Young Entrepreneur: Pricing as Marketing Strategy of Online Seller

Students of Burgos National High School

A Research Paper
Presented to the Faculty
Senior High School

Burgos National High School

In Partial Fulfillment
Of the Requirements for the Subject
Practical Research 2

By:
ABELLA, MICHELLE REGUA
BONALOS, ROANNE MARIE TUMACAG
BUSTAMANTE, JHON REY
CABALLES, SEANRICK SENSANO
CARIZAL, GEORGE MICHAEL
COLORADO, ALETHEA MAY MUSCA
HIPOLITO, PATRICIA FERRER
LOPEZ, NICKU
MANZANILLO, CHRISTINE GIE NACIONAL
NAVARRO, MENCHIE CUARESMA
RAMOS, CHRISTINE JOY VICTORIO
VALDERAMA, KIEZELL BONODE

Ms. CATHERINE R. PEREZ

Adviser

JANUARY 2022

1
 ACKNOWLEDGEMENT

The researchers would like to express their sincere

gratitude to the following for their essential assistance for

this study:

First and foremost, the researchers would like to

thank the God the Almighty for giving the knowledge and

strength to finish this research.

To the research adviser, Ms. Catherine Perez, for

giving the researchers the opportunity to conduct this

research study and deepest appreciations for all his efforts,

guidance, support, and inspiration throughout the study

that deeply inspired the researchers.

To the principal, Mr. Ernesto P. Cabudoy, who allowed

us to conduct survey by signing the letter of request.

To the respondents, who gave the researchers valid

and reliable data, the data findings would not be possible if

not because of their participation.

Finally, to their parents, family, and friends who

helped the researchers financially. This research would not

be possible if not because of them.

2
 DEDICATION

We sincerely and wholeheartedly dedicated this

research to the online seller students, the main subject of

this study. Our research aims to help them obtain

understanding about the most accessible online learning

platform and to provide educational opportunities to all

students to participate on more equal footing with other

students.

We would as well like to dedicate this study to

Catherine Perez, our subject teacher, for her regular advice,

magnitude of tiresome guidance, suggestions and

encouragement throughout the course of this study and for

without her this study will not be a success.

To our family and friends who is always there to give

support, without them this research would not have been

possible.

Above all, to our God who gave us wisdom and

knowledge to conduct and finish this research.

3
 ABSTRACT

Title: Young Entrepreneur: Pricing as Marketing Strategy of Online

Seller Students of Burgos National High School

Researchers: Abella, Michelle Regua, Bonalos, Roanne Marie

Tumacag, Bustamante, Jhon Rey, Caballes, Seanrick Sensano,

Carizal, George Michael, Colorado, Alethea May Musca, Hipolito,

Patricia Ferrer, Lopez, Nicku, Manzanillo, Christine Gie Nacional,

Navarro, Menchie Cuaresma, Ramos, Christine Joy Victorio,

Valderama, Kiezell Bonode

Strand: Accountancy, Business and M

Adviser: MS. CATHERINE R. PEREZ

This research was conducted to determine whether pricing as a

marketing strategy is an effective marketing strategy to the online sellers.

This study also wants to know the profile of the respondents in terms of

age and sex, if pricing have a significant effect on the sale of the young

entrepreneur and if it is effective as a marketing strategy in online

selling.

The respondents were the online seller students of Burgos National

4
High School and is chosen via purposive sampling technique. The

researchers use likert scale and dichotomous questions as instruments

that is employed via google forms. The statistical treatment of data

involved the use of frequency count, average weighted mean, and

correlation coefficient or Pearson’s R.

According to the data gathered most of the respondents says that

they can see a significant effect of pricing as their marketing strategy in

their sales. And it is effective to use especially in selling online. The

computed value correlation coefficient was r= -0.50. Therefore, the

null hypothesis was accepted.

With this findings the researchers came up with the

conclusions; .At young age, the students of Burgos National High

School found a job through online selling because of the crisis cause by

the pandemic that we are experiencing today, the young entrepreneur

student of Burgos National High School use the product pricing as their

marketing strategy in online selling business because they can see an

impact of it in their sales, pricing as a marketing strategy is an effective

marketing strategy that can be used in their business.

The researchers also came up with the recommendation to use

pricing as a marketing strategy in pursuing online business.

5
 TABLE OF CONTENTS

TITLE PAGE… ................................................................................................... 1

ACKNOWLEDGEMENT… ................................................................................... 2
DEDICATION….................................................................................................. 3
ABSTRACT… ..................................................................................................... 4

TABLE OF CONTENTS… ................................................................................... 6

CHAPTER I: THE PROBLEM… ........................................................................... 8

Background of the Study ................................................................... 8

Hypothesis .............................................................................................. 9
Conceptual Framework ...................................................................... 9

Statement of the Problem ..................................................................... 10

Scope and Delimitation of the Study ................................................ 10

Significance of the Study .................................................................. 11

Definition of Terms ............................................................................... 11

CHAPTER II: REVIEW OF RELATED

Related Literature .............................................................................. 13

Related Studies .................................................................................. 15

CHAPTER III: METHODOLOGY… .................................................................... 17
Research Design ............................................................................ 17

Locale of the Study ............................................................................ 18

Respondents of the Study .............................................................. 18
Data Gathering Instrument ........................................................... 18

Data Gathering Procedures ........................................................... 19

Statistical Treatment of Data ......................................................... 19
CHAPTER IV: PRESENTATION, ANALYSIS OF DATA AND
INTERPRETATION OF
FINDINGS…………………………………………………………………………….22

6
 Profile of the
Respondents…………………………………………………………………..22
The effectivity of pricing as a marketing strategy to the online

sellers………………………………………………………….23

Significant effect of Pricing to the online sellers………………….25

Correlation between the effectivity of pricing as a marketing strategy to

the online sellers and Significant effect of Pricing to the online sellers

…………………………………………………………..26

CHAPTER V: SUMMARY, CONCLUSIONS,

AND
RECOMMENDATIONS………………………………………………………………….28

Summary of
Findings………………………………………………………………………..28
Conclusion………………………………………………………………...29
Recommendations………….………………………………………………..30
BIBLIOGRAPHY…………………………………………………………………….31

APPENDICES……………………..……………………………………………………….32

Appendix
A………………………………………………………………………………...32
Appendix
B…………………………………………………………………………………33
Appendix
C…………………………………………………….……………………….34

Appendix
D…………………………………………………………...…………………….35
Appendix
E……………………………………………………..…………………………..36

CURRICULUM
VITAE………………………………………………………………….…………39

7
 CHAPTER 1

THE PROBLEM

This chapter contains the background of the study, conceptual

framework, statement of the problem and hypothesis, scope and

delimitation, significance of the study and definition of terms.

Background of the Study

This current situation became the turning point for each of us.

People's lives became indefinite because of the situation that we we're

facing in. This makes teens became a young entrepreneur. Making them

equip with their new journey, they use different marketing strategy to help

them to attain their goal.

Youth started their business through selling of products on the social

media. Online selling is a type of electronic commerce that allows

customers to buy goods or services directly from a seller over the internet

via a web browser or a mobile app. Marketing strategy on the other hand

helps business people generate or boost their sales. There is different

marketing strategy that gives different impact on their sales. One of those

is product pricing. Product Pricing is a procedure by which a seller or a

business sets its price to gain the consumer's attention. Product pricing is

the process of converting a product's value into a numerical number.

8
 Pricing as a marketing strategy seems to be a big help to these young

entrepreneurs specially to the online seller students of Burgos National

High School. Product pricing helps entrepreneurs to market their product

to the consumers. It helps them gain more sales.

Young entrepreneurs think that product pricing is a more

convenient marketing strategy in terms of online selling. In this study, the

researchers decided to conduct this study to determine if product pricing

is a suitable marketing strategy for young online entrepreneurs.

Hypothesis

The following hypothesis were generated by the researchers

and were tested in the study:

H0. Pricing as a marketing strategy has a significant effect

on the sales of the online seller students of Burgos National High

School.

Ha. Pricing as a marketing strategy has no significant effect

on the sales of the online seller students of Burgos National High School.

9
 Conceptual Framework

INDEPENDENT VARIABLE DEPENDENT VARIABLE

Profile of Young Product pricing as a

marketing strategy
Entrepreneurs

A. Age

B. Sex

Figure 1. A paradigm shows the relationship of product pricing as a

marketing strategy of online-seller students of Burgos National High

School.

Statement of the Problem

This study aims to determine pricing as an effective marketing to the

young online seller students of Burgos National High School.

Specifically, it had answered the following questions:

1. Profile of the respondents

a. Age

b. Sex

2. Does pricing is an effective marketing strategy for the young online

entrepreneurs?

10
 3. Does pricing have significant effect on the sale of the young

entrepreneurs?

Scope and Delimitation

This study is all about pricing as a marketing strategy of the online

seller students of Burgos National High School. This study will be

conducted at the Burgos National High School. The study will start at the

beginning of January 2022 and was expected to finish at the end of June

2022. The respondents are composed of different students from different

grade levels of Burgos National High School.

Significance of the Study

This study could be beneficial to the ff.

a. Students – This study will build a strong foundation for those students

who wish to create their own business.

b. Future Online Sellers – This study aimed to help them decide on what

marketing strategy is suitable for them.

c. Community – This study may help our community people to create their

business using pricing as marketing strategy. It also gives them ability to

dig deeper to understand costumers’ behaviors, feelings, motivation and

desires.

11
d. Future Researchers – This study may serve as a guide for the future

researchers. They may use this research as a reference and also it can

give an idea that will make it easier for our future researchers.

Definition of Terms

To facilitate understanding of the research, the following terms are defined

contextually and operationally.

1. Pricing – Is the process by which a business sets the price at which

it will sell its products and services, and may be part of the business

marketing plan.

2. Effective marketing – is the measure of how effective a given

marketer's go to market strategy is toward meeting the goal of

maximizing their spending to achieve positive results in both the

short- and long-term.

3. Marketing Strategy – is composed of different strategy that will help

sellers and business to market their product and gain sales.

4. Online seller/s – They photograph and write descriptions of the

items they will sell and put the information online. They calculate

total purchase amounts, taxes, and shipping costs; process

payments; and send orders. And they interact with customers to

answer questions or resolve problems.

12
 CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents the related concepts, theories and

studies that had helped the researcher gain better

understanding in making this study.

Related Literature

Entrepreneur’s in the online world bloom especially in the

time of pandemic. People chooses online platform to sell their

products online rather than in store. Conducted studies states

that there are increase numbers of people who are into online

selling. At this moment where pricing as a marketing strategy of

online sellers comes in.

According to Adnett and Davies (2010) the introduction to

market based reforms of state schooling systems have been

justified by the supposed benefits of encouraging greater inter-

school competition in local schooling markets. Pricing increased

competition by the comparison was seen as a means of

simulating greater allocative, technical and dynamic efficiency in

schools.

13
Foreign Related Literature

The Economist (2013) calls the “age of austerity”—an era

characterized by sales stagnation, no reasonable possibility of

cutting costs further, and price as the only remaining lever. In

this competitive environment, more than ever, a sound pricing

strategy is required to facilitate customer value creation,

structure price decisions, and earn a profit (see Lancioni, Schau,

& Smith, 2005); Hinter Huber and Bertini (2011) caution that a

deficient pricing strategy inhibits profitability.

Material manifest and transforms native experiences and

disputes. Our study has so far proven to be the most detailed on

how pricing strategies have changed the world, as well as how

pricing have changed the world (pan et al. 2019).

Related Studies

Pricing, cost expense of the product is the primary basis

in setting prices of products. Owners should use other

promotional techniques like social media in order to make the

product more popular in the minds of existing and prospective

customers.

Pricing is one of the most important factors one must

consider when putting up a business. The idea is not to price

14
your business too high or too low. If the prices is too high, not

too many people will be able to afford your product or service.

On the other hand, if its too low, customers will not buy it

because they think what you are offering is of inferior quality.

(Remedio,2005).

Foreign Related Studies

According to Richard C. Becherer, Dianne Hastelad of international

Marketing and Advertising, Internet marketing is a field that is continuing

to grow and the online auction concept may be defining a totally new and

unique distribution alternative. Very few studies have examined auction

sellers. The data in this study indicate that, whilst there is great diversity

among business that utilize online auctions, distinct cost leadership and

differentiation marketing strategies are both evident. These two

approaches are further distinguished in terms of the internet usage

strategies by each group.

Pricing Strategy for your small business will set standard for your

product or services in the market place, and is in important dimension to

both your bottom line and your competitive edge. Early in the life of your

small business, research your intended market as deeply as possible, and

pay as close attention to past functions in competitions and demand.

When developing a business plan, owners often make the mistake of

15
setting their pricing strategy to match the lowest price provider in the

market. This comes from a cursory understanding of direct competitors,

and the assumption that the only way to win business is by having the

lowest price.

16
 CHAPTER III

Methodology

This chapter presents the detailed explanation of the methodology

used to conduct the study. It contains research design, respondents of the

study, locale of the study, data gathering instruments, data gathering

procedures and statistical treatment of data.

Research Design

The researchers used a descriptive correlation design to obtain the

relationship between the online sellers and the effects of pricing. It

includes the survey, conducting interviews and questionnaires.

Descriptive research, according to Best Kahn (2006), uses quantitative

methods to describe what is, describing, recording, analyzing and

interpreting conditions that exist. It involves some type of comparison or

contrast and attempts to discover relationships between existing non-

manipulated variables. The researchers used a descriptive correlation

design to obtain the relationship between the online sellers and the effects

of pricing. It includes the survey, conducting interviews and

questionnaires. Descriptive research, according to Best Kahn (2006), uses

quantitative methods to describe what is, describing, recording, analyzing

and interpreting conditions that exist. It involves some type of comparison

or contrast and attempts to discover relationships between existing non-

manipulated variables. Descriptive research is a quantitative research

17
method that attempts to collect quantifiable information for statistical

analysis of the population sample. It is a popular market research tool that

allows us to collect and describe the demographic segment’s nature. In

Descriptive Survey Design, the research investigates more than one

variable. Descriptive Survey Design involves questions relevant to the

subject of the research

Locale of the Study

The study was supposed to be conducted at Burgos National High

School of Burgos Pangasinan, but due to the pandemic the researchers

organize it using Gmail, Google forms and other accessible online

platforms that will be useful in collecting data.

Respondents of the Study

The respondents of the study are composed of Online seller students

of Burgos NHS. The respondents belong to the different grade levels of

Burgos National High School. The researchers applied the selective

sampling technique in determining the respondents. The researchers

involved a total of 21 respondents from the different grade level of Burgos

National High School which are all online sellers.

Data Gathering Instruments

The questionnaire was used as the main data gathering instrument.

The instrument to be prepared focused on answering the questions. The

18
questionnaire composes of 3 parts. The first part we asked their name,

age, and sex and the second part contains of 7 questions by answering yes

or no and the last part is containing of 5 questions by selecting in strongly

disagree, disagree, agree, or strongly agree. The questionnaire link will be

distributed to the respondent via messenger to be answered in the Google

forms. The benefits/advantages of survey via google form are increased

respondents rate. The low cost and overall convenience of online surveys

bring in a high response, real time access, convenient, design flexibility,

survey fraud, limited sampling and respondent availability.

Data Gathering Procedures

The researchers worked with their research adviser, Ms. Catherine

Perez, to come up with a title before to conducting the study.

Questionnaires were employed as the data gathering tool by the

researchers in order to acquire vital data for the completion of the

research.

Following the creation of the likert scale and dichotomous questions,

the researchers wrote a letter to the respondents requesting permission,

to their adviser and an approval letter for the principal, which were double-

checked by the research adviser. The researchers performed the survey

and immediately collected the questionnaires for analysis after receiving

authorization.

19
Statistical Treatment of Data

Statistical treatment of data is essential to make use of the data in

the right form. The data gathered are calculated and analyzed by the

researchers through the use of the different statistical tools. The

researchers used frequency counts, average weighted mean,

percentage distribution and correlational coefficient. (for the testing of

hypothesis)

The researchers used Frequency Counts and Percentage

Distribution for the part 1. The formula is shown below.

𝒇/ 𝒏 𝒙 𝟏𝟎𝟎

Where:

F = Total response of respondents

N = Total response of respondents

% = Percentage

And in the part 2 and 3 the researchers used the Average Weighted

Mean. The formula is shown below.

AWP = (𝑭𝒙𝟒) + (𝑭𝒙𝟑) + (𝑭𝒙𝟐) + (𝑭𝒙𝟏)/ 𝑵𝒕

Where:

AWP = Average Weighted Mean

F = Frequency
20
 Nt = Total Number of Respondents

F1 = Number of Respondents answered Strongly Disagree

F2 = Number of Respondents who answered Disagree

F3 = Number of students who answered Agree

F4 = Number of students who answered Strongly Agree

To answer problem #4, testing hypothesis, the researchers

used the Pearson-r or the Correlational Coefficient.

𝑁 ∑ 𝑥𝑦−(∑ 𝑥) (∑ 𝑦)
r=
√[𝑁 ∑ 𝑥 2−(∑ 𝑥 )2][𝑁 ∑ 𝑦−(∑ 𝑦)2]

Where:

N = Number of pairs of scores

∑ 𝑥 𝑦 = Sum of the products of paired scores

∑ 𝑥 = Sum of x scores

∑ 𝑦 = Sum of y scores

∑ 𝑥 2 = Sum of squared x scores

∑ 𝑦 2 = Sum of squared y scores

21
 CHAPTER IV

RESENTATION, ANALYSIS OF DATA AND INTERPRETATION OF

FINDINGS

This chapter focuses on the presentation of gathered data, the

details of analysis, and the interpretation of data.

Profile of the respondents

This section contains the personal data of the 21 respondents

coming from the online seller students of Burgos National High School

in terms of age and sex. Based on the data gathered, the frequency

count and percentage distribution were used.

Table 1.0

Frequency and Percentage Distribution of the Profile of

the Respondents in terms of Sex and Age

(N=21)

A.Sex F %

Female 19 91%

Male 2 9%

Total 21 100%

B.Age F %

16 and under 1 4.8%

22
 17 9 42.8%

18 10 47.6%

19 1 4.8%

Total 21 100%

For the total of 21 respondents, 91% of them are female while 9%

of them are male. In terms of their age, 4.8% is 16 and under and 19

years old, 42.8% are 17 years old, 47,6% are 18 years old and one of the

respondents are 19 years old.

The effectivity of pricing as a marketing strategy to the online

sellers

This section contains the evaluation about pricing as an effective

marketing strategy of online sellers. The frequency count and

percentage distribution were used as the statistical tool.

Table 2.0

The effectivity of Pricing as a marketing strategy to the online sellers

Weighted Descripted Transmitted

Statements
mean Equivalent Description

1 1 Yes High

2 1 Yes High

3 1.05 Yes High

23
 4 1.14 Yes High

5 1 Yes High

6 1.09 Yes High

7 1.19 Yes High

Average 0.36
Yes High
Weighted Mean

As shown on the table, Average Weighted Mean of the respondents

said that pricing as a marketing strategy is an effective marketing tool for

an online seller like them. A high transmuted description is present in

every statement.

Significant effect of Pricing to the online sellers

This section presents the significant effect of pricing to the 21 online

seller respondents based on the table below. For the statistical

treatment of data gathered and collected average weighted mean is

used.

Table 3.0

Significant effect of Pricing to the online sellers

Statements Weighted Mean Descriptive Transmuted

Equivalent Description

1 3.29 Agree High

2 3.57 Agree High

3 2.52 Agree High

24
 4 3.29 Agree High

5 3.48 Agree High

Average 0.77 Agree High

Weighted Mean

Based on the table above the significant effect of pricing to the online

sellers are high in transmuted description, with 3.23 as average weighted

mean and a descriptive equivalent of agree. This statements shows that

the significant effect of pricing to the online sellers has a high transmuted

description. It means that the respondents can see the significant effect of

Pricing as a marketing strategy while they are using it.

Relationship between the effectivity of pricing as a marketing

strategy to the online sellers and significant effect of pricing to the

online sellers

This section presents the relationship of the effectivity of pricing as

a marketing strategy and significant effect of pricing to the online sellers.

Person-r correlation were used for the interpretation of data.

Table 4.

Correlation between the effectivity of pricing as a marketing

strategy to the online sellers and Significant effect of Pricing to the

online sellers

25
 Respondents The Significant XY X2 Y2 R

effectivity effect of

of Pricing Pricing to

as a the online

marketing sellers

strategy (Y)

to the

online

sellers

(X)

1-21 157 346 2569 1189 5782 -0.50

The computed value for Person r is -0.50 which means the two variables

have moderate correlation. Therefore, the given statistics on the table

provided sufficient evidence for the researchers to accept the null

hypothesis. There is a significant relationship between the effectivity of

pricing as a marketing strategy to the online sellers and significant effect

of pricing to the online sellers. Pricing is a marketing strategy by which a

business owner sets the price of his products and based on the results it

is an effective marketing strategy for the online sellers.

26
 CHAPTER V

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

This chapter contains the summary, conclusions and

recommendations of the study.

SUMMARY

The study aimed to determine whether pricing as a marketing

strategy is suitable to the online sellers especially to the online seller

students of Burgos National High School as there marketing strategy. 21

online seller students of Burgos National High School were the

respondents and tested for the study. Likert scale and dichotomous

questions are instruments employed via google forms. The study was

performed January 2022 – June 2022.

Summary of Findings

The following findings are drawn based on the data gathered.

1.The Profile of the Respondents

a. Sex. From the 21 respondents twenty (19) 0f them are female and one

(2) 0f them are male.

b. Age. From the 21 respondents one (1) of them are 16 years old and

under, nine (9) 0f them are 17 years old, ten (10) 0f them are 18 years old

and none of them are 19 years old.

27
2. The effectivity of pricing as a marketing strategy to the online sellers

Most of the respondents says that pricing as a marketing strategy is

an effective marketing strategy to the online sellers because of the

computed average weighted mean that has a high transmuted description.

3. Significant effect of Pricing to the online sellers

3.23 was the computed average weighted mean with a high

transmuted description was the result of the data that means that there

is a significant effect of pricing as a marketing strategy.

4. On the correlation between the effectivity of pricing as a marketing

strategy to the online sellers and Significant effect of Pricing to the online

sellers.

The computed value correlation coefficient was r=-0.50.

Therefore, the null hypothesis was accepted.

CONCLUSIONS

Based on the findings of the study, the following conclusions were drawn:

1. Profile of the respondents has no bearing to the results of the study.

2. Product pricing is an effective marketing strategy to the young online

sellers.

3. Online seller students of Burgos National High School can see that

28
pricing as a marketing strategy is an effective marketing strategy in doing

online selling.

4. There is a significant effect of pricing as a marketing strategy in the

sales of the online sellers.

5. Moderate correlation can be seen in the two variables that means that

there is a significant relationship between the effectivity of pricing as

a marketing strategy to the online sellers and significant effect of Pricing

to the online sellers. Therefore, we the researchers further conclude that

pricing as a marketing strategy is effective in online selling. Also it has a

significant effect to the sales and profit of the young entrepreneurs.

RECCOMMENDATIONS

The following recommendations were made based on the conclusions

reached.

1. The researchers recommend to use pricing as a marketing strategy

in online selling because we can see that it is effective based on the

data gathered.

2. The researchers recommend pricing as a marketing strategy in

online selling because it has a significant effect on the sales of the

online sellers.

3. Researchers recommend to the young entrepreneur to use pricing

as their marketing strategy because it is effective to gain more profit.

29
4. Researchers and future researchers should refer to this study as a

reference and validate the findings for advancement that will benefit

students today and in the future.

30
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Veloutsou et al., ( 2013 ). Marketing Strategies for Higher Education
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A systematic literature review on pricing strategies
https://www.mdpi.com/2071-1050/13/17/9762/pdf
Pricing behaviour on the philippine market
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31
 Appendix A

LETTER TO THE PRINCIPAL

Burgos National High School

Poblacion, Burgos, Pangasinan
S.Y. 2020-2021

May 18,2022

Ernesto P. Cabudoy
Principal IV
Burgos National High School

Sir:

Greetings!

May we request permission from your good office to allow us to conduct the survey-
questionnaire to the students of Burgos National High School. The data to be gathered will be
used in our research entitled “Young Entrepreneurs: Pricing as Marketing Strategy of Online
Seller Students of Burgos National High School” in partial fulfilment of the requirements for
the subject Practical Research 2.

Your favorable response in the above request will truly help us in the completion of our
research work.

Thank you very much and God bless.

Sincerely,

Abella, Michelle R. Carizal, George Michael Manzanillo, Christine

Gie N.
Bonalos, Roanne Marie Colorado, Alethea May
T. M. Navarro, Menchie C.

Bustamante, John Rey Hipolito, Patricia F. Ramos, Christine Joy V.

S.
Lopez, Nicku Valderama, Kiezell B.
Caballes, Seanrick S.

Noted:

Catherine Perez
Research Adviser

Approved by;
Ernesto P. Cabudoy
Principal IV, Burgos National High School

32
 Appendix B

LETTER TO THE ADVISERS

Burgos National High School
Burgos, Pangasinan
S.Y. 2021-2022
May 18, 2022

Dear Advisers,

We, the senior highschool students of 12 Accountancy Business and

Management would like to ask your permission to allow us to conduct a survey
among your students regarding on our research entitled “Young Entrepreneurs:
Pricing as Marketing Strategy of Online Seller Students of Burgos National
High School”.
Rest assured that the data gathered will remain confidential and for academic
purposes only.
We are hoping that this request will merit your favourable approval.

Respectfully yours,

Abella, Michelle R. Carizal, George Manzanillo, Christine

Bonalos, Roanne Michael Gie N.
Marie T. Colorado, Alethea Navarro, Menchie C.
Bustamante, John May M. Ramos, Christine Joy
Rey S. Hipolito, Patricia F. V.
Caballes, Seanrick S. Lopez, Nicku Valderama, Kiezell B.

Noted:

Catherine R. Perez
Research Adviser

Approved by;

Ma’am Maiden Fritz Abella Ma’am Christel Balalio Sir Philip Mones
12-STEM Adviser 11-STEM/ABM Adviser 12-ABM/HUMSS B Adviser

Ma’am Lyrna Rosete Ma’am Roselyn Pabalinas Ma’am Pilar Ann Bonao
11 HUMSS/HE Adviser 12 HE Adviser 10 Enstein Adviser

Ma’am Gina Corazon Bonao Ma’am Arlyn Narciso Ma’am Baby Rhoda Carizal
12 HUMSS Adviser 10 Jade Adviser 9 Marie Curie Adviser

33
 Appendix C

LETTER TO THE RESPONDENTS

Burgos National High School

Burgos, Pangasinan
S.Y. 2021-2022

May 18,2022

Dear Respondents,

Attached with this letter is a questionnaire to gather data and/or information for
our research study, “Young Entrepreneurs: Pricing as Marketing Strategy of Online
Seller Students of Burgos National High School”.

With this letter, may we ask your indulgence and consideration by answering
each question included in the questionnaire. We assure that any information will be
treated to the full extent of confidentiality.

Thank you for your time and effort. Have a good day!

Respectfully yours,

Abella, Michelle R. Carizal, George Michael Manzanillo, Christine

Gie N.
Bonalos, Roanne Marie Colorado, Alethea May
T. M. Navarro, Menchie C.

Bustamante, John Rey Hipolito, Patricia F. Ramos, Christine Joy V.

S.
Lopez, Nicku Valderama, Kiezel B.
Caballes, Seanrick S.

Noted:

Catherine R. Perez

Research Adviser

34
 Appendix D
QUESTIONNAIRE
Young Entrepreneurs: Pricing as Marketing Strategy of Online Seller
Students of Burgos National High School
Personal Data Consent: By accomplishing this Student Information Form,
the student and his/her parents or guardians (1) certify that the
information provided is true and complete,(2) acknowledge that the
confidentiality of information is protected by the Data Privacy Act of 2012
(R.A. 10173), and authorized the release of any and all academic, financial,
and any other information that may be requested by the government for
regulatory purposes or affiliates of the school to aid the school in achieving
its purposes. The information will be available to the school until such
time the consent is revoked.
Part 1:
Profile of the Respondents

Name (optional): _____________________________________________________

Instruction: Please put a (/) on the space provided for your answer.

A. Age B. Sex

____ 16 and under ____ Male

____ 17 ____ Female

____ 18

____ 19

____ 20 and above

35
Part 2. The effectivity of Pricing as a marketing strategy to the online sellers
Put a check (/) to the answer that you think corresponds to the question.

1. Pricing may bring you the value you deserve for your products and
services offered and secures the profits you need to invest in change
and growth.
___Yes ___No
2. Does product pricing is an effective marketing strategy to the young
online sellers like you?
___Yes ___No
3. Do you think pricing gives a lot of advantage in every business?
___Yes ___No
4. Do you think that pricing gives an advantage compared to the other
online sellers?
___Yes ___No
5. Does Product Pricing is important to define the value of your product
that are worth for you to make and for your customers to use?
___Yes ___No
6. Does pricing is the first factor of a customer notices about a
product?
___Yes ___No
7. Is the price you charge for your product or service is one of the most
important business decisions you make?
___Yes ___No

Part 3. Significant effect of Pricing to the online sellers

Instruction: Please indicate in the space provided the degree to which each
statement applies to you by putting a check whether you: Strongly Agree,

36
Agree, Disagree, and Strongly Disagree to each statement. In what scale
do pricing have an effect to your business.

4 Strongly Agree Very High

3 Agree High

2 Disagree Low

1 Strongly Disagree Very Low

Statements: 4 3 2 1
4. Pricing my products that I sell online makes me
gain more profit.
5. Pricing my products that I sell online helps me
have a new customer.
6. Pricing helps me sell my products at low cost
without sacrificing my capital.
7. Product pricing is an effective marketing strategy
in competing to other online seller.
8. Product Pricing is an effective marketing strategy
to an online seller like me.

37
 APPENDIX E

RAW DATA AND STATISTICAL COMPUTATIONS

x y xy X2 Y2
R1 8 15 120 64 225
R2 7 15 105 49 225
R3 7 16 112 49 256
R4 7 15 105 49 225
R5 9 13 117 81 169
R6 7 15 105 49 225
R7 10 14 140 100 196
R8 7 20 140 49 400
R9 7 20 140 49 400
R10 8 17 136 64 289
R11 8 17 136 64 289
R12 7 15 105 49 225
R13 7 15 105 49 225
R14 9 15 135 81 225
R15 7 15 105 49 225
R16 7 18 126 49 324
R17 7 17 119 49 289
R18 7 19 133 49 361
R19 7 18 126 49 324
R20 7 19 133 49 361
R21 7 18 126 49 324

Total 157 346 2569 1189 5782

Respondents The Significant XY X2 Y2 R

effectivity effect of

of Pricing Pricing to

38
 as a the online

marketing sellers

strategy (Y)

to the

online

sellers

(X)
1-21 -
157 346 2569 1189 5782
0.50

21∗(2569)−(157)(346)
r=
√[21∗(1189)−(157)2][21∗(5782)−(346)2]

R = -0.50

39
 CURRICULUM VITAE

Personal Data

Name: Michelle R. Abella

Address: Concordia, Burgos

Pangasinan

Birthday: May 7, 2004

Contact Number: +639159339138

Email Address: abellamich704@gmail.com

Motto: Don’t let someone else opinion of

you became your reality.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National High School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: Concordia, Elementary School

Concordia, Burgos Pangasinan

Honos/Awards:

40
 CURRICULUM VITAE

Personal Data

Name: John Rey S.

Bustamante

Address: Poblacion, Burgos

Pangasinan

Birthday: January 6, 1998

Contact Number: +639633330020

Email Address: johnreybustamante06@gmail.com

Motto:

Educational Background:

Secondary School (Senior High): Accountancy,Business and

Mangement

Burgos National Hgh School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Don Marcelo Jimenez Memorial

Polytecnic Institute

Dasol,Pangasinan

Elementary School: Saint Isidore Learning Center

Poblacion Burgos, Pangasinan

41
 CURRICULUM VITAE

Personal Data

Name: Seanrick S.
Caballes

Address: San Vicente,

Burgos Pangasinan

Birthday: October 30, 2004

Contact Number: +6397050675658

Email Address: seanrickcaballes10@gmail.com

Motto: Keep your eyes on the prize.

Educational Background:

Secondary School (Senior High): Accountancy,Business and

Mangement

Burgos National Hgh School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: Burgos Central School

Poblacion, Burgos Pangasinan

42
 CURRICULUM VITAE

Personal Data

Name: George Michael Carizal

Address: Poblacion, Burgos

Pangasinan

Birthday: February 24, 2004

Contact Number: +639207457675

Email Address: georgecarizal6@gmail.com

Motto: Be humble always.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National Hgh School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: Burgos Central School

Poblacion, Burgos Pangasinan

Honos/Awards:

43
 CURRICULUM VITAE

Personal Data

Name: Alethea May M.

Colorado

Address: Hermosa, Dasol

Pangasinan

Birthday: May 6, 2004

Contact Number: +639100302937

Email Address: aletheamaycolorado06@gmail.com

Motto: Be kind rather than be right.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National High School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Eguia National High School

Eguia, Dasol Pangasinan

Elementary School: Don Juan Bernal Sr. Elementary

High Scool

Hermosa, Dasol Pangasinan

Honos/Awards:

44
 CURRICULUM VITAE

Personal Data

Name: Patricia F. Hipilito

Address: Bobonot Dasol

Pangasinan

Birthday: October 27, 2003

Contact Number: +639460001103

Email Address: pferrer352@gmail.com

Motto: You can change what you do, but

you can’t change what you want.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National High School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: Cabongaoan Elementary School

Ilio-ilio, Burgos Pangasinan

Honos/Awards:

45
 CURRICULUM VITAE

Personal Data

Name: Nicku Lopez

Address: San Vicente, Burgos

Pangasinan

Birthday: July 7, 2003

Contact Number: +639662705057

Email Address: nickulopez1@gmail.com

Motto: When something is planted,

something is harvested

Educational Background:

Secondary School (Senior High): Accountancy ,Business and

Management

Burgos National Hgh School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: Burgos Central School

Poblacion, Burgos Pangasinan

Honos/Awards:

46
 CURRICULUM VITAE

Personal Data

Name: Christine Gie N.

Manzanillo

Address: Concordia, Burgos

Pangasinan

Birthday: June 5, 2004

Contact Number: +639122406939

Email Address: christinegienacional@gmail.com

Motto: Believe you can, and you will.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National High School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Sapa Geands Integated School

Sapa Grande, Burgos Pangasinan

Elementary School: Concordia Elementary School

Concordia, Burgos Pangasinan

Honors/Awards:

47
 CURRICULUM VITAE

Personal Data

Name: Menchie C. Navarro

Address: Sapa Grande,

Burgos Pangasinan

Birthday: August 21, 2004

Contact Number: +639505166936

Email Address: menchienavarro@gmail.com

Motto: Live, Love and Pray.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National High School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: Sapa Grande Integrated School

Honors/Awards: Grade 1 to Grade 6 – consistent part

of the top 10
Grade 7 to Grade 11 – With Honors

48
 CURRICULUM VITAE

Personal Data

Name: Christine Joy V.

Ramos

Address: Poblacion
Pangasinan

Birthday: August 21, 2004

Contact Number: +639505166936

Email Address: mayhalongjoytotheworld@gmail.com

Motto: Tomorrow is another day.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National High School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: Burgos, Central School

Poblacion, Burgos Pangasinan

Honors/Awards:

49
 CURRICULUM VITAE

Personal Data

Name: Keizell B. Valderama

Address: San Miguel, Pangasinan

Birthday: March21, 2004

Contact Number: +639509936491

Email Address: kiezellvalderama68@gmail.com

Motto: It is never too late to be what you

might have been.

Educational Background:

Secondary School (Senior High): Accountancy, Business and

Management

Burgos National High School

Poblacion, Burgos Pangasinan

Secondary School (Junior High): Burgos National High School

Poblacion, Burgos Pangasinan

Elementary School: San Miguel Elementary School

San Miguel, Burgos Pangasinan

Honors/Awards: 3rd honor

Most helpfull

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