Team Kings

Mitchell Marowitz, Taegan Gray, Madison

Fessia, Joshua Burgueno, and Adrian
Gonzalez
 ● Main Objective: Market and sell tickets to an
Introduction Ontario Reign military appreciation game on
March 22, 2019
○ Expand to other target markets inside and
outside of the local area
● Market research through a survey, outreach via
email and cold calls, social media, and internet
informational searches
● Demographics, geodemographic segmentation,
and behavioral segmentation
● 3 methods of marketing/promotion
● Results from the 3 methods of promotion
● Review recommendations
Background and
Theories ● Marketing changed

● Behavioral segmentation

● Personal Selling
 Promotion Design
Before After
Method 1:
● Youth hockey teams
Outreach to
Relevant
Organizations
● Military Organizations

● Student groups
(Fraternities/Clubs)
 Method 1: Email Outreach
High School Programs Collegiate Military Organizations
Method 2:
Social Media
Instagram 13
Email/SMS 11
Facebook 4
Bitly
Method 3: Survey

● 10 Questions
○ Purpose was to find out the demographics of the participants and their
thoughts regarding live sporting events
● Sent out to friends, family, and potential targets
○ March 1st - March 8th
● 86 individuals completed the survey
 Demographics

55 (18-24 years old), 28 (25-34), 3 (55-64 years old) 58 (male), (27 female), 1(Other/prefer not to say)
Results

26
26
14
3
7 12
8 15
3 26
2 14
9
7
Results Continued

21
42
21
2
4
5
11
29
37
Results Continued

15
28
27
12
4
Recommendations

Social Media

● Determine most successful social media platform ---> expand that channel
● Track analytics using a software
○ Brandwatch Analytics
○ Brand24
○ BuzzSumo
○ Vizia
● Posting more often & in different formats
○ Feed post
○ Story post
○ Videos
● More social media campaigns
○ Hero of the Night
Recommendations

● Email campaigns
○ Three attempts
● Gamification
○ Reward system
● Competitions
○ Most sign-ups
● Street Team
● QR code
● Team/ group sales
Thank you