Task Performance in Tourism and Hospitality Marketing

Balaw-Balaw Restaurant and Art Gallery

Submitted by:
Conde, Justine Ralph

Cabalfin, Mark

Denolo, Christian Allen

Domasian, Nieshai

Gaspar, Arnel Jr.

Kalaw, Rika

Ma, Dean Christian

Paghunasan, Marie Joy

Submitted to:
Mr. Franz Jaminit
Business name/ name of destination

Balaw-Balaw Restaurant and Art Gallery located at #11 Don Justo, Dona Justa Village, Angono,

Philippines

Background or history of the business / destination

Balaw-Balaw Restaurant and Art Gallery was established in October 30, 1982 by Mr. Perdigon N.

Vocalan and Mrs. Luzvimin L. Vocalan in Angono Rizal, the Art Capital of the Philippines. In 1980’s it

started as a painting studio and today, it is considered as one of the best local restaurants in Rizal. Its art

gallery features the many hundred paintings, sculptures and woodcarvings. It also features a separate

two-story art gallery with works by Perdigon Vocalan (the late owner) and other local artists, as well as

religious artifacts. The name of the restaurant Balaw-Balaw came from a famous dipping sauce from

Angono that is made of fermented rice, shrimps, and bamboo shoots. The restaurant has the

appearance of a gigantic nipa hut; the interior is spacious and surrounded by pleasant light, and it

combines in harmoniously with the surrounding traditional antiques and native artifacts, such as the

banga or clay-pot jar, which they filled with water for hand washing. They built the Balaw-Blaw

Restaurant to preserve and stimulate Filipino tradition and culture, which is highlighted with easel

paintings that portray Filipino folkways. The menu is extensive of authentic Filipino cuisines, cooked in

the traditional way and it offers authentic and popular exotic foods.

Products/Services

Balaw Balaw is also known for being featured in international food shows because of its exotic

dishes. Here, they serve out of the ordinary food such as nilasing na palaka (frog), sinabawang balut
(duck embryo), and adobong uok (beetle larva), among others. It doesn’t seem appetizing when guest

hear it for the first time but it will definitely change for their mind once they get to try it. The restaurant

also serves Filipino dishes made more flavorful. After 3 decades of serving both foreign and local guests

in their restaurant, they have already perfected the craft of being a go-to place for both Folk Art and

everything Filipino. Being one of the Filipino restaurants that have created an image for good food that

meets art, it’s definitely a place to visit in Rizal for a day of sumptuous meal and inspiring art culture.

 A few take-home goodies like their famous Balaw Balaw and papier mache masks.

 Kamaro – Field crickets cooked in garlic and spices. Crunchy in texture with an adobo-like flavor,

these are quite good and make great pulutan (bar chow), provided you can get past the initial

aversion to eating insects. Like all bugs, they’re high in protein and low in fat, so would make a

great, healthy, sustainable food source.

 Uok Adobo - Uok is a coconut beetle larva which can be found in coconut logs and choice of

adobo or steamed in tamarind fruit and tomatoes.

 Sinabawang Balut – fertilized duck eggs cooked like Bulalo.

 Nilasing na Palaka – frogs marinated in wine and deep fried.

 Minaluto - a boodle fight inspired meal mixed with different ingredients like fish, pork, clams,

salted egg, crabs, vegetables and 2 flavored rices.

 LA OYA - Soup dish from beef shanks or kenchi with vegetables atchuete extract “kanela” &

sugar to taste.

 ADOBONG ITIK SA GATA. Duck meat cooked as adobo in heavy coconut milk.
Existing marketing campaigns/strategies

 Social Media Marketing

Balaw-Balaw has an official Facebook account (https://www.facebook.com/BalawBalaw/). Through

posting a video and pictures they promoting their products, because Facebook uses channel for

delivering its services. Facebook has different platforms meant for a different segment of customers and

which can be useful for entirely different purposes . Also, Balaw-Balaw uses paid advertisement that

targeted to users based on their location, demographic, and profile information. Users can see the ads in

the sidebar on Facebook or in their newsfeed.

 Conversational Marketing

The company enables users to interact with its target audience on a one-to-one level and it has an

automated personal conversation in their Facebook messenger when guest wants to inquire and it is

using a more personalized approach and customized conversations like ‘what kind of food do you

serve?’ and ‘Can I see menu?’ then it will reply automatic.

 Content Marketing

Balaw-Balaw has an official website and guest/visitors can go from their official website

(https://balawbalawresto.webs.com/?fbclid=IwAR22PdlGISshJA6kMnA4dYxcjoFEwBj-

gxjJ7ip9t18b6RjYf9KtjVI9KJw) to see what services and menu they offered. From google, if guest search

Balaw-Balaw restaurant there was a lot of websites will pop up they can access that traveler from other

places visiting the restaurant is making a blog about Balaw-Balaw. The reviews and feedbacks that

travelers promoting the restaurant how great their Filipino dishes they had tried and the ambiance of

the place, and also paintings and Arti crafts that people would love and appreciate it.
  Video Marketing

Small time vlogger and travelers promoting the restaurant through analyzing and creating a video and

upload it on YouTube what menu and services Balaw-Balaw offering can be found. They also showing

the variety of dishes such an exotic food. Once their subscribers watched it, Balaw-Balaw restaurant has

a possibility to have many guests to try their foods.

Profile of direct and indirect competitors

Direct Competitors

 Scrapyard café and Restaurant

Scrapyard Cafe & Restaurant locally known as Scrapyard serves breakfast, lunch and dinner seven days a

week. Menu offerings range from Filipino favorites such as silog (meals with fried rice and fried egg)

and minalot (meals served in a banana leaf with hardboiled egg, a veggie side, and a dessert) to local

delicacies like fried itik, goto, lumpia, halo-halo, kakanin.

 Bahay Kawayan

Bahay Kawayan Restaurant is located along Manila East Road Near NCBA and Puregold Taytay. They

offer native Filipino dishes served daily like Sinigang sa Miso, Cripy Pata, Adobong Pusit, Kare-kare, and

many more.

 Tahanan Bistro

Tahanan Bistro is a fine dining restaurant located at Lores Farm Subdivision, Brgy. San Roque, Antipolo

City. The 17-year-old structure is originally the ancestral home of Benji Reyes, a pivotal Filipino sculptor,
but then it was turned into a casual fine dining restaurant by his daughter Keesha Reyes and her partner

Kevin Tuason. They also served Filipino Dishes like pininyahang manok, rellenong posit and etc.

Indirect competitors

 Music Wizard Café

Music Wizard Café is the café partner of the Angono School of Music and it is located at Fuentes Bldg, 28

G Manila E Rd, Angono, Rizal. The products and foods they offered are pasta, pastries, frappes, milk

tea or milkshakes, this cafe is a decent choice for you. Both the music school and the cafe served as a

second home for many, including for small family.

 Wings on the go

It is located at 0105 M. L. Quezon Ave, Angono, 1930 Rizal and operates is Chicken Wings Restaurant.

Meat lovers would surely have a field day with their burgers. All of them features grilled, pure beef

quarter pounder patties. The sides and salads are also served in hefty portions. Meanwhile, their famous

Buffalo Wings are freshly-made and are juicy and tasty.

Profile of existing and prospective customers

The existing and prospective customers of Balaw-Balaw Restaurant and Art Gallery are the following:

 Married couple

 Teenagers

 Senior citizen

 Vlogger
Proposed Marketing Campaign /Strategy

 Referral marketing campaign

The success of referral marketing programs can be attributed to the fact that people trust their

friends and family for product recommendations much more than companies. 9 out 10 customers trust

recommendations from their peers, and 83% of people say if a friend or family member recommends

something to them, they're more likely to buy it. Providing coupons and discounts for your restaurant is

always a surefire way to bring customers running. Offer a free dish to your new email newsletter

subscribers and guests.