Bukotchoi

Presented by:
ORICA, GLEZIEL
ANDRE-E, RENELYN
CARLOS, ILUMINADA
GAMBOA, JONATHAN
JARAULA, ANNIE MAY
SOBRETODO, MARY GRACE
SALERA, MARY JEAN
TOMULTO, EVENGELINE D.
JUANITEZ, FERNANDO JR.
 Introduction
Rainy season or not, a good old serving of batchoy is always a
welcome idea. Batchoy is a noodle soup that is believed to have
originated in Iloilo City—in La Paz district, specifically, which is
why it is also known as La Paz Batchoy. It’s a noodle soup made
with pork entrails, crushed chicharon, chicken stock, beef loin, and
local noodles called miki. With that many ingredients, it’s a meal on
its own and it keeps you full for a while. In cooking batchoy, it’s
important to strictly follow the right proportion of the bone marrow
and water for it to achieve the right thickness and consistency.

Bukotchoi
 Buko Batchoy of Iloilo is the new rockstar of Filipino soup,
its a batchoy with a twist. This Batchoy inspired soup is
served with miki, fresh buko strips, buko juice, pork meat
and toasted garlic in fresh cracked coconut Shell/bowl. It’s
the number one soup in Iloilo that warms every ilonggo
Bukotchoi
stomach and can satisfy every sweet tastebuds. If you want
to try and have a sip of the original number one noodle
soup, you may also try it at Lars Buko Batchoy eatery at
Mandurriao, Iloilo City.(lusciousiliilo,2017)
Jennytess Buko Batchoy located at National Highway, Kablon,
Tupi South Cotabato experience traditional Lapaz Batchoy with
a twist. Batchoy is served inside a coconut shell. The traditional
Batchoy soup also gained a twist, it contains coconut meat and
buko juice. The coconut meat and buko juice adds a unique and
sweet flavor to the classic Batchoy. (Colantro J et.al,2019)
Ando’s company, Nissin, continues to sell his product as a Top
Ramen and Cup Noodles in a variety of flavours, including
beef, shrimp, and soy sauce. The Cup Noodles Museum, with
location in Osaka and Yokohama, Japan.(Alicia Zelazko,2002)

BukotChoi
 The innovation in Buko Batchoy not only tantalizes the
taste buds but also highlights the creativity and adaptability
of Filipino cuisine. It's a testament to the versatility of local
ingredients, showcasing the ability to merge tradition with
modern tastes. In this introduction, we'll delve deeper into
the components and inspiration behind this inventive dish,
exploring the exciting culinary journey that is Buko
Batchoy.

Bukotchoi
BukotChoi Ingredients
Batchoy:
BukotChoi Ingredients
-5 tbsp Cooking Oil -1/2 tsp Sugar
-1/2 Medium Red Onion -1/4 kg. Pork (Fried)
-4 Garlic Cloves -4 cups Buko Juice
-1tsp Bagoong -1/8 kg. Liver Strip(Fried)
-3 cups Water -3 cups Egg Noodles
-1/2 tbsp Salt
Assemble:
-Buko Shell (For the container) -1 pc. Egg
-1/4 cup chicharon -Buko Stripes
-2 tbsp Spring Onion
Procedure How To Cook

BukotChoi
 Procedure How To Cook BukotChoi

Egg Buko Batchoy Pork Meat Chicharon Onion

1. Saute onions. Garlic and bagoong in oil until fragrant.

2. Add water and bring to a boil. Mix in salt, ground black pepper and sugar.
3. Add pork and boil until it becomes tender.
4. Mix in buko juice and boil.
5.Add pork liver strips and cook for 3 to 5 minutes. Remove from heat and set aside.
6.Cook Noodles in broth for 1 to 2 minutes using a strainer basket. Drain in cold water and set
aside
7. Assembly
In a buko shell, place noodles and broth. Top with pork liver strips, a fresh egg and other delicious
toppings like chicharon, spring onions, buko strips.
 Costing
To determine the cost of making Buko Batchoy, you'll need to calculate
the expenses for each ingredient. Consider the prices of fresh coconut
(buko), noodles, meat, vegetables, spices, and any additional elements.
Factor in overhead costs such as utilities and labor. Keep in mind that
ingredient prices can fluctuate, so it's advisable to regularly update your
cost calculations.
 EXPENSES

Ingredients Qty Price

Cooking Oil 5tbsp 5.00

Medium Red Onion 1/2 5.00

Garlic Gloves 4pcs. 5.00

Bagoong 1tbp 1.00

Salt 1/2tbsp 1.00

Ground Black Pepper 1/2tbsp 1.00

Sugar 2tbsp 2.50

Pork 1/4 kl 15.00

 EXPENSES

Ingredients Qty Price

Buko 1pc 7.00

Egg Noodles 3 cups 7.60

Chicharon 1pc 5.00

Pork Liver 1/2 kl 15.00

Spring Onion 2tbsp 5.00

Fare 4.00

Gastove 25.00

Total P104.10
 Pricing
Profitable pricing strategy for Buko Batchoy by BUKOTCHOI PRICE
considering factors such as ingredient costs, preparation
Strategy
time, and market demand. Analyze competitors' pricing to By 3pcs P340.00
ensure your product is positioned appropriately. Factor in
the perceived value of the unique buko infusion and any By 5pcs P560.00
premium ingredients used. Consider offering different
portion sizes to cater to varying customer needs. Implement By 6pcs P660.00
promotional pricing during the initial launch to attract
attention and encourage trial. Regularly reassess the pricing By 8pcs P880.00
strategy based on market dynamics, feedback, and cost
fluctuations to maintain competitiveness and profitability.
Favorite Food
Strengths:
SWOT Analysis
1. Unique Fusion: Buko Batchoy combines the traditional Filipino dish
"Batchoy" with a unique twist by incorporating coconut (buko), offering a
distinctive flavor profile.
2. Cultural Appeal: Leverages the popularity of traditional Filipino cuisine,
appealing to local consumers who appreciate both classic and innovative
dishes.
3. Nutritional Value: Coconut milk in Buko Batchoy adds not only flavor
but also nutritional benefits, including healthy fats and vitamins.
4.Versatility: The dish can be adapted to various preferences, allowing for
different meat options and spice levels.
Fruits
5. Local Appeal: Given its roots in Filipino cuisine, Buko Batchoy has
strong local appeal, making it popular among residents and tourists alike.
Weaknesses:
SWOT Analysis
1. Limited Market Understanding: Buko Batchoy may face challenges in
markets less familiar with or receptive to innovative culinary combinations,
potentially limiting its appeal.
2. Ingredient Availability: The reliance on specific ingredients, such as fresh
coconut, could pose challenges related to seasonal availability and cost
fluctuations.
3. Perceived Complexity: Some people might find the preparation of Buko
Batchoy with its unique ingredients and spices a bit complex.
3. Not Vegetarian-Friendly: Traditional Buko Batchoy includes meat
ingredients, which may exclude potential customers who follow a vegetarian
or vegan diet.
4. Competitive Market: The food industry is competitive, and standing out
among various dishes requires strategic marketing.
Opportunities:
SWOT Analysis
1. Culinary Trends: Riding on the trend of fusion cuisine and unique flavor
combinations, Buko Batchoy can capitalize on evolving consumer
preferences for diverse and novel dining experiences.
2. Health and Wellness Market: With the increasing focus on health-conscious
eating, the perceived health benefits of coconut could attract consumers
seeking nutritious options.
3.Product Innovation: There's room for innovation by creating variations or
modern twists on the traditional Buko Batchoy recipe to cater to evolving
tastes.
4.Online Presence: Leveraging online platforms for marketing and delivery
services can expand the reach of Buko Batchoy beyond local markets.
5. Collaborations: Partnering with other local businesses or influencers could
help promote Buko Batchoy and tap into new markets.
Threats:
SWOT Analysis
1.Competition: Intense competition in the food industry may pose a
challenge, especially if similar innovative dishes or fusion concepts
gain popularity.
2.Changing Consumer Preferences: Shifts in consumer taste
preferences and dietary trends may impact the demand for Buko
Batchoy, requiring adaptability to stay relevant.
3.Rising Ingredient Costs: Fluctuations in the prices of key ingredients,
especially coconut products, could affect the cost-effectiveness of
producing Buko Batchoy.
4.Food Safety Concerns: Issues related to food safety, handling, or
hygiene can negatively impact the reputation of Buko Batchoy and
similar dishes.
 Target Market
The primary target market for "buko batchoy," a Filipino
dish likely featuring coconut and
noodles, could be local consumers who appreciate
traditional flavors. A secondary
target market might include health-conscious individuals
looking for unique, healthier
alternatives to traditional batchoy. Tailoring marketing
strategies to these segments
could enhance the product's appeal.
 Product Development Process
Idea Generation
Buko Batchoy is a creative twist on the classic Filipino dish. Consider combining
shredded young coconut (buko) with traditional batchoy ingredients like pork,
liver, and noodles. Enhance the flavor with garlic, onions, and a savory broth
made from coconut water and broth. Top it off with green onions and crispy
garlic for added texture.
Idea Screening
Consider evaluating your "Spicy Buko Batchoy Fiesta" idea based on factors like
market appeal, cost-effectiveness, and feasibility. Seek feedback from potential
consumers or a focus group to gauge interest. Assess the availability and
affordability of key ingredients. Additionally, analyze the complexity of
preparation and potential challenges in execution. This screening process will
help refine your concept and ensure its viability in the market.
 Product Development Process
Concept Development and testing
For concept and development testing of your "Spicy Buko Batchoy Fiesta," start
by creating a small batch and offering samples to a diverse group for tasting
feedback. Collect opinions on flavor, spice level, texture, and overall appeal.
Additionally, gather insights on the perceived uniqueness of your dish compared
to traditional batchoy. Use this feedback to make necessary adjustments and
refine the recipe. Conduct multiple iterations until you achieve a well-balanced
and appealing buko batchoy that resonates with your target audience.

Marketing Strategy
To effectively reach and engage the target market for Buko Batchoy, a well-
defined marketing strategy is essential. Here are some strategies to consider:
Marketing Strategy
Product Development Process

l. Online Presence
Create a professional website and social media profiles to showcase the menu,
location, and customer reviews.Utilize food delivery apps and platforms to reach
a broader audience.
2. Social Media Marketing
Share visually appealing images and videos of Buko Batchoy to entice food
enthusiasts. Run targeted ads and promotions on platforms like Facebook and
Instagram to reach a local audience.
3. Collaborations and Partnerships
Partner with local food bloggers, influencers, and travel agencies to promote
Buko Batchoy as a must-try local specialty.
 Product Development Process
Product development

Developing a Buko Batchoy involves combining traditional Batchoy

elements with the unique flavor of buko (coconut). Consider
experimenting with coconut broth, shreddedbuko meat, and traditional
Batchoy ingredients like noodles, pork, and garlic.

Conduct taste tests to refine the balance of flavors and textures. Ensure
the coconut flavor complemen rather than overwhelms the dish. Market
research can help identify the target audience and refine the product for
wider acceptance
 Product Development Process
Product development

• Flavor Innovation: For a unique flavor innovation in Buko Batchoy,

consider infusing aromatic and complementary ingredients. Coconut
and lemongrass can add a refreshing twist, enhancing the broth.
Experiment with herbs like pandan leaves for a subtle, sweet
undertone. Integrate local spices to elevate the overall taste, creating
a balance between the richness of coconut and the savory elements
of traditional Batchoy. Engage in taste testing to fine-tune the blend,
ensuring a harmonious fusion of flavors that sets your Buko Batchoy
apart
 Product Development Process
Product development

• Ingredient Enhancement: by sourcing high-quality, fresh

components. Use locally-sourced pork with a good balance of lean
and fatty cuts for rich flavor. Choose fresh coconut for its natural
sweetness and robust taste. Integrate handmade or artisanal noodles
for a unique texture. Add depth to the broth with homemade bone
broth or a carefully selected stock. Elevate the dish by incorporating
fresh herbs like cilantro or spring onions just before serving for a
burst of freshness. This commitment to quality ingredients can
significantly enhance the overall experience of Buko Batchoy.
 Product Development Process
Test Marketing
For effective test marketing of Buko Batchoy, start by conducting small-scale trials in a
targeted local market. Gather feedback from a diverse group of consumers to understand
preferences and identify potential improvements. Utilize social media platforms and local
events to create awareness and generate feedback. Offer samples or promotional deals to
encourage trial and gather real-time reactions. Monitor sales data and customer comments
to gauge the product's reception. This iterative process allows you to refine the recipe,
adjust marketing strategies, and build a solid foundation before scaling up production for
a wider market.
 Summary
Buko Batchoy presents a unique and innovative culinary
offering by blending the traditional Filipino favorite,
B a t c h o y, w i t h t h e d i s t i n c t f l a v o r o f c o c o n u t ( b u k o ) . T h i s
fusion not only caters to the appreciation of classic local
cuisine but alsointroduces a novel and memorable dining
experience. The success of Buko Batchoy hinges on its
ability to effectively differentiate itself in a competitive
m a r k e t , c r e a t e a s t r o n g b r a n d i d e n t i t y, a n d a d a p t t o e v o l v i n g
consumer preferences.
Strategic elements such as menu innovation, digital presence,
and community engagement play pivotal roles in establishing
and sustaining the brand.
 Summary
Emphasizing quality sourcing, s u s t a i n a b i l i t y, and
operational efficiency contributes to the appeal and
r e l i a b i l i t y o f B u k o B a t c h o y. A s t h e b r a n d e v o l v e s ,
maintaining a keen awareness of market trends, engaging
w i t h t h e c o m m u n i t y, a n d p r i o r i t i z i n g c u s t o m e r s a t i s f a c t i o n
will be instrumental. By executing a well-rounded strategy
that balances tradition with innovation, Buko Batchoy has
the potential to carve out a distinct place in the culinary
landscape, appealing to a broad spectrum of consumers and
c o n t r i b u t i n g t o t h e r i c h t a p e s t r y o f F i l i p i n o g a s t r o n o m y.
Thank You

BukotChoi