A FEASIBILITY STUDY OF

BUKO BATCHOY IN KORONADAL

CITY
 Background of the study

Introduction

Rainy season or not, a good old serving of batchoy is always a welcome idea. Batchoy is a
noodle soup that is believed to have originated in Iloilo City—in La Paz district, specifically,
which is why it is also known as La Paz Batchoy. It’s a noodle soup made with pork entrails,
crushed chicharon, chicken stock, beef loin, and local noodles called miki. With that many
ingredients, it’s a meal on its own and it keeps you full for a while. In cooking batchoy, it’s
important to strictly follow the right proportion of the bone marrow and water for it to
achieve the right thickness and consistency. The noodles used in this recipe are made from
fresh egg noodles, which means it requires minimal cooking time. Sometimes, pouring hot
broth over the noodles is enough to cook it.
• The term batchoy itself has two definitions in Filipino cuisine. It is the collective term for
pork tenderloin, spleen, and kidneys and it also means the noodle soup from La Paz, Iloilo
City. Long before the Spaniards colonized the Philippines, the natives had been trading with
the Chinese for a long time. This regular interaction introduced the locals to many Chinese
dishes including the ubiquitous noodle soup which came to be known as mami. Because
the meat varies, mami is often preceded by a descriptive word like pork mami, chicken
mami, wonton mami, and so on. Regional variations of the Chinese-style noodle soup
developed. Arguably the most well-known and well-loved version originated from the
Central Philippines. In La Paz, Iloilo City, the pork noodle soup is prepared with offal and
topped with crushed chicharron, pork cracklings that found its way into the local cuisine via
Spain. This China-meets-Spain noodle soup came to be known as La Paz batchoy.
• Buko Batchoy of Iloilo is the new rockstar of Filipino soup, its a batchoy with a twist. This
Batchoy inspired soup is served with miki, fresh buko strips, buko juice, pork meat and
toasted garlic in fresh cracked coconut Shell/bowl. It’s the number one soup in Iloilo that
warms every ilonggo stomach and can satisfy every sweet tastebuds. If you want to try and
have a sip of the original number one noodle soup, you may also try it at Lars Buko Batchoy
eatery at Mandurriao, Iloilo City.
(Source: lusciousiloilo-2017, Lars Buko Batchoy reinvent’s Ilonggo Legendary soup,
http://lusciousiloilo. wordpress.com/2017/09/21/lars-buko-batchoy-an-online-culinary-
snsation)
• Jennytess Buko Batchoy located at National Highway, Kablon, Tupi South
Cotabato experience traditional Lapaz Batchoy with a twist. Batchoy is
served inside a coconut shell. The traditional Batchoy soup also gained a
twist, it contains coconut meat and buko juice. The coconut meat and buko
juice adds a unique and sweet flavor to the classic Batchoy.
( Source: Colantro J et.al-2019, Jennytess & Ed Buko Batchoy retrieved at
https://g.co/kgs/JB6r8M)
• Ando’s company, Nissin, continues to sell his product as a Top Ramen and
Cup Noodles in a variety of flavours, including beef, shrimp, and soy sauce.
The Cup Noodles Museum, with location in Osaka and Yokohama, Japan.
(Source: Alicia Zelazko-2002, How was Instant Ramen Reinvented at
akiyoko/stock.adobe.com.)
• The purpose of this study is to determine the feasibility of the targeted
product, which is batchoy in buko, as well as to demonstrate demand for
the new product and give data-driven recommendations for the next stages
in the market.
Target Market
Lami Buko Batchoy's mission is to provide clients with delectable and exceptional services while
maintaining the greatest level of product quality and ensuring customer pleasure and delight.
Males and females who enjoy batchoy are the target customers. Customers aged 15 and up,
whether students, employees, or non-employees, are the target demographic. Upper class,
middle class, lower-middle-class, and all ages of a group that reaches all genders who are willing
to acquire our product at an inexpensive price but offers tasty and unique taste to the
consumers have significant potential under the market segment of demographic. Because this is
not a high-­priced product, it will be affordable to almost everyone, regardless of income.
Tourists will be among the company's main clientele, but due to its position in a high-tourism
area, many locals will also enjoy the benefits. The culinary service will be used by the locals for
large gatherings and celebrations.