Direct Selling of

Water Purifier
Group Members
Abhishek Ella C10

Tejash Mayekar C29

Abhishek Kobal C23

Sumit Samge C48

Omkar Patil C39

Chandan Kadam C18

 List Of Content

Direct Selling
Types of Direct Selling
Target market for Direct selling
Selling Process of water Purifier
Benefits of Direct selling
Current Distribution channel of Aqua Guard
Conclusion
 What is Direct Selling....?
Direct selling is a retail channel used by top
global brands and smaller, entrepreneurial
companies to market products and services to
consumers. Companies market all types of goods
and services, including jewelry, cookware,
nutritional's, cosmetics, housewares, energy and
insurance, and much more.

The direct selling channel differs from broader

retail in an important way. It isn’t only about
getting great products and services into
consumers’ hands. It’s also an avenue where
entrepreneurial-minded Americans can work
 Types of Direct Selling
Single Level Direct Sales
01 Single-level direct sales are typically
performed one-on-one through door-to-door
or in-person presentations, online meetings,
or catalogs.
Host or Party Plan Sales
02 Host or party-plan sales are made in a group
setting, usually involving the distributor or
representative doing a presentation in their
home or a potential customer's home.
Network or Multi Level Marketing
03 It associates the methods used in both single-
level and party-plan sales since the income is
earned through commissions on the rep’s sales
as well as on the sales made by the partners
 Target Market For Direct Selling

Health-Conscious
Households Rural Communities
Individuals

Commercial
Disaster-prone Areas
Establishments
 Direct Selling Process of Water
Purifier
Lead Generation Assessment Closing the Sale Customer service

Contact Presentation Installation

 Direct Selling Process of Water
Purifier

1 Lead Generation

Finding potential Customer who are

intereted in purchasing water purifier.

2 Contact

Making initial contact with customer

 Direct Selling Process of Water
Purifier
Demonstration
3 Assessment
No
Assessing the customer's water quality 19%
and discussing their needs and concerns
regarding their water supply.

4 Presentation
Showcasing the features and benefits of
the water purifier, including yes
demonstration of its filtration process 81%
and performance.
 Direct Selling Process of Water
Purifier
6 Installation
5 Closing the sale
Negotiating the sale with the customer, Installing the water purifier at the
addressing any objections, and finalizing customer's location, and providing any
the sale. necessary training or support.

7 Customer Service
Providing after-sales support, including
regular maintenance and servicing, to
ensure the water purifier continues to
function optimally.
 Benefits of Direct Selling
Increase
in
income

Benefits Schedul
Price of e
and cost
control Direct flexibilit
Selling y

Custome
r
relations
hip
 Current Distribution channels
of Aquaguard

Eureka Forbes factory

manufacture
Manufacturer
Trucks/Railways

Ware House Company

Local Portal/Website
Franchise
Customer

Consumer
 It is seen from the market survey and consumer
Conclusion
behavior analysis that Aqua guard has the
potential to execute its objective and can offer
new products and expand its brand to the niche
market in any corner of the world.
 Direct selling is growing in international market
place.
 It is called direct because it works without any
intermediaries.
 It allows to reduce advertising cost, yet it is
more time consuming.
 I Found in direct selling companies an
education system designed to draw out rich
person in you
—Robert Kiyosaki
Thank-You