Marketing concept: -

Introduction: 150 words

1. Define marketing concept generically.

2. Mention chosen organization and a brief history of its sales and marketing.

Marketing concept: - 100

1. You should explicitly point how the chosen firm implements the Production Concept, Product
Concept (for that particular product), Selling Concept, Marketing Concept, and Societal
Marketing Concept.

400 words

2. Segregate Marketing concept of BMW and discuss each one individually. Also mention
consumers perspective of the product and positioning of the customers.
Use words such as primarily, firstly, to begin with, secondly, secondarily, Moving on to.