Title: A DESCRIPTIVE RESEARCH STUDY OF ONLINE MARKETING STRATEGIES

B. STATEMENT OF THE PROBLEM

This study aims to explore and evaluate online marketing strategies. This study also tends to

examine the overall objective whereas researchers would further want to know the importance of

online marketing strategies on startup online businesses. In addition, the critical overview and

assessment of online marketing strategies as the main focus of this research.

Specifically, the study aims to provide answers to the following questions.

1. What is the demographic profile of the respondents in terms of ;

a) gender

b) Age

c) Economic status

2. What are the most common online marketing strategies?

3. How online businesses use digital marketing to their advantage?

4. What are the most important factors of online marketing?

5. How online businesses could perform better if they deployed the most efficient tactics of online

marketing?

6. What are the advantages of online marketing strategies over conventional marketing?

C. OBJECTIVES OF THE STUDY:

 To understand and create awareness about online marketing strategies.

 To give an idea about the importance of digital marketing on the business sector.

 To create awareness about the impact of digital marketing for aspiring businesspersons

 To help future researchers that will conduct similar studies.

 Provide an overview of online marketing strategies present in the current situation.