Concept Note -Strategy for

distribution of free Sanitary Pads

Prepared By - Anish Narang

College- Shaheed Sukhdev College of Business Studies
1) Target Audience:

Total Population of State 5 crore (Classified as 25 yrs above and below i.e. 2.5 crores each)

Target Age 12-18 (Classes 6th-12th)

Population in the age (12-18yrs) 20%*2.5 crores = 50 Lakhs

# of Girls (12-18yrs) 25 Lakhs (Assumption - Sex Ratio 1:1)

# of girls attending School 80%*25 Lakhs = 20 Lakhs

# of Girls getting Pads from home 60%*20 Lakhs = 12 Lakhs

Total Target Population 20-12 = 8 Lakhs

# of days in a cycle - 5 days; Averge # of pads used in each cycle - 20 each month;
Total # of pads = 20*8 = 1.6 crores per month # - Number

2) Cost:
- Raw Material - Soft Tissue Paper, Release Paper, Pulp Sheet, Woven-Fabric, Gel-Sheet ₹ 4/pad
(on a industry average)
- Machinery - ₹ 1 Lakh (durability - 5yrs)
- Wages - 373 per day (1 day/labour - 100 pads) cost for 100 pads 373+400 = ₹773
- Cost of 1.6 crore pads - 1.6 cr*773 = 1250 crore aprrox.
- In this, we can reduce the overall cost by setting up the machines in each district hence it would
help us in reducing the transportation cost
- Storage cost would be born by each school who would be responsible for maintaining the
inventory

3) Implementation:

a) Set-Up Cost: Each set up would take 1.5 months; 1 lakh each
: Training - 2 months
b) Liaison: Involvement of the stakeholders for sensitization of the people (target audience,
teachers, parents-the most important source for creating awareness, Principal, Vice Principal)

4) Monitoring:
a) Each school will be helping the company in the implementation process by managing the
inventory and giving regular reports of the total products being used; hence if the products are
being made in each district it would help the company to know how many products to produce
and when.
b) Pilferage - Random Target Sampling via parents and target population (12-18 yrs girls in school)
and matching it with the data being provided by the school authorities; this would help in
reducing the wastage of resources.

5) Timeline:

Setting up -1-1.5 months

Implementation - 2 months
Monitoring - 1 month