage these! Strengths ‐ Opportunities = Pursue opportunities that fit your club's strengths

Weaknesses ‐ Improve & shore these up! Weakness ‐ Opportunities = Overcome weaknesses that block the club from opportunities
Opportunities ‐ Capitalize by investing on these! Strengths ‐ Threats = Use club strengths to overcome external threats
Threats ‐ Seek and destroy! (at least minimize) Weakness ‐ Threats = Define a plan to prevent weaknesses from making club vulnerable to 
threats

THIS IS A BEGINNING POINT...USE THIS TO CREATE A MEMBERSHIP GROWTH PLAN 
THEN EXECUTE IT THROUGHOUT THE YEAR!
 Strengths
• What advantages does your club have?
• What does your club do best?
• Resources: Assets, People, Experience, 
knowledge, data?
• Price, value, quality?
• What factors encourage visitors to become 
members?
• Which strengths can be turned into 
opportunities? 
TOASTMASTERS CLUB SWOT ANALYSIS  CLUB:______________________________________ 

Examples: STRENGTHS: Internal attributes that are helpful WEAKNESSES: Internal attributes that are harmful Examples:

Volunteering Spirit
Dedication of Officers
Talents of members
Financial Health
Area Governor Relationship
1 1 Lack of Experience
2 2 Apathy among members
3 3 Bad Meeting Location
4 4 Bad time to meet
5 5 Membership Level
6 6 Achievement Level
7 7 Unengaged Officers
8 8
9 9
10 10

Examples: OPPORTUNITIES: External possibilities of enhancement THREATS: External elements that can harm club

Examples:
Recruitment Sources  1 1
Low Population
Increased Retention 2 2
No Free Meeting Locations
Club Quality Enhancement  3 3
Low Resources
Speaking Opportunities 4 4
Proximity of Other Clubs 
Achievement Increases  5 5
Marketing Opportunities 6 6
7 7
8 8
9 9
10 10

IF YOU HAVE A QUESTION...ASK!

Strengths – Capitalize on & leverage these! Strengths ‐ Opportunities = Pursue opportunities that fit your club's strengths

Weaknesses ‐ Improve & shore these up! Weakness ‐ Opportunities = Overcome weaknesses that block the club from opportunities
Opportunities ‐ Capitalize by investing on these! Strengths ‐ Threats = Use club strengths to overcome external threats
Threats ‐ Seek and destroy! (at least minimize) Weakness ‐ Threats = Define a plan to prevent weaknesses from making club vulnerable to 
threats

THIS IS A BEGINNING POINT...USE THIS TO CREATE A MEMBERSHIP GROWTH PLAN 
THEN EXECUTE IT THROUGHOUT THE YEAR!
 Weaknesses
• Where could the club improve?
• What should the club avoid?
• What are people in your market likely to see 
as weaknesses?
• What factors may be affecting membership?
• Reliability of data, plan predictability?
• Morale, commitment, leadership?
TOASTMASTERS CLUB SWOT ANALYSIS  CLUB:______________________________________ 

Examples: STRENGTHS: Internal attributes that are helpful WEAKNESSES: Internal attributes that are harmful Examples:

Volunteering Spirit
Dedication of Officers
Talents of members
Financial Health
Area Governor Relationship
1 1 Lack of Experience
2 2 Apathy among members
3 3 Bad Meeting Location
4 4 Bad time to meet
5 5 Membership Level
6 6 Achievement Level
7 7 Unengaged Officers
8 8
9 9
10 10

Examples: OPPORTUNITIES: External possibilities of enhancement THREATS: External elements that can harm club

Examples:
Recruitment Sources  1 1
Low Population
Increased Retention 2 2
No Free Meeting Locations
Club Quality Enhancement  3 3
Low Resources
Speaking Opportunities 4 4
Proximity of Other Clubs 
Achievement Increases  5 5
Marketing Opportunities 6 6
7 7
8 8
9 9
10 10

IF YOU HAVE A QUESTION...ASK!

Strengths – Capitalize on & leverage these! Strengths ‐ Opportunities = Pursue opportunities that fit your club's strengths

Weaknesses ‐ Improve & shore these up! Weakness ‐ Opportunities = Overcome weaknesses that block the club from opportunities
Opportunities ‐ Capitalize by investing on these! Strengths ‐ Threats = Use club strengths to overcome external threats
Threats ‐ Seek and destroy! (at least minimize) Weakness ‐ Threats = Define a plan to prevent weaknesses from making club vulnerable to 
threats

THIS IS A BEGINNING POINT...USE THIS TO CREATE A MEMBERSHIP GROWTH PLAN 
THEN EXECUTE IT THROUGHOUT THE YEAR!
 Opportunities
• What good opportunities can you spot?
• What interesting trends are you aware of?
• Partnerships, agencies, businesses?
• What is likely to produce good returns if 
capability and implementation are viable?
• What's actually stopping us doing these 
things, provided they truly fit strategically, 
are realistic and substantial?
TOASTMASTERS CLUB SWOT ANALYSIS  CLUB:______________________________________ 

Examples: STRENGTHS: Internal attributes that are helpful WEAKNESSES: Internal attributes that are harmful Examples:

Volunteering Spirit
Dedication of Officers
Talents of members
Financial Health
Area Governor Relationship
1 1 Lack of Experience
2 2 Apathy among members
3 3 Bad Meeting Location
4 4 Bad time to meet
5 5 Membership Level
6 6 Achievement Level
7 7 Unengaged Officers
8 8
9 9
10 10

Examples: OPPORTUNITIES: External possibilities of enhancement THREATS: External elements that can harm club

Examples:
Recruitment Sources  1 1
Low Population
Increased Retention 2 2
No Free Meeting Locations
Club Quality Enhancement  3 3
Low Resources
Speaking Opportunities 4 4
Proximity of Other Clubs 
Achievement Increases  5 5
Marketing Opportunities 6 6
7 7
8 8
9 9
10 10

IF YOU HAVE A QUESTION...ASK!

Strengths – Capitalize on & leverage these! Strengths ‐ Opportunities = Pursue opportunities that fit your club's strengths

Weaknesses ‐ Improve & shore these up! Weakness ‐ Opportunities = Overcome weaknesses that block the club from opportunities
Opportunities ‐ Capitalize by investing on these! Strengths ‐ Threats = Use club strengths to overcome external threats
Threats ‐ Seek and destroy! (at least minimize) Weakness ‐ Threats = Define a plan to prevent weaknesses from making club vulnerable to 
threats

THIS IS A BEGINNING POINT...USE THIS TO CREATE A MEMBERSHIP GROWTH PLAN 
THEN EXECUTE IT THROUGHOUT THE YEAR!
 Threats
• What obstacles does your club face?
• What are other clubs doing?
• Is changing technology threatening your club?
• Does the club have cash‐flow problems?
• Could any of the weaknesses seriously 
threaten your club?
• Does the club have specific controlled reliable 
plans to avoid/avert/defend the threats?
TOASTMASTERS CLUB SWOT ANALYSIS  CLUB:______________________________________ 

Examples: STRENGTHS: Internal attributes that are helpful WEAKNESSES: Internal attributes that are harmful Examples:

Volunteering Spirit
Dedication of Officers
Talents of members
Financial Health
Area Governor Relationship
1 1 Lack of Experience
2 2 Apathy among members
3 3 Bad Meeting Location
4 4 Bad time to meet
5 5 Membership Level
6 6 Achievement Level
7 7 Unengaged Officers
8 8
9 9
10 10

Examples: OPPORTUNITIES: External possibilities of enhancement THREATS: External elements that can harm club

Examples:
Recruitment Sources  1 1
Low Population
Increased Retention 2 2
No Free Meeting Locations
Club Quality Enhancement  3 3
Low Resources
Speaking Opportunities 4 4
Proximity of Other Clubs 
Achievement Increases  5 5
Marketing Opportunities 6 6
7 7
8 8
9 9
10 10

IF YOU HAVE A QUESTION...ASK!

Strengths – Capitalize on & leverage these! Strengths ‐ Opportunities = Pursue opportunities that fit your club's strengths

Weaknesses ‐ Improve & shore these up! Weakness ‐ Opportunities = Overcome weaknesses that block the club from opportunities
Opportunities ‐ Capitalize by investing on these! Strengths ‐ Threats = Use club strengths to overcome external threats
Threats ‐ Seek and destroy! (at least minimize) Weakness ‐ Threats = Define a plan to prevent weaknesses from making club vulnerable to 
threats

THIS IS A BEGINNING POINT...USE THIS TO CREATE A MEMBERSHIP GROWTH PLAN 
THEN EXECUTE IT THROUGHOUT THE YEAR!
TOASTMASTERS CLUB SWOT ANALYSIS  CLUB:______________________________________ 

Examples: STRENGTHS: Internal attributes that are helpful WEAKNESSES: Internal attributes that are harmful Examples:

Volunteering Spirit
Dedication of Officers
Talents of members
Financial Health
Area Governor Relationship
1 1 Lack of Experience
2 2 Apathy among members
3 3 Bad Meeting Location
4 4 Bad time to meet
5 5 Membership Level
6 6 Achievement Level
7 7 Unengaged Officers
8 8
9 9
10 10

Examples: OPPORTUNITIES: External possibilities of enhancement THREATS: External elements that can harm club

Examples:
Recruitment Sources  1 1
Low Population
Increased Retention 2 2
No Free Meeting Locations
Club Quality Enhancement  3 3
Low Resources
Speaking Opportunities 4 4
Proximity of Other Clubs 
Achievement Increases  5 5
Marketing Opportunities 6 6
7 7
8 8
9 9
10 10

IF YOU HAVE A QUESTION...ASK!

Strengths – Capitalize on & leverage these! Strengths ‐ Opportunities = Pursue opportunities that fit your club's strengths

Weaknesses ‐ Improve & shore these up! Weakness ‐ Opportunities = Overcome weaknesses that block the club from opportunities
Opportunities ‐ Capitalize by investing on these! Strengths ‐ Threats = Use club strengths to overcome external threats
Threats ‐ Seek and destroy! (at least minimize) Weakness ‐ Threats = Define a plan to prevent weaknesses from making club vulnerable to 
threats

THIS IS A BEGINNING POINT...USE THIS TO CREATE A MEMBERSHIP GROWTH PLAN 
THEN EXECUTE IT THROUGHOUT THE YEAR!
Recruitment
Retention
 Discussion of your
challenges to becoming
A Successful Club...
 You now
have all
the tools you
need to plan for,
achieve and exceed your
Club’s membership goals.
Need more help...just ask!