CASE STUDY

RC ANIMAL PARK CORPORATION

The poor economy of 2009 resulted in the verging permanent closure of Manila Zoo. The
administration of the City of Manila decided to hire the RC Animal Park Corporation to operate
the Manila Zoo.

The RC Animal Park Corporation realized that it is a must to maintain the image of the Zoo
as a good place for visitors to relax and spend time together with their families.To accomplish
their goal, they have to assure that the place is clean. The corporation also added more
animals, birds, and reptiles to attract more visitors. They also introduced new activities and
games. The efforts of the Corporation seem to be working because the attendance increased
from 70,000 in 2009 to an all-time high of 165,000 in 2013 as shown in the following table.

Attendance in Manila Zoo as of 2009-2014

Year Attendance
2014 157,800
2013 165,000
2012 120,250
2011 87,600
2010 75,800
2009 70,000

Discussion Questions

1. Based on the data above, can you forecast the attendance for 2015 to 2020?

2. What forecasting technique will be most suitable to forecast the attendance from 2015 to
2020? Why?

Trend line forecast would be the most suitable in forecasting the attendance from year 2015-
2020. Trend shows the gradual shifting (upward or downward movement) of the time series. In
this case, the projected attendance from year 2009-2014 shows how the attendance increases
and decreases because of some reasons. Some of the reasons were the added animals, birds,
and reptiles. In addition, they also introduced new activities and games for the visitors.
Therefore, it trend line forecast would be the most suitable technique in forecasting the
attendance from 2015-2020.