Critical Analysis

The marketing mix has been there for over 5 decades. It is in fact an important tool for
analysing a company, however awareness of consumers due to proliferation of factors
such as emergence of technology, need for personalization of consumers experience
and others have made it essential to challenge the traditional 4ps of marketing. In today
era, our consumers have unpredictable buying behaviours and thus companied though
feedback tend to empower them in decision making. The famous 4ps tend to lack
personalization of consumers, lacks interaction in form of communication and consumer
orientation. This has led to paradigm of relationship marketing, e Marketing and
retail marketing. We cannot unled the fact that consumers are now more empowered to
get information and this is mainly due to the rapid internet access. Therefore, T & T
international Ltd must developped adaptable strategize on how to market Apollo in India
so as to capture consumer needs. Such consumers need constant interaction with the
business owners and can also provide interaction with other consumers creating the
word of mouth effect.

Additionally, the SWOT analysis provides a structured method to evaluate internal and
external factors of a company. Despite being a handy tool for many companies it has
been heavily criticized. Certain capabilities or factors of an organization can be both a
strength and a weakness at the same time. This is one of the major limitations of the
SWOT analysis. For example, the changing environment regulations can be both a
threat and also an opportunity for a company in the sense that it will enable the
company to be on the level playing field or at the advantage to competitors if being able
to innovate or develop the demanded product faster than competitors. In fact, it can be
argued that SWOT can be seen as an end in itself as its does not show how to achieve
competitive advantage. The matrix tends to only act as starting point for a discussion
how proposed strategies could be implemented. It provides an evaluation window but
not an implementation plan. Sometime, the SWOT analysis may also lead the firm to
overemphasize a single internal or external factor by formulating strategies. There are
interrelationships among the key internal and external factors that the tool does not
reveal that may be important in devising strategies.
At this stage the marketing mix element and the SWOT analysis remains an important
tool for company analysis but when doing a marketing plan, we cannot rely only on
them. Other supplementary analysis or evaluation need to be conducted to have a
better picture of reality. Regard this, T & T International Ltd needs to take into
consideration the critical argument obtains from those analysis but also try to interpret
and develop other capstone project for a strategic implementation and be in line with
goal attainment for Apollo noodles in India.