COR JESU COLLEGE, INC.

College of Special Programs

Sacred Heart Avenue, Digos City,
Philippines Province of Davao del Sur
Philippines

SURVEY QUESTIONNAIRE

Marketing Strategy and Entrepreneurial Skills of Online Retailers

TO THE RESPONDENTS: The statements of this form are possessively formulated to

determine the level of marketing strategy and entrepreneurial skills of online retailers. No
individual data will be reported, thus full confidentiality is assured. Thank you.

Part I. Socio-Demographic Profile

Instructions: Please fill the data with your answers with honesty. Kindly put a check in
the parenthesis that represents your answers. Thank you.

Name of Respondent (Optional):

Sex Age Civil Status

[ ] Male [ ] 18 years old and below [ ] Single

[ ] Female [ ] 19 -24 years old [ ] Married

[ ] LGBTQIA+
[ ] 25-30 years old [ ] Widow
[ ] 31-36 years old
[ ] Widower
 Part II. Marketing Strategy of Online Retailers

Direction: Please indicate the extent of your answers by putting a check on your choice from 1 to 5.
Corresponding to each item below are the five (5) rating scales with the following qualitative Table 1.
Marketing Strategy of Online Retailers
Weight Interval Range Descriptive Range Descriptive Interpretation

The respondent strongly favors

5 4.51-5.0 Strongly Agree (SA) to the statement in all cases.

4 3.51-4.50 Agree (A) The respondent favors to the

statement in majority of
the cases.

Neither Disagree or Agree

3 2.51-3.50 (NDA) The respondent is undecided or
unsure.

The respondent is not in favor to

2 1.51-2.50 Disagree (D) the statement in few cases

The respondent is not totally in

1 1.00-1.50. Very Dissatisfied (VD) favor of the statement.
1. EXPERTISE (SA) (A) (NDA) (D) (VD)
5 4 3 2 1
1.1 The applied and existing marketing
strategy has helped me and my
business to achieve the business’
goals.
1.2 My expertise and knowledge about
running this business has brought
business to penetrate to my target
market successfully.
1.3 I am able to create strategies and
different channels for the business
for promotional/ advertising
purposes in social media platforms
(e.g. facebook and instagram).
2. COMPETITION
2.1The rising numbers of competitors
has led me to create new and
modified marketing strategies.
2.2 The business gets feedback about
being satisfied on the good
quality of goods and customer
service they get.
2.3 I was being mentally
challenged in maintaining good
customer relationship and
maintaining good image.
3. EFFECTIVENESS
3.1 My marketing strategy has effectively
attracted and satisfied customers.
3.2 I am able to carry out production
accordingly to avoid
inconveniences and have backup
plans in some cases.
3.3 The feedbacks have guided us to
monitor our services and image to
the customers.

THANK YOU SO MUCH FOR YOUR COOPERATION! 

Part III. Entrepreneurial Skills of Online Retailers

Direction: Please indicate the extent of your answers by putting a check on

your choice from 1 to 5. Corresponding to each item below are the five (5) rating

scales with the following qualitative equivalents.

Weight Interval Range Descriptive Range Descriptive Interpretation

The online retailers’

entrepreneurial skills
5 4.51-5.0 Very Good (VG) is excellent. .

The online retailers’

entrepreneurial skills is above
4 3.51-4.50 Good (G) average.

The online retailers’

3 2.51-3.50 Fair (F) entrepreneurial skills is average.

The online retailers’

entrepreneurial skills
2 1.51-2.50 Poor (P) is below average.

The online retailers’

1 1.00-1.50 Very Poor (VP) entrepreneurial skills is very poor.
1. GOOD AND EFFECTIVE (VG) (G) (F) (P) (VP)
COMMUNICATION SKILLS 5 4 3 2 1
1.1 The customers getting information
about the products they purchase
from the retailing store (e.g. issues
about the product, product
knowledge, inquiries, and
complains).
1.2 Establishing good communication
with the customers.

1.3 Informing customers of the changes

made by the online retailing stores
(e.g. in terms of prices, promos,
sales, and of online retailing stores’
time availability).
2. REAL-TIME CUSTOMER
SERVICE
2.1 The transactions made between
the customers and the business
that make use of technology.
2.2 Prompt response to the customers
if there are inconveniences such
as delays, out of stock products,
and terms of return and exchange
policy.
2.3 Retaining loyal customers from
buying due to real-time customer
service offered by the business.
3. GOOD FINANCIAL SKILLS

3.1 Addressing the financial problem of

the business right away.

3.2 The business having separate

account from my personal account.
 3.3The business has undergone
borrowing money or debts to run
continuously.

THANK YOU SO MUCH FOR YOUR COOPERATION! 

MARKETING STRATEGY AND ENTREPRENEURIAL SKILLS OF

ONLINE RETAILERS
 A thesis

Presented to

The College of Special Programs

Cor Jesu College, Inc.

Digos City

In Partial Fulfillment

Of the Requirements for Degree of

Bachelor of Science in Business Administration

Major in Marketing Management

By

ARIANE DELA CRUZ

RANNIE ROSE A. GECERA

GEEMAR NACION

JULIA B. TEOGANGCO

KENTH JAY TURA