Effectiveness Of Marketing Strategies To The Customers Of Marand

Resort And Spa, Bauang La Union

A Research Presented to the

Christ the King College, San Fernando La Union Inc.,

City of San Fernando La Union

In Partial Fulfillment of the

Requirements for the Subjects

Research in Daily Life 2 and Capstone Research Project

(Quantitative Research)

By:

Raki Noreen T. Domingo Alyssa S. Peralta

Marry Anne M. Edurise Krizhayne M. Pimentel
Tricia Mhae D. Godoy Ma. Levelyn Jane T. Tatunay
Glenn Ford B. Lapuz Ronald Allen A. Torio
Elijah Alexi M. Napeñas Justine Claire M. Yuson

April 16, 2018

 ABSTRACT

The Marand Resort and Spa is a 3 star hotel and resort on

which marketing strategies are strictly implemented and well

followed by their trusted staffs. These marketing strategies were

made to make their business work effectively and attain their

goals which includes tossing a profit and staying afloat.

This study is about the Effectiveness of the Marketing

Strategies of Marand Resort, Bauang, La Union is aimed at

providing vital information in assessing the strengths and

weaknesses of their marketing strategy, thus, serve as reference

to the students who will be pursuing business courses. It will

guide in the preparation of an effective marketing strategy that

may be required as a project or which they could apply and use on

their future business endeavor. Likewise, this study could guide

in the formulation and implementation of a good marketing

strategy. This also provides the strategist with focus and

direction in identifying the best opportunities worth pursuing as

well as the threats to be avoided.

Researchers queried 20 respondents who are floating

customer/guests inside the Marand Resort and Spa. The primary

data gathering method used was purposive sampling, it is selected

based on characteristics of a population and the objective of the

study. Purposive sampling is also known as judgmental, selective,

ii
or subjective sampling. There were (population) respondents who

answered the survey questionnaires.

The hypothesis is proved according to the result of the

study and gathered by the researchers they concluded that the

marketing strategy can captivate the clients to the business

depending on how they will perform. The present study aims to

examine how accurate and effective the marketing strategies are

to Marand Resort and Spa.

iii
 TABLE OF CONTENTS

Title Page…………………………………………………………………………………………………………………………………….i

Abstract…………………………………………………………………………………………………………………………………………ii

Table of Contents…………………………………………………………………………………………………………………iv

Acknowledgement………………………………………………………………………………………………………………………vi

Dedication………………………………………………………………………………………………………………………………viii

CHAPTER

I. INTRODUCTION

Background of the Study………………………………………………………………………………………1

Statement of the Problem……………………………………………………………………………………2

Hypothesis…………………………………………………………………………………………………………………………3

Ho: Null Hypothesis…………………………………………………………………………………………3

Ha: Alternative Hypothesis………………………………………………………………………3

Significance of the Study…………………………………………………………………………………3

Scope and Delimination…………………………………………………………………………………………5

Definition of Terms…………………………………………………………………………………………………5

II. METHODOLOGY

Research Design……………………………………………………………………………………………………………7

Research Paradigm………………………………………………………………………………………………………8

Tools for Data Analysis………………………………………………………………………………………8

Locale and Population……………………………………………………………………………………………9

Ethical Considerations…………………………………………………………………………………………10

III. RESULT AND DISCUSSION

iv
 Graphical Illustrations………………………………………………………………………………………11

Implementing the Market Strategies…………………….…………………………………17

The Effectiveness of Marketing Strategies………………………………………19

IV. SUMMARY, CONCLUSION AND RECOMMENDATIONS

Summary…………………………………………………………………………………………………………………………………22

Conclusion…………………………………………………………………………………………………………………………23

Recommendations……………………………………………………………………………………………………………23

BIBLIOGRAPHY

CURRICULUM VITAE

v
 ACKNOWLEDGEMENT

This study is made possible through the help and support of

parents, teachers, family, friends and all of the people that

guides the researcherS to conduct this study. The researcherS

would like to acknowledge the following contributors:

First and foremost, We thank God for His guidance,

protection and wisdom as we finish this study and for His showers

of blessings throughout our research work.

Second, we would like to express our deep and sincere

gratitude to our research teachers Ms. Precious Aurelio and Mrs.

Liza Hidalgo for the unconditional support and for guiding the

researchers to complete this study. Their dynamism, vision,

sincerity and motivation have deeply inspired us.

Third, the researchers would like to thank our parents,

family, and friends, who provided advice, understanding and

financial support. For their love, prayers, caring and sacrifices

for educating and preparing us for our future.

The researchers give thanks especially to Mrs. Lovely

Tumbaga, the marketing manager of Marand Resort and Spa and her

assistant who accommodate the researchers in conducting their

survey questionnaires inside the resort.

Lastly, the researchers would also like to extend their

sincere thanks to the management, staffs and customers who were

vi
the respondents of their study for cooperating and sharing their

experiences and knowledge. We thank all the respondents who took

the initiative and time to answers the survey questions. Without

them, this study would not be possible.

- The Researchers

vii
 DEDICATION

We humbly dedicate this research study to show the different

strategies of Marand Resort and Spa. 

The researchers aim to create a research that is aimed at

providing vital information in assessing the strengths and

weaknesses of their marketing strategy, thus, serve as reference

to the students who will be pursuing business courses. It will

guide in the preparation of an effective marketing strategy that

may be required as a project or which they could apply and use on

their future business endeavor. Likewise, this study could guide

in the formulation and implementation of a good marketing

strategy.

We finally dedicate this research study to our family for

their untiring support and assistance that have made possible the

fruition of our efforts. To our friends and classmates for their

cooperation while conducting this study.

To our teachers and instructors who have guided us step by

step towards the accomplishment of this research, all of these

are also for you.

And most of all to our great creator, our Almighty God, the

author of knowledge and wisdom who made this possible.

viii