Please sit down by Pre-assigned Team

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© Trevor Græme Wilkins v1.2 1
 EMP 5100 — Week One — Fall 2019

Introduction to
Commercial
Engineering Management
Create What People Want, Need & Value...

© Trevor Græme Wilkins 2

Trevor Græme Wilkins
What right do I have to teach you?
15 years — Mech, Elec & IT engineering management
26 years in IT Solutions, Prod Mgmt, Sales & Marketing
4 startups (largest did IPO on NASDAQ)
14 years as military leader
PASSIONATE ABOUT VERBAL EXCELLENCE & EFFECTIVENESS

How will I teach lead this class?

ACTIVE & FACILITATIVE
Problems  Words, Actions & Insights
TECHNIQUES & INSIGHTS  Practice  SKILLS
TWO WAY PROCESS
…LIKE THE VERY BEST ENGINEERING MANAGEMENT AND LEADERSHIP

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Social Stuff…

LinkedIn: linkedin.com/in/sellingtobuying
Twitter: sellingtobuying

ESS Site: engineering.uottawa.ca/ESS

Discussion Board: Whole Class

My Site: www.sellingtobuying.com

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‘Flip’ Learning… from week 3
Pre-Class Reading
Pre-Class Video or
Quiz on Previous Class(es)
Discussion combining both threads
 Ideal Class Sequence:
Demo problem – sketch, story, video
Work out how to solve it
Learn new technique
Practice until becomes a skill (in and after class)
Mid-Week Assignments
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Who has been/is a Manager ?
Hardest Part?
Easiest Part?

Best Manager you’ve had?

Worst Manager you’ve had?

Influence
v.

Command
v.

Encourage?
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 Engineering Management
Bosses
Colleagues
Partners
Customers

?
Product Managers
Budget Holders
Investors
Regulators
Suppliers
Technology
End Users
Competitors

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Your Stuff…
Brightspace: Primary messaging channel
Email:
Normal twilkins@uottawa.ca
Urgent sellingtobuying@gmail.com

Course Set Book on Communication & Influence:

tsb.plus/EMPTSB – Part 1 & 2 – Earlybird till Noon Sat
Worksheets
Examples
Real Life Ideas
Class Pre- & Post-Reading

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EMP5100 Marks Allocation
Attendance & Timeliness: 5%
Overall Class Contribution: 5%
5 Weekly Quizzes @3%: 15%
Midterm Test: 30%
Case Study Contribution: 15%
Final Exam: 30%
100%

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 Exercise Quiz

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World’s Longest River?

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Capital of Ontario?

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Ottawa River Length 1271 kms?

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Iceland World’s Largest Island?

One Inuk…
Greenland: …many Inuit

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River with this shape?

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Longest River in Canada?

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 Team Management

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Solo  Team Formation
3 mins (solo) personal preparation of:
1) full name & type of engineering you do/love
(may not be the same)
2) where you’re from and your engineering experience there
3) what is unique about you?
4) ambitions after EMP — 5 years after you leave
5) why you’d be a good, reliable team coordinator (not team leader)

Introduce yourself to team 2 min each  GO

2 mins discussing CHARACTER OF YOUR TEAM
create a relevant (not random) and memorable TEAM NAME
first cut on TEAM LOGO
Present Team Name and Why to Class
Team Logo  TA before Tue 1200 next week
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 5 min Break

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 Team Preparation & Exercise
Discuss these three questions as team:
What is an engineer? (maybe many things)
What is a manager? (ditto)
What skills does an engineering manager (EM) need to have?
What skills does an EM not need?
Before you start, YOU MUST AGREE:
a recorder (write down the path & highlights)
a time keeper (how long is left? milestones? agree before?)
a facilitator (has everyone contributed, did they speak enough?)
a reporter (who will speak for the team?)
an organiser (who will manage practicalities and logistics?)
Present and agree class findings
team by team
on board?
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The Learning Cycle

Unconscious
Reflective Incompetence
Competence

Unconscious
Competence Conscious
Incompetence
Conscious
Competence

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The Competence Cycle
Mature
Extension
Regular Use
& Practice
Naïvete
Unconscious
Reflective Incompetence
Self/Peer
Review
Competence Demonstration

Unconscious Discovery
Competence Conscious
Incompetence
Conscious Discouragement
Competence
Learning
Intuition

Mentoring
Aha! & Advice
Practice

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 Engineering Industry Pressures?
Global Buyers & Finance
Disintermediation: e-Business
‘Lean’ Movement
Rapid Prototyping/Modelling
Just In Time Everything
IP Security
Government Regulation
‘Visible Ethics’
SMB v. Corporations v. Individuals
Gig Economy
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 So What? will we cover….
PART ONE: Techniques + Insights  Skills
1. How is the eng. and business world organised?
2. Engineering projects, partners and plans
3. Engineering finance: Survive & Thrive 101
4. Product Mgmt. (+ Visiting Lecturer)
5. Leadership v. Management (+VL)
PART TWO: Real life use of your new skills
17-25 FEB READING WEEK

1. Mid Term Test

2. Presenting Ideas Influentially +CS1
3. Marketing and an EM’s place in it (+VL) +CS2
4. Becoming a Business Unit Manager (+VL) +CS3
5. Technology Entre/Intrapreneurship (+VL) +CS4
6. Engineering Influence & Sales  Exam Week follows
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Next Time
BS Quiz
Words some may take for granted
Business Organisations
Company Positions (incl. EMs)
Solutions v. Products
Decision Making Strategies — SWIIFM
Navigating Complexity:
personal, products, financial, project
BUT BEFORE YOU GO……

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Personal & Team Pictures
1. Full Class Shot?
2. Use your name card
3. Called up by group
4. Individual Mugshots (with sheet)

5. Team Mugshots (with sheet)

6. Team Mugshots (for Facebook etc)

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 Fin – Day 1
www.sellingtobuying.com

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