CSR: Crude Petroleum &

Natural Gas Extraction

NAICS Code: 211111

Anthony Abdelnour
Conor Jackman
Sophie Johnson
Industry Wake Up Call
Revenue

• Lets put revenue into perspective

Industry as a whole

• Very
problematic
• But…Very
wealthy
Industry

• The industry sector is Mining

• The industry sub-sector is Oil and Gas extraction

• 7 Sisters – Focus on BP, Shell

• Leader & Lagger
Industry Description

Companies primarily engage in:

1) Exploration, production and/or development of natural
gas or petroleum from wells.
2) Production of crude petroleum from surface shale or tar
sands from reservoirs where hydrocarbons are semi-solids
Major Oil and Gas producing
states in the US
Products/Services/Customers

• Industry’s main products are crude oil and natural gas

Market & Finances:
Major Industry Participants

- 6,650
businesses
-Combined
annual revenue
$329.9 billion
dollars
Critical CR Issues

The Resource Curse

Critical CR Issues

Lack of Access to
Energy
Critical CR Issues

Oil Spill
Prevention
& Damage
Control
Critical CR Issues
Critical CR Issues
SRI Candidate Firm: Royal
Dutch Shell

• 1995: Execution of Ken Saro Wiwa

 Wake up call: Rebrand with SustainAbility
• 1998: 1st CSR Report

• CSR Focus:
• Climate change
• Water
• Human rights
• Renewable energy
SRI Candidate Firm: Royal Dutch Shell
Assessment

• Focus on Transparency
• Sustainability Report
• External Review Panel
• Stage 3: Innovative
British Petroleum
Assessment

• Strategic Intent – Elementary

British Petroleum
Assessment

• Citizenship Content – Engaged

 2009 Greenwash Award nominee
•Transparency – Innovative
British Petroleum
Assessment

• Leadership – Elementary
• Issues Management – Engaged
•
Recommendations – Shell

• Access issues
• Combat with green infrastructure
• Supplement with access to oil and natural gas
• Oil spill prevention efforts
• Disaster preparedness
• Human rights
• Move beyond damage
control and towards
real communication
Recommendations - BP

• Instill attitude of compliance

• 3rd Party inspections
• Create trust
• Increase percent of revenue dedicated to
alternative energy
• Net income $25 billion
• Increase to $2.5 billion
• Oil Spill Prevention
• Improve warning systems
• Install Remote Acoustic Switch
Thank you for your
attention

Any questions?