Professional Documents
Culture Documents
Proponents
Amarillo, Susan
Mamolo, Lizlie
Tabuyan, Zilfa
January 2020
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ACKNOWLEDGEMENT
First of all, we would like to express our deepest gratitude to our Professor
Jess Anthony Casagan for giving us opportunity to make this study as part of our
endless search for knowledge.
Great thanks to our parents for all the love and support in doing this study.
They made us successful by helping us in a big way for providing financial support,
accommodation, and especially the strength and inspiration in accomplishment of
everything we do.
We would also like to thank everyone who helped us even in a small way
particularly our friends and classmates contributing to the success of this project.
And above all, this study won’t be possible without the guidance and
inspiration given by our Almighty God.
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Table of Contents
TITLE PAGE
COVER PAGE I
ACKNOWLEDGEMENT II
TABLE OF CONTENTS III-VI
Executive Summary............................................................................................................... 5
Highlights............................................................................................................................ 5
Introduction......................................................................................................................... 5
Name of the firm................................................................................................................. 6
Location.............................................................................................................................. 6
Management Feasibility Summary......................................................................................6
Market Feasibility Summary................................................................................................7
Technical Feasibility Summary...........................................................................................7
Financial Feasibility............................................................................................................ 7
Social or Economic Desirability...........................................................................................7
The Company Logo............................................................................................................ 9
Types of Business Organization.......................................................................................10
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Chapter 1
Executive Summary
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Executive Summary
Highlights
Name of proposed Project : Barkadas’ Restaurant and Catering Services
Mamolo, Lizlie G.
Tabuyan, Zilfa
Introduction
Filipino loves eating, meeting and celebrating any important event in their
lives. These festivities also represent the Filipino family's relationship and unity.
Even before the conquest of different nationalities, the historical roots of the early
Filipinos had already represented culture and characteristics. Yet Filipinos'
expectations have changed over time through the years of innovation and
technology. The current generation was able to cope with the people in their
environment's quick phase lifestyle. And with this, convenience plays a major role in
customer satisfaction, apart from other key factors. With every service that will be
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delivered, convenience is already a must. This is the main reason why several
retailers, such as one-stop shops, fast food chains, catering services, are growing
steadily.
And as Filipinos celebrate with their family or friends at any significant event,
the quest for comfort, good planning, excellent service, quality food and stylish
presentation will be key factors in calling a successful event. Therefore, for good
reason, more and more people turn to professional caterers ' services for weddings,
private dinner parties and corporate events. To run a successful event or gathering,
it takes a lot of preparation and planning. You can save yourself from the boring
preparation of food with the help of a professional catering service and just enjoy the
time with your family and guests.
Location
The Location of our firm will be in Roxas Avenue Zone III Digos City, Davao
del Sur near in University of Mindanao Digos College. The business is located here
because it is near to our target market and competitors.
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based on the technical knowhow of the managers, therefore, this business is feasible
in this aspect.
The analyst must find out whether current technical resources can be
upgraded or added to in manner that fulfills the request under consideration. This is
where the expertise of system analyst is beneficial, since using their own experience
and their contact with vendors they will be able to answer the question of technical
feasibility.
Financial Feasibility
Each of us will have our contribution in the capital of the business. The
proponents will also make projected financial statements to somehow disclose
information on financial position, performance. A study on whether a project is viable
after taking into consideration its total costs and probable revenues. If the revenues
cover the costs of the project, then the project is visible.
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redound to their family, the local food industry and their communities. It will also
provide jobs to 20 personnel. In addition, it will provide the government and to the
people by paying the taxes to the business. For its five years of operation, a total of
in income taxes alone will be paid to the government in a span of five years. Lastly,
Barkada’s Kitchen & Catering Services will provide a friendly, comfortable
atmosphere where the customer can receive good and satisfying delicious meal,
services and entertainment at a reasonable price.
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The Company Logo
Our company logo was made as we all partners decide its design on how it
will looks like. We came up with the idea of this logo that it must be simple but yet
have the sense of elegance, easy to recognize and it is appealing to the people. We
choose “Black and White” because its colors can lead customers to focus attention
quickly and get people’s attention to it. Although the world of advertising began in
black and white, these colors are the most versatile colors of them all because they
go with every color out there.That proponent desired to gratify for our customers.
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Types of Business Organization
1) Ease of Organization;
2) To collaborate the wider pool of talents, judgments, evaluation and knowledge and
skill of the partners will be merge and to provide and creating brain storming for the
success of the business.
3) More capital available for the firm the ability to raise fund may be increase, both
because two or more partners may be able to contribute more fund and because
their borrowing capacity may be greater.
6) Pass through profits and taxation: because individual forms of partnership they
are tax just like sole proprietorship. Each includes his/her business income on
his/her personal tax return.
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Chapter 2
MANAGEMENT
ASPECT
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Management Feasibility
The Management Feasibility is the study that concerns the organizational set
up of the business, which includes the organizational chart and the qualifications of
the people involved and managed the business. It also determines the type of the
business ownership.
The term “Management” in this section refers to the scientific and procedural
contributions of human resources towards the accomplishment of the proposed
business endeavor. This section, therefore, determines the human resource
requirements of the project.
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Product Description
Barkadas’ Kitchen & Catering services comprise all the famous native dishes
of the Philippines supported by the custom, culture and the historical significance of
the country which the restaurant showcases. It aims to promote the Filipino native
delicacies and tourism by catering 50% of the foreign market and 50% of the local
market by selecting regional dishes which they are best known for, using the
abundant resources and the country’s reserve Barkadas’ Kitchen & Catering
services would not only satisfy hunger and cravings but it would tell the story of why
Philippines earned its reputation when it comes to hospitality, values, customs, and
history. Reserves wouldl be coming from different local markets within Metro Manila.
Barkadas’ Kitchen & Catering services will cater its serves at Manila where its target
market is found.
Mission Statement
Vision Statement
Objectives:
To optimized our customer’s satisfaction.
To accomplish consistency in the services offered.
To determine the marketing strategies to be applied in the business.
To assure that all of the operation process in our business is functioning well
to meet the demand of our customers.
Organizational Structure
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structure, the decisions making power is distributed and the departments and
division, at have different degrees of independence.
The Line
The Staff
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Organizational Chart
Partners
(9) Members
Manager
Head Cook
Kitchen Staff
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F. Manpower
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information
on procedures or
policies.
Skill in
communications
with public.
Kitchen Staff Kitchen Cleaning Male/Female 18 to 6,500.00/ A month
25 years old
Dish Washing At least high school
graduate
Food Preparation With pleasing
personality
Dining Staff Check with Male/Female 6,500.00/ A month
customers to
ensure that they
are enjoying their
meals and take
action to correct
any problems.
Escort customers At least a
to their tables. Vocational Diploma
/ Short Course
Certificate,
Bachelor's/College
Degree, any field.
Explain how At least 2 year(s) of
various menu items working experience
are prepared, in the related field
describing is required for this
ingredients and position.
cooking methods.
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Recruitment and Hiring Procedures
Selection of Applicants
Initial Interview
Final Interview
Orientation
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Recruitment and Hiring Procedures
4. Final Interview – the final job interview is the last step in the interview process
and the last interview you will have before finding out whether or not you will be
getting a job offer. Before, the final interview, you may have an initial interview and
one or more person interviews. You final job interview is your last chance o make a
strong impression on the employment before he chooses between you and, typically,
a small pool of other candidates for the job.
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BENEFITS
SSS -
PHILHEALTH
PAG-IBIG
13 Month pay
Maternity/ Paternity Leave
Sick Leave
Loyalty Award
REQUIREMENTS:
Partnership Agreement
Barangay Business Permit
BIR
Business Permit
Certificate of Occupancy
Community Tax Certificate
DTI
Mayor’s Permit
Fire Safety Inspection Certificate
Sanitary Permit
SEC (Articles of Partnership)
SSS Certification Clearance
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Compensation Scheme and Benefits
The salaries and wages are the based on a daily rate of the employees of the
company and on fixed rate for the General Manager, Event Manager, Supervisor,
Head Waiter, Head Chef and Purchasing Officer.
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Manager 8,000 1,375.00 360 6,265.00
Chapter 3
Marketing Aspects
Marketing Feasibility
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Marketing is the process of perceiving, understanding, stimulating, and satisfying the
customer needs, wants and expectations through the goods and services of specially
selected target market which is better than the competitors.
Marketing Philosophy
A marketing philosophy defines the mission of a company using the satisfaction and
benefits that using that company offers; it focuses on a two-way system of
communication with the customer, so that the marketing department understands the
customer needs more clearly.
Barkada’s Restaurant and Catering Services promotes healthy lifestyle, eating our
special gives a lot of benefits to a person’s body and attitude as well as to our
environment. We believe that customers can have great tasting cooked foods if the
right attention is paid to sourcing, recipes, and consistency. Barkada’s Restaurant
and Catering Services will launch a first location at Roxas Extension, Digos City. We
will have our different branches to build local brands to the coming years.
Projected Demand
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Students
Teachers
Residence
Other
Based on the data that we gathered in our projected demand we estimated that 40%
of the students and 30% of the teachers in University of Mindanao Digos College will
avail our product. And the other 10% are walk-in customers.
Market Segmentation
Barkadas’ Kitchen & Catering services intend to cater to a wide group of people. We
want everyone to feel welcome and relaxed in a cozy atmosphere with a wide and
varied menu. It is our goal to have "something for everyone" every day on our menu.
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Advertising and Promotion Materials
SIGN BOARD
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FLYERS
Front Back
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TARPAULIN
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WEB ADVERTISEMENT
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Technical Aspect
Our management will provide cleanliness for everything, especially to our drinks
for the satisfaction of customers.
Price Strategy
The starting price that the proponents will offer to the target market is cheaper
than the other competitor because of the availability of the raw needed for the
production. The enterprise follows certain calculations arrive at the suggested retail
price. The price will be based on the cost directly incurred in manufacturing the
product, cost of raw materials plus overhead cost.
In pricing management must determine the right basis price for the products.
It must then decide on strategies concerning discounts, consignment payment and
other price related variables.
Advertising Strategy
Sign board
Flyers
Tarpaulin
Web advertisement
Contingency Plan
Unexpected calamites and disaster that can affect the business like
earthquake. Our business has a built in fire exit for the safety of all people working
and also for our valuable customers in case of emergency. We also provide fire
extinguisher in every designated area of our establishment especially in our kitchen
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in order for our cook and staff to prevent fire in case there is one. In addition we also
ensure that our staff has a proper training on how to use it with the help of a seminar
given by the local government.
Waste Disposal
Our business has three (3) segregated bins used for the recycling materials, located
at the back of our kitchen, the other one for biodegradable and non-biodegradable
garbage for light materials that cannot be used and has to be disposed. The
Government trash truck will collect our garbage every Saturday. We are confident
that whenever there is a sanitary inspection in our business, we can guarantee them
that our place will be graded A for safety, cleanliness and orderliness.
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Product and materials
Serving Tray
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Cleaning Materials
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Dishwashing Gloves
Comfort Room
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Tissue Paper Plunger Toilet Brush
Office Supplies
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Wall clock Hard Copy Bond Paper Ink
Office Materials
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Single Sofa With Pillow Office Chair Office
Table
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Other equipment
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Other Equipment and Materials
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Hairnet Apron
Disposable Gloves
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Combo Meals @ 50
M1 M2
Rice &
Chicken Afritada W/ Drinks Rice & Pork Humba W/ Drinks
M3 M4
Rice
&Sinigang W/ Drinks Rice & Fried Fish Fillet W/ Drinks
M5 M6
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M7 M8
M9 M10
Rice
&TinolangIsda W/ Drinks Rice &Escabeche W/ Drinks
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Appetizer Salad
Sisig
Macaroni Salad
Lumpia Drinks
Melon Shake
Pineapple Juice
Lumpia Mussels
Dessert Bibingka
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Financial Aspect
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Social or Economic desirability Aspect
In terms of benefits to our employees, Barkadas’ Kitchen & Catering Services can
help them to improve their financial, social condition and most importantly their
personality development. By generating employment and income the project directly
benefits individual and families. Indirectly, the entire economy may be benefited.
More income in the hands of the people would mean greater demand or other goods;
this additional demand may in turn stimulate more production of other goods, thereby
generating further employment and income.
Tax Revenue
Barkadas’ Kitchen & Catering Services will help to promote sustainable economic
growth through the rationalization of the Philippine internal revenue tax system in
order to increase economic activity. The business should pay its taxes and duties to
the government as stipulated in the law by maintaining proper accounts and not
resorting to any dubious means of tax evasion. Aside from the taxes that our
company is required to pay, there are still other fees like registration, etc. The
revenue that could be generated in the form of taxes both by national and local
government can be used for the development of the country and as well as the
community. The business will also help in improving the level of the country’s dollar
reserves by promoting influx of tourists in the country.
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Supply of commodities
The supply of the raw materials will be purchased locally. It doesn’t require
importation, so the price of raw materials will be lessening compared to imported
products.
All the raw materials needed in the restaurant could be purchased locally; thereby
saving the country’s much needed foreign exchange. It will also eliminate the
possibility of smuggling, thus, affecting an increase in the country’s international
reserve. Machinery is also fabricated within the country, which means minimal
importation of machines, parts, and equipment. Because the company’s product
would entail low cost, its price would also be lower as compared to existing local
competitors as well as imported ones.
The new business shall be obliged to carry out its business assumption of social
responsibility by participating in civic actions and giving donations to the less
fortunate members of the society. Barkadas’ Kitchen & Catering Services will visit an
orphanage or any charitable institutions to organize an event like feeding program for
the children’s who’s in need. And as we enter in business, the company will assure
that there will be a right production process and proper waste disposal for clean and
safe environment.
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