SOUTHERN LEYTE STATE UNIVERSITY

TOMAS OPPUS CAMPUS

San Isidro, Tomas Oppus, Southern Leyte

WORK PLAN

TOPIC DATE TIME ACTIVITY EXPECTED ASSESSMENT

DELIVERABLE
April 2,
2020
-The Need for 7:30-10:30 -Activity output -Activity: 15
-Individual
Marketing points
Activity: Students
Intermediarie
to provide
s
examples of
marketing
-Classification of
intermediaries in
Marketing
our locality
Intermediaries
and Functions

- -The Need for 1:00-2:30 -Individual -Activity output -Activity: 15

Marketing Activity: Students points
Intermediarie to provide
s examples of
marketing
-Classification of intermediaries in
Marketing our locality
Intermediaries
and Functions

-Competitor 2:30-4:00 -Reading -Essay output -Essay 20

Analysis Assignment points
Sources of - Essay: Why
Information other firms are
-Assessing not collecting
Competitor’s competitor
current objective information?
Psychographics: 4:00-5:30 -Reading -Reaction Paper -Reaction
Values, Assignment output paper 15 points
Personality, and
- Multimedia
Lifestyle
Presentation
-Consumer
(video
Diversity
presentation on
psychographics
and consumer
behavior)

April 3,
2020
-The Need for 10:3012:00 -Individual - Activity output - Activity: 15
Marketing Activity: Students points
 Intermediarie to provide
s examples of
marketing
-Classification of intermediaries in
Marketing our locality
Intermediaries
and Functions

-The Need for 1:00-2:30 - -Individual - Activity output - Activity: 15

Marketing Activity: Students points
Intermediarie to provide
s examples of
marketing
-Classification of intermediaries in
Marketing our locality
Intermediaries
and Functions

Psychographics: 4:00-5:30 -Reading -Reaction Paper -Reaction

Values, Assignment output Paper: 15
Personality, and points
- Multimedia
Lifestyle
Presentation
-Consumer
(video
Diversity
presentation on
psychographics
and consumer
behavior)

April 6,
2020
-Selecting 1:00-2:30 -Case Study -Case Study:
-Reading
Channels of output 20 points
Assignment
Distribution
-Case Study
(Snow White
Pepper
Company)
-Assessing 2:30-4:00 -Reading -Activity output Activity: 15
Competitors Assignment points
Current -Activity: What
Strategies are the current
strategies of the
competitors of
your chosen
local business?
- Social 4:00-5:30 -Reading -Essay output -Essay 20
Influences on Assignment points
Consumer -Essay: Discuss
Behavior how marketers
can use social
influence for
 effective
marketing.

April 7,
2020
- Selecting 10:30- -Case Study -Case Study:
-Reading
Channels of 12:00 output 20 points
Assignment
Distribution
-Case Study
(Snow White
Pepper
Company)
- Selecting 1:00-2:30 -Case Study -Case Study:
-Reading
Channels of output 20 points
Assignment
Distribution
-Case Study
(Snow White
Pepper
Company)
- Social 4:00-5:30 --Reading -Essay output -Essay 20
Influences on Assignment points
Consumer -Essay: Discuss
Behavior how marketers
can use social
influence for
effective
marketing.

April 9,
2020
- Selecting 7:30-10:30 -Case Study -Case Study:
-Reading
Channels of output 20 points
Assignment
Distribution
- Managing a -Case Study
Channel of (Snow White
Distribution Pepper
Company)

- Managing a 1:00-2:30 -Written Project -Project Output

- Reading
Channel of Output 30 points
Assignment
Distribution
-Written Project
(distribution
strategy part of
the marketing
plan for their
chosen local
business)
-Differential 2:30-4:00 -Reading -Reaction Paper -Reaction
Advantage Assignment output paper 15 points
Analysis
 -Reaction Paper
(video about
competitor
analysis)
- Problem 4:00-5:30 -Reading -Case Analysis -Case Analysis
Recognition and Assignment Output 20 points
Information -Case Analysis:
Search Using cell
phones for price
and product
comparison

April 10,
2020
- Managing a 10:30- --Written Project --Project
- Reading
Channel of 12:00 Output Output 30
Assignment
Distribution points
-Written Project
Output
(distribution
strategy part of
the marketing
plan for their
chosen local
business)
-- Managing a 1:00-2:30 --Written Project --Project
- Reading
Channel of Output Output 30
Assignment
Distribution points
-Written Project
Output
(distribution
strategy part of
the marketing
plan for their
chosen local
business)
- Problem 4:00-5:30 --Reading --Case Analysis -Case Analysis
Recognition and Assignment Output 20 points
Information -Case Analysis:
Search Using cell
phones for price
and product
comparison
April 12,
2020
- Demand 1:00-2:30 -Project Output -Project: 30
- Reading
Influences on points
Assignment
Pricing
Decisions -Project-Based
Learning (create
a pricing strategy
for the chosen
 business)
- Predicting 2:30-4:00 -Reading Quiz Output Quiz 15 points
Future Assignment
Strategies -Online Chapter
Quiz
-Judgment and 4:00-5:30 -Reading -Essay output -Essay 15
Decision Making Assignment -Case Analysis points
- Post-Decision -Essay: How output Case Analysis
Processes does Consumer 20 points
judgment differ
from consumer
decision
making?
Case Analysis:
Service recovery
helps JetBlue fly
higher.
April 13,
2020
- Demand 10:30- -Project Output -Project:30
-- Reading
Influences on 12:00 points
Assignment
Pricing
Decisions -Project-Based
Learning (create
a pricing strategy
for the chosen
business)
- Demand 1:00-2:30 -Project Output - Project:30
-- Reading
Influences on points
Assignment
Pricing
Decisions -Project-Based
Learning (create
a pricing strategy
for the chosen
business)
--Judgment and 4:00-5:30 --Reading --Essay output --Essay 15
Decision Making Assignment -Case Analysis points
- Post-Decision -Essay: How output Case Analysis
Processes does Consumer 20 points
judgment differ
from consumer
decision
making?
Case Analysis:
Service recovery
helps JetBlue fly
higher.

April 6- -Checking of -midterm grade

10, 2020 quizzes and
crafting of
midterm grades
Prepared By:

NINA BITHANY P. MACUTO

Part-time Instructor
Approved by:

CANDY ELIZABETH G. SALAPI, MBA

Head, Business Administration Department