Profile and Marketing Strategies of

Online Sellers in General Santos City

 Background of the Study
• What is the problematic situation or
difficulty being experienced?
• Has the problem affect the population
worldwide, nationwide and locally? Who,
and how many affected?
• What is being done to solve the problem
and why does it remain to be a problem?
• Proposed solution
 Statement of the Problem
1. What is the profile of seller in terms of the following:
1.1. Age
1.2. Gender
1.3. Number of years as seller?
2. What is the level of practice marketing strategies sellers in General Santos
City in terms of the following marketing strategies?
2.1. Product
2.2. Price
2.3. Promotion
2.4. Place
2.5. People
3. Is there any significant relationship between the profile and marketing
strategies and online practices sellers in General Santos City?
 Scope and Limitation

The purpose of this study is to identify the profile and the

marketing strategy. The participants of the study will be the online
sellers, the data gathering tool to be used in the study will be
researcher-made questionnaire which will be distributed to the
respondents online via Google form. The data gathering period will
be from first week of February to March.
 Conceptual Framework
Profile of online sellers Marketing strategies of online
• Age sellers.
• Gender • Products
• Number of years • Price
• Promotion
• Place
• People

Figure 1. Conceptual Framework of the study

 Design
• The study will apply descriptive correlational design.
• This design involves the description of variables and aims to
determine their relationship. There is no manipulation done by
the researchers on the variables.
• The design is appropriate to use for the reason of the purpose
of the study is to determine the relationship between profile of
the online sellers and the marketing strategies they adopt .
 Locale of the Study

• This study will be conducted at

General Santos City for determining
the profile of the online sellers and
their marketing strategy.
 Data and Analysis Interpretation

• The study will use frequency distribution and percentage to

describe the profile of the online sellers and to determine their
marketing strategy. This will to determine the relationship
between profile of the online sellers and the marketing strategy.
Operationalization of Variables
• Profile of the Sellers
• Number of year in business
• Age
• Gender
• Selling Strategy
• Product
• Price
• Promotion
• Place
• People
 Statistical Tool
Scale Interpretation Description

1.0 – 1.49 Almost Never Very Low

1.5 – 2.49 Rarely Low

2.5 – 3.49 Sometimes Moderately High

3.5 – 4.49 Often High

4.5 – 5.00 Always Very High

Thank You!