Group Members:

Adrian Jervie Reyes

Adrian R. Villanueva
Andrea Alejandrino
Reya Bell Jimenez
Eloisa Bamba
Denver Felices
Ralph Guadalupe
OVERVIEW OF THE COMPANY

The Ranch is a 2,200 square meter shipping container style food park located in Marilao, Bulacan. With
an estimated capacity of over 450 persons, The Ranch aims to give a unique food experience to Bulacan
community. This food park is also family oriented, with specially designated sections for families, while
drinking and late-night customers have their own areas. The ranch also features a play area for children
and KTV rooms that double as small function rooms (price starts at P300). During weekends, live bands
perform at the food park to bring good vibes to its customers.

ANALYSIS

1.What are the strengths of the company when it comes to hospitality enterprise?

 The popularity of Food parks started to pop out everywhere.but who would believe that
the trend has reached a place beyond the metro -- Bulacan? Yes, just this August
2017, The Ranch Food Park opened its doors to food enthusiasts, or more commonly
known as foodies. Bulaqueños and even those from other cities are thrilled to try out
something new.
2.What are the weaknesses of the company when it comes to hospitality enterprise?

 Since the Food Parks are very popular around the place of Bulacan, Food Parks are built in many
other locations like the Zapro Bistro – Balagtas, Bulacan and Tipanan Food Park – Bocaue, Bulakan.
Creating a large competency in The Ranch Food Park.

3. What Issues/challenges have been in the hospitality enterprise?

 Besides of the product’s price we’re so expensive, customers are being tired of the tastes of food
that The Ranch are offering.
 In being constant of the stall’s placed into the The Ranch Food Park are often verified the same. The
Ranch’s food offered only contains meal which is meat, and there is only one Food stall that offers
dessert.
 As you can tell or see, the Products offered to the customers are heavy in the stomach, the tendency
is customers get their stomach full easily.
4. What current opportunities are present to the company’s enterprise?

 By reason of acquiring as much as stalls present unto the The Ranch Food Park the Company could
provide available jobs to the employees.
 As well as the The Ranch Food Park bestow their selection of products to the general public, the
customers will continue on encouraging their products per stall.
The Blue Ocean Strategy