Strategic Management

Topic : Mission and Vision Statement

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19MCMS047006ALDWIN
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 Mission and Vision
• A Mission Statement defines the company’s
business, its objectives and its approach to reach
those objectives.
• A Vision Statement describes the desired future
position of the company.
• Elements of Mission and Vision Statements are
often combined to provide a statement of the
company’s purposes, goals and values.

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 Volvo
Volvo group

• European heavy truck manufacturer, best known

for cars
• First passenger car introduced in 1927
• Trucks added to the product range in 1928
• Diversified Later, having the product range from
cars ,trucks ,buses ,jet engines and marines
• Market Share in 2000, 10.6% in U.S & 14.9 in
Europe
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 Volvo
Volvo group

• Our Mission
Driving prosperity through transport solutions.
• Our Vision
To be the most desired and successful transport
solution provider in the world.

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 Strategy to attain mission and vision
• Reinforce Volvo as a global premium heavy-duty
truck brand and regain position and market shares
of Renault Trucks, Mack and UD as regional
high-end truck brands.
• Capture growth in Asia through having the joint
ventures DFCV in China and VECV in India as
well as the Group’s value truck range in a separate
value chain – and leveraging it in other emerging
markets.

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 Strategy to attain mission and vision
Cont…

• Secure robust profitability through leading R&D,

quality, purchasing and manufacturing operations
using Volvo Production System, which is the
Group concept for driving continuous
improvement in product development, production,
sales and administration.

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 Aero-farm Ltd.

• Mission-To give fresh organic fruits and vegetables

with out using soil.
• Vision-To increase your company all over India

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 Thank you

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©M. S. Ramaiah University of Applied Sciences ©M. S. Ramaiah University of Applied Sciences