Pre - Oral Defense of Group 3

Pre - Oral Defense
Of
Group 3
Pre - Oral Defense
Of
Group 3
Group 3
Princess Nicole Abella

Angela Laurio
Adalline Jade Relingo
Mary Grace Bulabos Gio Vincent Jimenez
Elmerjhon Cabellita
Maria Hazelyn Fuentes
Angel Joy Ojales
Pre - Oral Defense
Business Owners Marketing Strategy in

Promoting Business during the Pandemic
Abella, Princess Nicole
Bulabos, Mary Grace S.
Cabellita, Elmerjhon
Fuentes, Maria Hazelyn
Jimenez, Gio Vincent
Laurio, Angela, C.
Ojales, Angel Joy
Relingo, Adalline Jade E.
Academics. And beyond. Grade 12 – Warren Buffett Basic Education Department

Pre - Oral Defense
Conceptual Framework
Business Owners Marketing Strategy during the Pandemic
Product Strategy Promotion Strategy
Price Strategy Place Strategy
Promoting Business
Academics. And beyond. Basic Education Department

Pre - Oral Defense
Research Instruments
 The researchers used a survey as a method of collecting data from the
respondents. The survey involved the administration of a questionnaire that
sought to obtain and collect data from the business owners that are using
marketing strategies to promote their business during the pandemic.

Pre - Oral Defense
Part I. Profile of the Respondents
1.) Name: _______________
2.) Age: __________
3.) Gender: __________
Part II. Survey Questionnaires
Q1.) Below are the number of statements other business owners have made about the markets in which they operate.
Thinking about the main market or industry in which you operate, how far do the following describe that market? Please
put a check from the scale below closest to your views.

Pre - Oral Defense
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
1.) Customers are
increasingly
demanding better
quality and
reliability
in the products and
services they buy.
2.) New products
and services are
coming to market
more quickly than
in the past.

Pre - Oral Defense
Disagree
3.) The Internet and
E - Commerce is
having a significant
impact on business
practices.
4.) Customer
wants, needs, and
expectations are
changing rapidly.

Pre - Oral Defense
Disagree
5.) We operate in a
market where all
customers want
essentially the
same thing.
6.) Competition for
sales is intense.
7.) Competition is
well established
and entrenched.

Pre - Oral Defense
Q2.) Which of the following best describes the main market or industry in which you operate? Please put a check.
Our market is newly Our market is Our market is mature, Our market is now
emerging. established but showing little signs of declining.
growing. change.

Pre - Oral Defense
Q3.) Which of the following best describes your business’s approach to doing business in your main market?
Although you may identify with several of the statements below, please check only the ONE you think BEST
summarizes your overall approach.
Use advertising and Identify the Use our assets and Provide the goods and
selling to help sell our requirements of resources to services society in
products and customers and ensure maximize short term general needs, rather
services. our products and profit or other than simply satisfying
services meet them. financial measures. individual customers.

Pre - Oral Defense
Q4.) Below are the number of statements other business owners have made about marketing and sales issues. How well
do you think each statement relates to your business? Please put a check from the scale below that best represents your
opinion.
Statements (5) To a great (4) To a (3) To a (2) To a (1) Not at all

extent considerable moderate small extent
extent extent
1.) Our
commitment to
serving customer
needs is closely
monitored.

Pre - Oral Defense
Disagree
2.) Our objectives
and strategies are
driven by the
creation of
customer
satisfaction.
3.) Competitive
strategies are
based on
understanding
customer needs.

Pre - Oral Defense
Disagree
4.) Business
functions
are integrated to
serve market
needs.
5.) Business
strategies are
driven by
increasing value
for customers.

Pre - Oral Defense
Q5.) Below are some other statements managers have made about their business approach. How far do the following
statements describe your business’s approach in your main market? Please put a check from the scale below closest to
your views.
Disagree
1.) We are
prepared to
sacrifice short
term profitability to
gain market
share.

Pre - Oral Defense
Disagree
2.) Our main focus
has been on
expanding the total
market for our
products and
services.
3.) Our main
strategic priority
over the last few
years has been to
survive.

Pre - Oral Defense
Disagree
4.) Our main focus
has been on cost
reduction and
efficiency gains.

Pre - Oral Defense
Q6.) Thinking now about your marketing strategy in your main market. Please indicate how far you agree with each of the
following statements using the scale. Please put a check from the scale below closest to your views.
Disagree
1.) Our objectives
are to defend our
current market
position.
2.) Our objectives
are to gain steady
sales growth.

Pre - Oral Defense
Disagree
3.) Our objectives
are to achieve
aggressive sales
growth to dominate
our market.
4.) We seek to
attack the whole
market.
5.) We target
selected market
segments within
the total market.

Pre - Oral Defense
Disagree
6.) We seek to
serve selected
individual
customers within
the total market.
7.) We seek to
differentiate our
products and
services from
competitors in the
market.

Pre - Oral Defense
Disagree
8.) We aim to be
the lowest cost
producer in our
industry.

Pre - Oral Defense
Q7.) Thinking now about how you go about your marketing, how far would you agree with the following statements?
Please put a check from the scale below closest to your views.
Disagree
1.) We make
extensive use of
market research.
2.) Our market
research is
focused on
understanding
customer needs
and requirements.

Pre - Oral Defense
Disagree
3.) We generally try
to standardize our
offerings so they
can sell across
several markets.
4.) We customize
our products and
services so that
they meet the
requirements of
individual
customers.

Pre - Oral Defense
Disagree
5.) We are
investing in
creating strong
well-known brands
in the minds of
customers.
6.) We actively
develop new
products and
services to lead the
market.

Pre - Oral Defense
Disagree
7.) We place great
emphasis on
building long term
relationships with
key customers.
8.) We regularly
monitor and
analyze the level of
customer
satisfaction
achieved.

Pre - Oral Defense
Disagree
9.) We regularly
communicate
internally about our
objectives and
strategies.
10.) We set prices
on the basis of
costs of producing
plus a fixed margin
for profit.

Pre - Oral Defense
Disagree
11.) We set prices
based on what the
market is prepared
to pay.
12.) We distribute
our products
directly to our
customers.

Pre - Oral Defense
Disagree
13.) We use
wholesalers and/or
retailers to
distribute our
products.
14.) We make
extensive use of
media advertising.

Pre - Oral Defense
Disagree
15.) We make
extensive use of
the Internet for
promoting our
products and
services.
16.) The main
source of
promotion we use
is our sales force.

Pre - Oral Defense
Disagree
17.) We place great
emphasis on
building long term
relationships with
key suppliers.
18.) We place great
emphasis on building
long term
relationships with
other organizations
and institutions
influencing buyers’
purchasing
decisions.

Pre - Oral Defense
Research Design
 This study applied Quantitative Research Design.
 The type of Quantitative Research Design that researchers used is
Descriptive Research.

Pre - Oral Defense
Respondents of the Study

 The respondents of the study have a total number of ten (10) business
owners, more specifically students, ages 15 to 25, who have a small
business such as foods, drinks, clothing, etc in Las Piñas City.

Pre - Oral Defense
Locale of the Study

 The researchers conducted their study in Las Piñas City.

Pre - Oral Defense
Thank you!
Researchers:
Abella, Princess Nicole
Bulabos, Mary Grace S.
Cabellita, Elmerjhon
Fuentes, Maria Hazelyn
Jimenez, Gio Vincent
Laurio, Angela, C.
Ojales, Angel Joy
Relingo, Adalline Jade E.

Pre - Oral Defense of Group 3

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Pre - Oral Defense of Group 3

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Pre - Oral Defense

Princess Nicole Abella

Adalline Jade Relingo

Mary Grace Bulabos Gio Vincent Jimenez

Business Owners Marketing Strategy in

Academics. And beyond. Grade 12 – Warren Buffett Basic Education Department

Product Strategy Promotion Strategy

Price Strategy Place Strategy

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Part I. Profile of the Respondents

1.) Name: _______________

2.) Age: __________

3.) Gender: __________

Part II. Survey Questionnaires

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Statements (5) To a great (4) To a (3) To a (2) To a (1) Not at all

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Academics. And beyond. Basic Education Department

Respondents of the Study

Academics. And beyond. Basic Education Department

Locale of the Study

Academics. And beyond. Basic Education Department

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