A review on the growth of virtual

dominions: A comparative study of

strategies in e-commerce involving case
studies of Ebay.com and Amazon.com

Chapter 1 Introduction

This study will identify the growth seen in the virtual domains by comparing the strategies
adopted by the two most successful companies in online domain that is ebay.com and
amazon.com. It will compare the growth strategies adopted by ecommerce by both the
companies. It will investigate the main drivers, tactics and performance of these two companies
along with the outcomes which are inherent to the adoption of online expansion strategy
adopted by ecommerce that is- The Get Big Fast .

1.1 Background
1.2 Research problem
1.3 Research Objectives and Research Questions
 How does strategies related to e-commerce help the companies to expand its core
business activities?
 To what extent does Ebay.com and Amazon.com follow the Big Fast Strategy?
 What competitive advantages did ebay.com and Amazon.com result from their
market size expansion?
1.4 Importance of Research
1.5 Research Outline

Chapter 2 Literature Review

2. Growth of Virtual Domains

2.1 Concept of E-commerce

2.2 Strategies in e-Commerce

2.3 The Online Business Model

2.4 The Get Big Fast Strategy

2.4.1 The importance of market share, revenue growth and profitability

2.4.2 Tactics of Market Dominance

2.4.3 Negative Feedbacks

2.4.4 Positive Feedbacks

2.4.5 Boundary Conditions

2.5 E-Commerce growth strategies

3.5.1 Product Line Expansion

3.5.2 Geographical Expansion

3. Research Methodology

3.1 Research Philosophy

3.2 Research Approach

3.3 Research method

3.3.1 Case Study

3.3.2 Deductive and Inductive Approach

3.4 Data Collection

3.4.1 Primary Data Collection

Interviews

3.4.2 Secondary Information

3.5 Reliability and Validity

3.6 Research Limitations

4. Findings

4.1 Case Study of Ebay.com

About Ebay.com

Revenue

E-Commerce Strategies adopted by Ebay.com

Active Buyer Growth

4.2 Case Study of Amazon.com

About Amazon.com

Revenue

E-Commerce Strategies adopted by Amazon.com

Active buyer growth

5. Analysis and Discussion

6. Conclusion

6.1 Summary

6.2 Practical Implications and Future Studies