9.30-10.

30=SERVICE MARKETING

10.30-11.30=MARKETING MANAGEMENT

12.30-1.30=PRINCIPLE OF MANAGEMENT

TUESDAY: 10/02/2020

SERVICE MARKETING - Meaning, nature and classification of service

MARKETING MANAGEMENT- nature, scope and importance of marketing

PRINCIPLE OF MANAGEMENT- concept, nature and significance of management

WEDNESDAY: 11/02/2020

1. SERVICE MARKETING -Evolution of service marketing/reason for rise in service in India

2. MARKETING MANAGEMENT- evolution of marketing/importance of marketing

3. PRINCIPLE OF MANAGEMENT-significance and objectives of management

THURSDAY: 12/02/2020

1. SERVICE MARKETING - Scope and importance of service marketing

2. MARKETING MANAGEMENT- selling vs. marketing

3. PRINCIPLE OF MANAGEMENT

FRIDAY: 22/02/2020

1.SERVICE MARKETING - Continuum of goods and service & Environment for service marketing

2. MARKETING MANAGEMENT- marketing environment- concept importance and components

(economic,demographic,technological,natural, socio cultural and legal)

3. PRINCIPLE OF MANAGEMENT