Name : Hylda Baktiar Octaviana

SIN : 175040101111051
Class : E

NB : 13.1 -13.3 by Hylda Baktiar Octaviana

13.4 – 13.6 by Debora Ayu Devi

For the situation presented in the below scenario, indicate what would be the
relevant population and most appropriate sampling design. Make sure you discuss
the reasons for your answers.
Exercise 13.1
A medical inspector wants to estimate the overall average monthly occupancy
rates of the cancer wards in 80 different hospitals that are evenly located in the
northwestern, southeastern, central, and southern suburbs of New York City.
Answer: Based on this situation, the sample population is all patient cancer
wards. Target Population is patients suffering from cancer wards in 80
different hospitals, then the sample design is a simple random design that
aims to make the population taking in 80 hospitals in general and include
the whole.

Exercise 13.2
A magazine article suggested that, “Consumers aged 35 to 44 will soon be the
nations biggest spends, so advertisers must learn how to appeal to this over-the-
thrill crowd.” If this suggestion appeals to an apparel manufacturer, what should be
the sampling design be to assess the tastes of this group?
Answer: The situation population is all consumers from various ages. Target
population is consumers aged 35 to 44 years. The design of the sample is
simple random design so that it can be done in general and includes
vulnerable people aged 35 to 44 years. Another reason is simple random
 design that allows each element in the population to have a known and
equal opportunity to be chosen as a subject.

Exercise 13.3
The McArthur Co. produces special vacuum cleaners for conveniently cleaning the
inside of cars. About a thousand of these, with stamped serial numbers, are
produced every month and stored serially in a stockroom. Once a month an
inspector does a quality control check on 50 of these. When he certifies them as to
quality, the units are released from the stockroom for sale. The production and
sales managers, however, are not satisfied with the quality control check since,
quite often, many of the units sold are returned by customers because of various
types of defect. What would be the most useful sampling plan to test the 50 units?
Answer: Based on the situation, it appears that the inspector carries out
quality control checks on 50 vacuum cleaners. Therefore the sample
population is all the vacuum cleaners for the inside of cars. Target
population is 50 vacuum cleaners. The sample design that can be used is
simple random sampling because of the high generalizability of findings.
Simple random sampling also has the meaning of all elements in the
population are considered and each element has an equal chance of being
chosen as the subject.

Exercise 13.4
A consultant had administered a questionnaire to some 285 employees using a
simple random sampling procedure. As she looked at the responses, she
suspected that two questions might not have been clear to the respondents. She
would like to know if her suspicion is well-founded.
- Target Population : all the employees
- Sample Size : 285 Employees
 - Sample Design : Probability sampling dengan simple random
sampling

Exercise 13.5
The executive board of a relatively small university located in Europe wants to
determine the attitude of their students toward various aspects of the university.
The university, founded in 1928, is a fully accredited government financed
university with 11.000 students. The university specializes in the social sciences
and humanities and has five faculties, six service departments, eight research
centers, and two graduate schools. The executive board has asked you to come up
with a sampling plan. Develop a sampling plan and pay attention to the following
aspects: target population, the sampling frame, the sample technique, and the
sample size.
- Sampling plan :
- Population : all people in University
- Target Population : Lecture, Staff, Students
- Sample design : dispropotionate stratified random sampling
Because the target population will be divide into group to define the attitude
of their students toward various aspects of the university. Lecture toward
student, Staff toward students, and students toward student

Exercise 13.6
T-Mobile is a mobile network operator headquartered in Bonn, Germany. The
company has enlisted your help as a consultant to develop and test a model on the
determinants of subscriber churn in the German mobile telephone market. Develop
a sampling plan and pay specific attention to the following aspects. Define the
target population. Discuss in as much details as possible the sampling frame and
the sampling design that you would use. Given your choice
 - Population : the user of mobile network operator
- Target Population : the subscriber churn
- Sample design :
 Cluster Sampling : to generilaization the data with lower cost where
each city will form a cluster and the cluster chosen will be based ona
simple random sampling of the various cluster of subscriber churn on
different days

(Each sample desgin has advantages and disadvantages, cluster sampling is the
cheaper choice than systematic sampling but both for generalization. To spesific in
area or city or state, the researcher can use area sampling)