Professional Documents
Culture Documents
By:
Casila, Anjelica
Delos Reyes, Angiele Joy
Fabro, Mariane Joyce
Lopez, Zyron
February 2020
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
APPROVAL SHEET
In partial fulfillment of the requirements for the I3 Reserach, this paper entitled
“Marketing Strategies of Hotel Owners in Barangay Barretto” has been prepared and
submitted by Casila, Anjelica, Delos Reyes, Angiele Joy, Fabro, Mariane Joyce,
February, 2020
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
ACKNOWLEDGMENT
First and foremost, we would like to thank God Almighty for giving us
the strength, knowledge, ability and opportunity to undertake this study and
to persevere and complete it satisfactorily. Without His blessings, this
achievement would not have been possible.
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
ABSTRACT
found to have strong competition between each firm. Therefore, this study
marketing. Through the use of marketing mix, the researchers find it easily
the areas of Product, Price, Place, and Promotion. The study is conducted to
the sample of five (5) out of fifteen (15) respondents which are sampled
sum of the data gathered found to have similarities, allowing the researchers
to draw conclusions that explains the how and why questions of the study.
essential since none of the hotel owners implemented any of the place
for the hotels to make their business grow due to the active people’s
ranked as secondly used segment. The findings of this study with regards of
technology.
same study but with an expanded the population and version of marketing
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
TABLE OF CONTENTS
Page
TITLE PAGE …………………………………………………….…...i
ACKNOWLEDGEMENT ……………………………….……………….………..iii
ABSTRACT …………………………………………………………iv
CHAPTER
I. THE PROBLEM AND ITS BACKGROUND
Introduction . . . . .. . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Research Locale……………………………………………………… 3
Objectives …………………………………………………………… 6
Conceptual Framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Hypothesis of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Definition of Variable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
III. RESEARCH METHODOLOGY
Methods and Techniques of the Study . . . . . . . . . . . . . . . . . . . . . . . . . 44
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
Research Instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Ownership ………………………………………………….. 51
by the Hotel Owners and how does it affect their marketing strategies? 53
How do the businesses implement their Marketing Strategies with
Product Strategy……………………………..………………. 54
Barretto? ………………………………………………………………………….. 65
Which Hotel(s) succeeds and continue to progress as of 2019 in
terms of achieving its business objectives through the use of its marketing
strategies? …………………………………………………………………………. 67
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
RECOMMENDATIONS
Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……… . . . . . . . . 68
...
Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 71
BIBLIOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
APPENDICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
CURRICULUM VITAE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
LIST OF TABLES
Table Page
1 Year of Establishment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
2 Ownership.. . . . . . . …………………………………………….. 51
3 Number of Branches………………….. . . . . . . . . . . . . . . . . . . . . 52
4 Market Segments …………………… . . . . . . . . . . . . . . . . . . . . . 53
5 Price Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
7 Promotion Strategy………………... . . . . . . . . . . . . . . . . . . . . . . . 61
8 Marketing Mix Element……………. . . . . . . . . . . . . . . . . . . . . . 65
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
LIST OF FIGURES
Figure Page
1 Research Locale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2 Conceptual Framework. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
40
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COLUMBAN COLLEGE-BARRETTO
SENIOR HIGH SCHOOL DEPARTMENT
PAASCU ACCREDITED LEVEL
SCHOOL YEAR 2019-2020
LIST OF APPENDICES
Appendix Page
A Letter to the Dean of the College of Information
and Communications Technology –BulSU . . . . . . . . . . . . . . . . . . 168
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