Professional Documents
Culture Documents
MARX Kitchen Co. is a partnership-based corporate entity that specializes in the food
processing industry. Its four members are Myren G. Granado, Annie Pia De Vera and Xyreline
P. Ludovice. The product that we will introduce to our target market is Fish Dumpling which is
made from Sardine Fish (Tamban in tagalong and Lawlaw in Bicol) which is commonly known
in our municipality which is Bulan, Sorsogon. MARX kitchen Co is our company’s name
because we use the proponents initial name and we want it to be pronounce easily.
The proponents make this product proposal to served valued customer a new product
dishes that will gives a healthy food that the adults and youngsters will enjoy. The proponents
use fish instead of pork and added vegetables that will surely fill their tummy. This new variety
of dumpling products will surely love by the customers because of the taste and health benefits
THE LOGO
means the wholeness and solidarity of our company. The outer circle
big and red font in our business name because we are aiming for the
success of our organization. The white background carries the cleanliness that we maintain in our
company. And lastly, the main feature in the circular shape is our product which is the fish
dumpling.
1
Location of the Business
On the first year of the business operation, the site of production will be at Sorsogon
State University- Bulan Campus, Zone 8 Bulan Sorsogon since it is the easiest way for our
customer to locate us. This site also has a tools and equipment that needed in production
b. Industry Background
The precise definition of a dumpling is controversial, varying across individuals and cultures.
The term emerged in English by the 17th century, where it referred to a small lump of dough
cooked by simmering or steaming. The definition has since grown to include filled dumplings,
where the dough encloses a sweet or savory filling. Dumplings can be cooked in a variety of
some definitions rule out baking and frying in order to exclude items like fritters and
2
Michelle Koh Morollo 2021, Dumplings have been around for a long time in the cuisines
of many different cultures. The first dumpling recipe appeared in a Roman cookery manuscript
called Apicius, which was assumed to have been written sometime in around A.D. 400,
and archeologists have found evidence of dumplings being eaten in China during the Tang
According to S. Huang. Apart from steamed bread and noodles, Chinese dumplings are
another significant traditional wheat flour-based food in China. They are popular not only
throughout China, but also in Japan, Korea, and Southeast Asian countries. Chinese dumplings
were traditionally eaten on special occasions: festivals and celebrations; however, they are
becoming more widely consumed as living standards in China continue to improve. Chinese
dumplings are usually made from wheat flour dough sheeted to a thickness of 1.5 - 2.0 mm; this
sheet forms a skin which is used to wrap a variety of delicious fillings. The fillings usually
Dumplings is an Asian recipe, although it came from foreign countries, was loved by
many Filipinos. Dumpling is a delicious, bite-sized that’s made of savory ingredients wrapped
in dough and cooked. Dumplings can be steamed, boiled, or fried. Dumpling’s filling is
made up of either ground pork, chicken or fish, beaten egg, garlic, ginger, s e s a m e
oil and soy sauce. For the past food fairs in the University of Northern
Chinese dumplings, or jiaozi, are one of the most historic foods in existence. Much of the
food we eat today has only been around for a few hundred years, but the Chinese have made
jiaozi for over 2000 years. The concept of a dumpling is fairly simple. The most broad definition
3
out there describes a dumpling as a small amount of some sort of dough that is boiled, fried, or
steamed. These dumplings are also wrapped in a very specific way. Using the circle wrapper, the
dumplings are wrapped in a crescent shape. Along the rounded edge, there are specific pleats.
Dumpling consumption is thought to have begun around 200 BCE during the Han Dynasty. The
Chinese had figured out how to grind flour about 300 years earlier, which led to noodles and,
eventually, dumplings. Some say that the fish dumplings were made with lamb and pepper, but
since then, they have adapted. Most dumplings now have a pork mixture as their filling.
The price of dumplings considers in a high cost because of its ingredients its industry still
booming and successful. The most important thing that our customers may get from the
company`s product is the nutrition in the dumplings since its main ingredients have a lot of
health benefits. This new variety of dumpling products is delicious and healthy because of the
To support the local economy of the Province of Sorsogon, our group wants to create a
new variety of dumpling which is the fish dumplings. Its main ingredient is "tamban" fish or
commonly called as lawlaw here in Bulan. Tamban is the fish that never disappears from the
market but is sometimes rarely eaten by people. So, we turned this into a filling of dumpling. On
February 2023 our finished product was divided by our group to sell it in order to get feedbacks
and it turns out that even kids could eat it even without asking what was the filling of dumpling.
In that case we learned that our dumpling is not just for teens and adults but is also for kids.
4
Sorsogon
To produce and make a healthy new variety of dumplings we must consider the benefits,
taste, quality and price of the product. Our product focused on providing healthy processed fish
product and replace the original main raw materials of the product from pork, chicken and
d. VMGO
Vision
Envision to be the first manufacturer and seller of fish dumpling in Irosin, Sorsogon.
Mission
To develop a business that is dedicated to providing safe and satisfied customer while
Goals
To provide and offer our customer with quality and locally grown type of food and
5
Objectives
MARX KITCHEN Co. wants to give a new variety of dumplings with filling of tamban fish. To
To offer customers a high quality type of food with premium raw materials.
6
ENDNOTES.
Wei, W. (1:31, 2013) Origin and practice of dumpling. Agric. Prod. Process. (in Chinese)
Allani, Barbara (2015). Dumplings: a global history. London, UK Davidson, Alan (2014). Tom
Labensky, Sarah R.; Alan M. Hause; Priscilla Martel (2019). On cooking: a textbook of culinary
2011.
Sidi Huang, Wheat Products 2: Bread, Cakes, Cookies, Pastries and dumplings in ‘Asian
Wei, W. (1:31, 2013) Origin and practice of dumpling. Agric. Prod. Process. (in Chinese)
7
III. MARKETING PLAN
a. Product Description
Our product which is FISH DUMPLINGS is made from tamban fish together with some
vegetable such as carrots and onion leaves. We came out with this idea since a lot of dumplings
are commonly filled with pork, chicken and beef. The popularity of dumplings as snacks and
appetizer nowadays are undeniable so we made a product fish dumplings which you can eat as
appetizer, snacks, and as viand. By this idea, our product intended to create a healthy food.
b. Market Description
The market, consumers and the people in general will never stop demanding for
something that is new, something that goes within the trends, something that is tested
through a set of standards for quality and something that comes with a reasonable price. And that
The target customers of MARX kitchen Co. will be the middle class family or household
in Irosin Sorsogon who buys food in Irosin Marketplace. The product fish dumpling will be
distributed in 3 retailers in Irosin and in SorSu Pasalubong Center which is located at Zone 8,
Bulan Sorsogon. The first retailer is Shalen Gacias Gabito Meat Shop located at Irosin
Marketplace, second is food retails which is located at Brgy. Casini, Irosin and the third one is
8
Sto. Domingo 243 40
Casini 291 40
The table above shows the chosen Barangay to sell our product. In the first column shows
the Barangay, next is the Total Household and lastly is the number of respondents where we will
In addition to this, last March 6, 2023 the proponents conduct an online and face-to-face
survey to gather data from the respected target market where the respondents is 40 household
from from Casini, 40 from San Juan, 40 from San Agustin, 40 from San Julian and 40 from Sto.
The table show the family or household that have already eaten a dumplings. The
95% of household in Casini answered Yes and the other 5% said No. The next is in San Juan,
40% said Yes and 60% said that they did not ever tasted a dumpling. In San Agustin, 65% said
Yes and 35% said No. ext is in San Julian, 85% of respondents said that they have eaten a
9
dumpling and 15% said No. And lastly, in Sto. Domingo 50% of respondents says Yes and 50%
no.
Figure 4. Survey results of a household family that are willing to eat Fish Dumpling
The table show the family or household that have already eaten a dumplings. The 100%
of household in Casini answered that they are willing to eat. The next is in San Juan, 80% said
Yes and 10% said that they did not ever tasted a dumpling. In San Agustin, 95% said Yes and
5% said No. Next is in San Julian, 90% of respondents said that they have eaten a dumpling and
10% said No. And lastly, in Sto. Domingo 100% of respondents says Yes.
Figure 5. Survey results of how many packs they can consume per week.
10
In Casini 75% in 40 respondents said that they can consume 1 packs of
Dumplings and 25% says 2 packs. Household at San Juan 80% said 1 packs and the other 20%
said 2 packs. In San Agustin 65% said 1 pack and 35% can consume 2 packs. The 90% in San
Julian can consume 1 pack and 10 % says 2 packs. Lastly, the 95% of the respondents in Sto.
The survey data is used by the proponents to define how many packs of Fish
dumpling will be produce weekly. The MARX kitchen Co will produce 238 units of Fish
Dumpling weekly. The total units that will be produce weekly are presented below:
Casini 40 50 packs
SWOT ANALYSIS
STRENGHT WEAKNESS
11
Uniqueness of the product Lack of finance
OPPORTUNITIES THREATHS
High demand due to the affordability of the Inflation increases the cost of
product production
12
c. Distribution Strategy
MARX kitchen Co
Online Platform
The Fish Dumpling product will deliver at SorSu Pasalubong Center and in three
different retailers at Irosin, Sorsogon where the consumer can avail. The company will offer
delivery to the consumer around Bulan Poblacion especially if they purchase more quantity of
our product.
Marketing Strategy
13
The main success in releasing the FISH DUMPLING is throughout this successful
method. Personal Promotion is the way to communicate directly to the buyers and sellers while
our Advertising Strategy is through our company's social media accounts wherein we will use
online platform to advertise our product since it is the most convenient and easy to use for
advertising. Our company has Facebook Page MARX kitchen Co. where customer can reach us
out and order our product and customers can also message us on our email which is
14
ENDNOTES
Ko, Genevieve (1 February 2021). "Now's the Time for Homemade Dumplings". The New York
on March 2, 2020
15
IV. PRODUCTION/OPERATION PLAN
a. The Product
Figure 7.
The Product
MARX kitchen Co. dumpling is 10 pieces per pack and each pack is 120 grams and we
offer it for an affordable price worth of 50 pesos. Our Fish Dumpling is pack in a vacuum sealing
bag so rest-assured that it's safe and was sealed properly. We used color orange in our sticker to
attract the eyes of the buyers. We also used big fonts in the name of our product so that it can be
16
read easily and the customer can immediately determine what our product is. We also added
other details such as the Net Wt, tagline, cooking suggestion, contact details, email account,
facebook account and we also included the qr codes of our facebook page in order for the
b. Production Process
In every 1 kilo of fresh tamban can make ¼ kilo of tamban flakes, and in ¼ kilo the
tamban flakes can yield 60 pieces dumplings or 6 packs of 120g fish Dumplings.
Production Process
1
2 3
17
5 4
Time- 25 minutes
Time- 10 minutes
1 2 3
18
5 4
19
8 7
Time- 10 minutes
Time- 5 minutes
Time- 1 minute
4th. Put the vegetable, grated carrots and the onion leaves.
Time- 1 minute
5th. Put the dry ingredients such as onion powder, garlic powder, pepper, and salt.
Time-
6th. Put the liquid seasonings such as soy sauce and oyster sauce.
Time- 2 minutes
20
7th. Put the eggs.
Materials needed-
Time- 1 minute
8th. Lastly is mix well untill all ingredients are well combined.
Time- 5 minutes
1 2 3
6 5 4
21
7 8 9
12 11 10
13
Time- 5 minutes
22
2nd. Put the eggyolk in sifted flour.
Time-1
Time- 5 minutes
Materials needed-
Time- 5 minutes
Time- 30 minutes
Materials needed-
Time- 5 minutes
7th. Rest.
Time- 45 minutes
8th. Flat the dough until you get the preffered thin of the wrapper.
Time- 30 minutes
9th. After faltting the dough, cut it circular into desire shape.
Time- 15 minutes
23
10th. Molding. Put the circular shape of the dough in the molder, fill with fish and
vegetable mixture and press the molder.
Time- 1 hour
Time- 2 hours
12th. After cooling down the steamed dumpling, put it in a vacuum sealing bag and press
the vacuum sealing machine to seal it.
Time- 1 hour
24
c. Cost of Production
The Table above shows the total direct materials where in the first column is the Direct
Materials, next is the Quantity, next is the Unit, and the Cost per unit, and the last column is the
Total cost. From this total direct materials can yield 2,400 pieces of fish dumplings or 240 packs
Direct
25
Person involve Rate per day Total
4 365 ₱ 2,660.00
The table shows the total direct labor which is ₱ 2,660.00. ₱ 1,460.00 for the proponents
Manufacturing Overhead
Packaging ₱ 1,368.50
The table shows the Production Utilities is ₱300.00, Production supplies is ₱73.75,
₱45.05, and for the other production expense and the Total Manufacturing Overhead is ₱
1,938.27.
26
Total Manufacturing Overhead ₱ 1,938.27
The table shows the total direct materials which is ₱4,038.30, Total Durect Labor which
is ₱2,660.00, Total Manufacturing Overhead which is ₱1,938.27 and the Total Manufacturing
Cost is ₱8,637.57.
Price ₱ 50.00
The table shows the ways on how we get the selling price. The total manufacturig cost
was devided bythe unit produce which is 238 resulting the cost per unit. We added 37.79 mark
The tools and equipment will be using in making our product are listed below:
27
Figure 12. Tools and Equipment
28
Ingredients
Facilities
29
Figure 14. Facilities
The manufacturing place of the business is composed of Cooking Area, Washing Area,
Mixing Area, Molding Area, Packaging Area, Cooling area, Freezer and comfort room.
The design is to have good place for manufacturing Fish Dumplings.
30
ENDNOTES.
https://shopee.ph/Fujidenzo-10-cu.-ft.-Dual-Function-Solid-Top-Chest-Freezer-Chiller-FC-
10ADF-%28White%29-i.154592248.2694235203
https://shopee.ph/Trending-Puto-Steamer-Lutuan-Stainless-Steel-Steamer-Cookware-
Multi-functional-3-Layers-Cooker-i.438190148.11162568437
https://shopee.ph/Kitchen-Automatic-Vacuum-Seal-Fresh-Food-Saver-Vacuum-Sealer-
Machine-Packaging-Sealing-Machine-i.806108289.20017406797
https://shopee.ph/Standard-LPG-Double-Burner-Stove-SGS-271i-202i-
i.197408274.4047473451
https://shopee.ph/Electronic-Digital-weighing-Scale-i.34890735.578735551
https://shopee.ph/Stainless-Steel-Mixing-Bowl-18-CM-22-CM-24-CM-26-CM-
%28Makapal%29-i.88788479.2342294128
https://shopee.ph/8-in1-Stainless-Steel-Stock-Pot-Casserole-Pan-Food-Warmer-Stockpot-
i.181022196.14134121039
https://shopee.ph/Stainless-steel-Measuring-cups-stainless-steel-measuring-spoon-baking-
tools-i.276478894.7739132180
https://shopee.ph/Measuring-Cup-Plastic-i.32664065.7061674562
https://shopee.ph/Easy-to-Use-Stainless-Steel-Dumpling-Maker-Dough-Cutter-Ravioli-
Empanada-Press-Mold-Wrapper-i.153320826.5048920050
https://shopee.ph/5Pcs-Set-Round-Circle-DIY-Baking-Pastry-Mold-Stainless-Steel-Cookie-
Cutter-Biscuit-Dough-Cutter-Cake-Mold-i.54626108.7141616881
https://shopee.ph/*Superlife*Digital-Food-Cooking-Thermometer-Instant-Read-Meat-
Thermometer-For-Kitchen-BBQ-i.63525367.2403538190
https://shopee.ph/Metro-Chef-Knife-MKK-5261-i.196527939.4835568762
31
Management Plan
Four young pioneers make up the partnership that runs the start-up company known as
The MARX Kitchen Co. These four proprietors will use their ability to be responsible within
Fish Dumplings' regulatory works as a starting point. The partners will each make an equal
financial contribution and share earnings equally. Each partner will have a part in running the
company, and they will all agree to abide by any rules that may be in place about the terms of a
partnership form of ownership. Also, they commit themselves to being accountable to the
The partners decided to assign themselves different functions and responsibilities. Their
a. Organizational Chart
32
The organizational structure of the business is presented below:
`
Myren G. Granado
General Manager
33
a. Job Description
efficiency and increasing departmental profits while managing the company’s overall operations.
They oversee several elements in a business, including hiring staff, operating budgets, and
resources, tracking production schedules and cost adjustments to ensure everything runs
smoothly. They make receiving raw materials or shipping final goods happen as efficiently as
possible. The role of an operations manager is to manage all activities involved in producing the
Annie Pia De Vera (Marketing Manager). Responsible for managing the promotions
and positioning of a brand or the product and services that a company sells. She is also
responsible to conducts market research, sales forecasting, and strategic planning to assess and
reports, financial statements, and forecasts. She also responsible for developing financial
reporting system.
34
NOTES.
35
V. FINANCIAL PLAN
a. Major Assumption
1. The production of Fish Dumplings is 238 packs per week and will increase 10% yearly.
2. It is expected to sell 238 packs o Dumplings per week on the first year of operation and
3. The transportation expenses are 800 month and will increase 10% yearly.
4. The utilities expenses Is expected to cost 1000 pesos per month (60% will be used in
5. Supplies expenses are expected to be 250 per month and will increase 5% yearly.
8. The other expenses will amount of 200 per month and expected to increase by 5% the
following Year.
b. Start-up Capital
The proponents of this will invest eight thousand Pesos (Ᵽ10,000.00) each as capital to
start to the business. The amount needed Ᵽ40,000.00 will be taken from the contribution of each
students .since first year college. This will cover pre- operating costs as well as the cost of
production. In case of shortage of fund, each member will contribute additional amount to fill in
36
Tools and Equipments Quantity Price Cost
37
Vacuum sealer 1 ₱ 1,349.00 ₱ 1,349.00
₱ 25,091
The table above shows the list of the projected initial long-term assets of the
partnership including the cost of each item. The costs of the production tools and equipment are
determined by the partners by checking the prices from the listed items on Shopee.
ingredients
ingredients
38
spoon 21.25 1.77
large
medium
small
molder
6,530.00
39
The table above is the depreciation schedule of the long-term assets of partnership. It
shows the cost per depreciable asset, its salvage value and the depreciation monthly and
annually. The depreciation is computed using the straight line method or by dividing the
Year 1
DTI/SEC registration
FDA
Business permit
BIR registration
Total ₱ 1,200.00
Transportation Year 1
expenses
Monthly Annual
Cost Cost
40
Supplies expenses
(facebook, shoppee,
etc.)
Utilities expenses
Electricity ₱ - ₱ -
Water ₱ - ₱ -
Monthly Annual
expenses
41
The table above shows the itemized cost per expense account. These are the projected
monthly operating expenses of the partnership during the first year operation. Transportation
expense, permit and license expense, utilities expense, marketing expense and we have also the
other expense which is 1% of the sales. These projected monthly operating sales expense are
expected to increase by 5% per year. These increases in costs are due to expected increase in
production as well as expected increase in sales.
c. Projected Sale
The table shows the projected sale in three consecutive year. On first year the projected
sale is ₱ 571,200.00, on second year is ₱ 628,320.00 and in third year is ₱ 691,152.00. This is
based on the projection that the company will be able to sell 238 packs of dumplings every week
The table shows the Projected cost of goods sold for three years. In first year the number
of units sold is 11,424 and the cost of goods sold is ₱ 414,555.45. In second year, number of
units sold is 12,566 and the cost of goods sold is ₱ 455,651.61and in the third year the number of
42
units sold is 13,823 and the cost of goods sold is ₱ 500,857.38. This is based on the projection
that the company will be able to sell 238 packs of dumplings every week and the sale will
Less: Operating
Expenses
43
Supplies expense 690.00 724.50 760.73
The table above shows the MARX kitchen Co.’s projected income for three years. In year
1, the net income Is 137,970.55 year 2 is 93,473.09 and for year 3 is 148,159.56
Operating activities
Net income ₱ ₱ ₱
Investing activities
44
Payment to Purchase of Tools and utensils ₱ 6,530.00 ₱ 139.00
Financing Activities
Withdrawal ₱ 44,447.87
activities
This part provides information about the cash payments of the entity of the three
consecutive years.
Assets
Cash ₱155,041.7
45
0
utensils
Facility - 0 0
Accumulated 2,162.20
Depreciation
amount 928.80 0
5 4
Liabilities -
Equity
The table above shows the projected statement balance position of the total assets and
total liabilities and equity in the three years. Total assets and liabilities and equity from year 1 is
f. Return of investment
46
Return on investments for 3 Years
The table above shows the return on investment for 3 years. In one year the accumulated
profit is ₱ 137,970.55 and the beginning capital is ₱ 40,000.00 and return on investment is
345%, in year two the accumulated profit is ₱ ,93,473.09 and the beginning capital is ₱
197,970.55 and the ROI is 47% and in year three the accumulated profit is ₱ 148,159.56 and the
NOTES.
47