Questionnaire
Deals with important or significant
- An instrument for collecting data, and
almost always involve asking a given
subject to respond to a set of oral or
written questions
- A set of standard questions for
gathering related information from a
group of individuals
Purpose of Questionnaire
a. Extract data from respondents
b. Inexpensive way to gather data from a
potentially large number of
respondents
c. Helps increases speed and accuracy of
recording
d. An important tool for providing a
standardized data gathering
procedure when properly constructed
and responsibly administered
Elements of Questionnaire
1. Title
- Should be clear and precise
- Helps identifies the domain of the
investigation
- Respondent initially gets oriented
to the investigation
- Should be captivating enough to
extract attention and enthusiasm
2. General Introduction
- Description of the purpose of study
- Respondent is assured of
confidentiality of information,
making clear that there are no
wrong or right answers
3. Specific instructions
- Offers concise demonstration on
how to carry on with the business
of responding to the questionnaire
4. Questionnaire items
- Main part of the questionnaire
schedule, to be clearly separated
from the aforementioned parts
5. Additional information
- Includes the full contact
information of the researched
- May include a promise that a copy
of the summary of the final report
would be send to the respondents
on request
6. “Thank you”(may end the
questionnaire)
Characteristics of Good Questionnaire
1.
topic
2. Its significance is carefully stated on
the questionnaire or on its covering
letter
3. Seeks only that data which can’t be
obtained from the resources like
books, reports and records
4. Is short as possible, only long enough
to get the essential data
5. Is attractive in appearance, nearly
arranged and clearly stated or printed
6. Directions are clear and complete
7. Questions are objective, with no clues,
hints or suggestions
8. Questions are presented in an order
from simple to complex
9. Avoid double barreled questions or
putting two questions in one question
Types of Questionnaire
a. Unstructured (Open-Ended)
- give an opportunity to the
respondents to express their opinions
in a free-flowing manner
- data form is qualitative
a.1. Completely Unstructured
- such questions are asked
openly to get the opinion or view
about the aspect
a.2. Thematic Apperception Test
- respond may be analyze in
terms of any theme, conflicts,
motivation, interest etc. that
appear in questionnaire
a.3. Word associate
- words are presented and the
respondent mentions the first
word that comes to mind.
a.4. Sentence, Story or Picture
Completion
-respondent complete
incomplete sentences, stories or
write on empty conversation
balloon in a picture
b. Structured (Close-Ended)
-are used when you already have an
idea what categories your answers will
fall into or you’ve only interested in
the frequency of particular answers
 b.1. Dichotomous (two category)
-these kinds of questions have
two possible responses only ex.
yes/no, true/false, and
agree/disagree
b.2. Multiple choice
-all response choices are known
b.3. Scale Questions
 Likert Questions
-help ascertain how strongly
respondents agree to a
particular statement

 Bipolar Questions
-have two extreme answers
written at the opposite ends
of the scale

b.4. Matrix
-multiple questions presented
on a grid – is one of the most
popular question types in online
and traditional pen-and-paper
surveys
b.5. Contingency
-answered only if the
respondent gives a particular respond
to a previous question

c. Semi-structured (Mixed Method)

-contains both open-ended and closed-
ended questions

d. Demographic Questionnaire
-help researchers identify factors
unique to the demographic that might
affect their decisions, opinions, and
responses

- - -End- - -