Arellano University

Pasig City
Senior High School

A Research Paper on
USING FACEBOOK AS A STRATEGIC MARKETINGTOOL AND
ITS IMPLICATIONS TO THE ABM STUDENTS OF ARELLANO UNIVERSITY -
PASIG AS ENTREPRENEUR’S STARTERS

Presented to
The Faculty of Accountancy Business Management
Arellano University-Pasig Campus

In partial fulfillment of
The requirements for the
Practical Research 2

Submitted by:
BALIBER, Nestor
CUSI, Kier Paolo
FELICIANO, Adrian Paolo
GAMBOA, Roselle
JAGOON, Jessica
JAPON, Rhea Mae
ORIG, Christine
PLARISAN Sherwin
TANADA, Abegail

November 2018

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APPROVAL SHEET

This thesis entitled USING FACEBOOK AS A STRATEGIC MARKETING TOOL AND

ITS IMPLICATIONS TO THE ABM STUDENTS OF ARELLANO UNIVERSITY - PASIG AS
ENTREPRENEUR’S STARTERShas been prepared and submitted in partial fulfillment of
the for the degree of Senior High School byNestor Baliber, Kier Paolo Cusi, Adrian
Paolo Feliciano, Roselle Gamboa ,Jessica Jagoon, Rhea Mae Japon, Cristine Orig
,Sherwin Plarisan ,Abigail Tanada is hereby recommended for approval.

________________________ Sarah Grace Chloie Rapiñan

Date Adviser

Approved in partial fulfillment of the requirements for the Degree of Senior High

School by the Oral Examination Committee on ___________________________ with a

rating of _____________.

_________________________ ________________________
Member Member

_________________________
Member

Accepted in partial fulfillment of the requirements for the degree of Senior High

School.

_____________________ VIRGINIA M. POLITICO

Date PRINCIPAL

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 Acknowledgement
The researchers would like to acknowledge first the Lord for giving the researchers

strength and knowledge to do this kind of research.

Second, we would like to express our special thanks to our teacher Ms. Rapiñan, who

gave us the opportunity to do this study and also for being a mentor of the researchers that taught

and guide us in making the research happen.

Third, the researchers would like to thank their other teachers that always remind and

guide the researchers on what should they do and what should be done.

Fourth, the researchers would like to acknowledge their families for always giving them

time and always supports them on what path the researchers choose for their likes.

Fifth, the researchers would like to acknowledge the respondents of the thesis for helping

them to gather data that they needed for the research.

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 DEDICATION

This research dedicated for ABM students who wants to be entrepreneur in the future and

also to the Almighty God who guide us when we still in the process of finding and validation of

this research also to our research adviser Ms. Sarah Grace Chloie Rapiñan who teach, guide and

help the researchers to gathered valid information for the research that they conducted. And also

we dedicate this for the entrepreneur starters by this study help them to be easy for them to

promote, communicate and sell their product to the consumer and customer that is no need to

Spend a lot of financial just to promote their product.

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 ABSTRACT

We researchers, consider this kind of marketing strategy gives a huge impact in

the business and knowing that some companies sadly fail to understand the importance of

Facebook as Marketing tool. This research will give a huge help for the ABM students as an

entrepreneur starters because they can get information’s through our thesis, this can be their

guide when they start their own business. We visualized that this topic can be helpful not only to

us but in companies that are failing. It will help the ABM students to make their business easy in

terms of transactions; they will get an advantage for selling their products and it also help lessen

their expenses. Our ambition after this study is to give recommendations and present a strategy

on how businesses should usesocial media in their marketing communication.

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TABLE OF CONTENTS

Page

TITLE PAGE……………………………………………………………………..i

APPROVAL SHEET……………………………………………………………….ii

ACKNOWLEDGEMENT…………………….....................................................iii

DEDICATION………………………………………………………………………iv

ABSTRACT…………………………………………………………………………v

TABLE OF CONTENTS…………………………………………………………...vi

Chapters
1 THE PROBLEM AND THE BACKGROUND

Introduction…………………………………………………………………1
Background of the Study………………………………………………….3
Statement of the Problem …………….………………………………….5
Null Hypothesis…………………………………………………………….5
Significance of the Study………………………………………………….6
Scope and Delimitation of the Study.…………………………………...6
Definition of Terms………………………………………………………….7

2 REVIEW OF RELATED LITERATURE AND STUDIES

Foreign Literature…………………………………………………………..8
Foreign Studies…………………………………………………………… 9

3 CONCEPTUAL FRAMEWORK AND THEORETICAL FRAMEWORK

Conceptual Framework……………………………………………………13
Theoretical Framework……………………………………………………14

4 PREPERATION, ANALYSIS AND INTERPRETATION OF DATA

Research Methodology…………………………………………………..15

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5 SUMMARY OF FINDINGS &CONCLUSION, AND RECOMMENDATION

Summary of Findings and Conclusion………………………………….. 19

Recommendation…………………………………………………………. 20
Bibliography……………………………………………………………….. 21

APPENDICES
Appendix A.…………………………………………………………….….23
Appendix B…………………………………………………………………25
Appendix C………………………………………………………………...28

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LIST OF FIGURES

Figure Page

1 Figure 1 ……………………….………………………...13
4 Figure 2 ………………………………………………..14
5 Figure 3…………………………………………………15
6 Figure 4… ………………………………………………16

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LIST OF TABLE

Table Page
1 Matrix # 1.................................................................................................16
2 Matrix # 2………………………………………………………………..17
3 Matrix # 3 …………………………………………………………… 18

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