APPROVAL SHEET

In partial fulfillment of the requirements for the subject

Investigation, Inquiries, and Immersion, this research entitled

ANALYSIS OF CONVENIENCE STORES' MARKETING

STRATEGIES TO THE SALES DURING PANDEMIC that has been

prepared and submitted by CORRELATIONAL , who are hereby

recommended for the corresponding Oral Examination.

June 27, 2023 MARISSA H. TORRES, MAT

Date Research Adviser

Approved in partial fulfillment of the requirements for Senior

High School Secondary Level, 3Is- Inquiries, Investigation and

Immersion by the Oral Examination Committee.

NEREO S. SALIVA, Ph.D.

Chairman

JONATHAN C. PILLA, MPA MAYLYN T. BARRA, LPT

Critic/Member Member

Accepted in partial fulfilment of the requirements for Senior

High School Secondary Level, 3Is- Inquiries, Investigation and

Immersion.

ALLAN V. TUIBEO
MT II/ Senior High School Coordinator

i
 ACKNOWLEDGMENT

The researcher would like to thank their adviser, Ms. Marissa H.

Torres for her kind and encouraging motivation to complete the research with

her guidance, patience, sharing her knowledge and providing the researcher

with an excellent atmosphere for doing this research.

To their critic, Mr. Jonathan C. Pilla, for his outpouring support,

valuable time and guidance, assistance in all the inquiries, motivation,

comments and suggestions to improve the researchers’ work;

To Dr. Nereo S. Saliva, for being the Chairman of the panel and for

giving them professional comments and suggestions to further improve this

study;

To Ms. Maylyn T. Barra, for being the member of the panel and for

giving her professional comments and suggestions to further improve this

study.

Th

e Researchers
 DEDICATION

This study is dedicated for the researchers parents who did not give up

and gave their utmost support morally, spiritually, emotionally, and financially.

To our family, classmates, and friends who wholeheartedly shared their

pieces of advice and encouragement for this study to happen. To our dear

teachers who gave us the opportunity to test our skills and helped us making

this study possible.

And lastly, to our Almighty God who gave us the strength, wisdom,

knowledge, protection, and guidance through out our study.

This study is hearty dedicated to them, they are all blessings in nature.

Th

e Researchers
 ABSTRACT

This study aimed to identify and analyze the marketing strategies or

business strategies of the convenience stores during pandemic and if it is

effective that leads to sales increasing.

This study sought answer to the following questions:

1. What are the convenience stores business strategies?

2. What are the business strategies implemented by selected

convenience stores during pandemic? In terms of different variables:

2.1. Sales Strategies

2.2. Supply of the convenience store affect the sales.

3. Did the marketing strategies help increasing the sales?

There were two methods that the researchers used in this study, the

first methods was descriptive, it was used to the researcher questionnaires

and surveys for data gathering. The sources of data of this study were 20

convenience stores that already existing during pandemic.

The second method used in this study was correlational, it was used to

identify the relationship of the marketing strategies to the sales if it was

effective and saw increase during pandemic. The statistical tool that used

were weighted mean, and percentage frequency.

The salient findings of the study based on the questions raised are the

following:

1. Most of the respondents sales of the selected convenience stores are Bad

with percentage frequency of 50%, half of the respondents.

2. The total of respondents are 20 convenience stores, and 18 out of 20

answered sales and promotion, that led to conclusion that one of the effective

I
marketing strategy of the selected convenience stores used is sales /

promotion with 3.35 weighted mean and effective verbal interpretation.

3. The selected convenience stores saw decrease to their sales during

pandemic, even with marketing strategy they used.

4. There is a significant difference with the used marketing strategy of the

selected convenience stores and to its sales.

Comment

1. The respondents commented that the given questions from our materials

are frequently asked and needs for improvement.

Recommendation

1. The convenience store needs improvement to their online presence in the

event that the pandemic will rise again.

2. The convenience stores can do alternatives than sticking to sales /

promotion. Like adapting to the trends.

3. Adapting trends is advisable, but it can be improve by staying updated to

consumer preferences, and technological advancement.

4. The convenience stores can pair E-commerce and deliveries and invest in

online platform to establish better usability in delivery system.

I
 TABLE OF CONTENTS

Page

TITLE PAGE ……………………………………………………………… i

APPROVAL SHEET………………………………………………………. ii

ACKNOWLEDGMENT……………………………………..…………….. iii

DEDICATION………………………………………………………………. v

ABSTRACT…………………………………………………………………. vi

TABLE OF CONTENTS………………………………………………….. xii

LIST OF TABLES AND FIGURES……………………….…………… xv

CHAPTER

I INTRODUCTION

Background of the Study…………………………………. 1

Statement of the Problem………………………………… 3

Significance of the Study…………………………………. 4

Scope and Delimitations of the Study………………….. 5

II CONCEPTUAL FRAMEWORK

Review of Related Literature and Studies……………... 6

Conceptual Model of the Study………………………….. 9

Research Hypothesis……………………………………… 10

Definition of Terms Used in the Study…………………. 10

III RESEARCH DESIGN

Method of Research Used……………………………….. 11

Sources of Data………………………………………….… 11

Data Gathering Instruments……………………............. 12

Data Gathering Procedure……………………………….. 12

Ii
 Statistical Treatment of Data…………………………….. 13

IV PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Ungrouped Frequency Distribution for the Sales

of Convenience Stores During Pandemic …………….. 14

Table for the Weighted Mean of the Convenience Stores

Business Strategies Implemented During Pandemic ...
15

Ungrouped Frequency Distribution Table on How the

Business Strategies Help Increasing The Sale ……… 16

V SUMMARY OF CONCLUSIONS AND RECOMMENDATIONS

Summary……………………………………………………. 17

Conclusions……………………………………………....... 19

Recommendations…………………………………………. 21

BIBLIOGRAPHY…………………………………………………………… 23

APPENDICES……………………………………………………………… 24

CURRICULUM VITAE…………………………………………………….. 25
 LIST OF TABLES

Table Page

1 Convenience Store Respondent .…………………… 12

2 Weighted Mean Range and Verbal Equivalent ….. 13

3 Ungrouped Frequency Distribution for the Sales of

Convenience Stores During Pandemic ……………. 14

4 Table for the Weighted Mean of the Convenience

Stores Business Strategies Implemented
During Pandemic ……………………………………… 15

5 Ungrouped Frequency Distribution Table

on How the Business Strategies
Help Increasing The Sale …………………………….. 16

LIST OF FIGURES

Figure Page

1 Conceptual Framework Of The Study

Input, Process, Output ……………………… 9