KNOW YOUR BANK

(AXIS BANK)
Table of Content

 Introduction
 Vision and Core Values
 Services
 Financial Overview
 Perceptual Map and SWOT Analysis
 Features and Different Types of Services
 New Technology and Products
 Thought Factory
 Green Banking and CSR Activity
Axis Bank: Introduction

 Third largest private sector bank in India.

 Founded: 1993
 Old Name: UTI Bank
 Headquarter: Mumbai
 Registered Office: Ahmadabad
 Tag Line: Badhti Ka Naam Zindagi
 Branches: 2904
 ATMs: 12743
Axis Bank: Key Person
Promoters and Initial Capital

 The Bank was set up in 1993 with a capital of ₹115 Crores.

Promoters Amount Contributed

Unit Trust of India (UTI) ₹100 Crore

Life Insurance Corporation of India (LIC) ₹7.5 Crore

General Insurance Corporation of India (GIC) ₹1.5 Crore

4 Subsidiaries of GIC ₹1.5 Crore (each)

UTI to Axis Bank

 The bank wanted to positioned itself as a independent bank and to eradicate

confusion.
 The bank was allowed to use the ‘UTI’ brand name for free till January 31, 2008,
beyond which it had to pay royalty for using the name.
 The name UTI bank was changed to AXIS Bank as UTI gave a look of government
sector bank.
Axis Bank: Logo

The logo depicts a strong growth path for the bank supported by a strong base,
indicating that the bank is moving on from a position of strength.
 ABOUT
AXIS BANK
Axis Bank: Vision

To be the preferred financial services provider excelling in customer service

delivery through insight, empowered employees and smart use of
technology.
Axis Bank: Core Values

 The core values that reflect across the policies and decisions of the bank comprise:

Customer
Ownership Centricity

Teamwork Ethics

Transparency
Axis Bank: Services (1 of 2)

Axis Bank has a diversified business mix divided into two broad segments:

1. CORPORATE BANKING
Axis Bank: Services (2 of 2)
2. RETAIL BANKING
Axis Bank: Financial Overview (1 of 4)
Axis Bank: Financial Overview (2 of 4)
Axis Bank: Financial Overview (3 of 4)

BALANCE SHEET (as at 31th March 2016)

Axis Bank: Financial Overview (4 of 4)

BALANCE SHEET (as at 31th March 2016)

Axis Bank: 5 Year Performance
Axis Bank: Subsidiaries
 Axis Capital Ltd.
 Axis Private Equity Ltd.
 Axis Trustee Services Ltd.
 Axis Asset Management Company Ltd.
 Axis Mutual Fund Trustee Ltd.
 Axis Bank UK Ltd.
 Axis Security Ltd.
 Axis Finance Ltd.
 Axis Security Europe Ltd.
 A. Treds Ltd.
Axis Bank: Perceptual Map
High Service Quality

Low No. of Branch Large No. of Branch

+ +
ATM Network ATM Network

Low Service Quality

SWOT Analysis
STRENGTHS WEAKNESS
• Support of various • Market capitalization
promoters is very low
• High level of services • Shares rates are very
• Cutting edge technology fluctuating

•
use
Knowledge of Indian
market
S W
•Growing Indian banking
sectors
•People are becoming
O T • Advent of MNC Banks
• Foreign Banks
• Govt. Banks
more service oriented
•Dissatisfied customers.

OPPORTUNITIES THREATS
Features of Axis Bank

 Anywhere Banking
 Instant Fund Transfer
 Internet and SMS Banking
 Loans
 Credit/Debit Card
 Mobile Banking
 At-Par(Multicity) Cheque Book
 Next Gen Payments (Contactless Multicurrency Forex Card)
 Axis Pay(UPI)
Transforming Banking with Technology

ONE-CLICK EXPERIENCES ANYTIME, ANYWHERE

 Insta Personal Loan

 Locker Booking
 FD & RD Booking
 One-Touch Authentication
 One Page Internet Banking
Allied Services

 DISTRIBUTION SERVICES
 COLLECTION SERVICES
 DEMAT
 SAFE KEEPING
 ADVISORY SERVICES
Allied Services

 DISTRIBUTION SERVICES Mutual Funds

 COLLECTION SERVICES Insurance
 DEMAT Govt. Bonds

 SAFE KEEPING Stamp Paper

Gold Coin
 ADVISORY SERVICES
Allied Services

 DISTRIBUTION SERVICES
 COLLECTION SERVICES Taxes
 DEMAT Utility Bills
 SAFE KEEPING
 ADVISORY SERVICES
Allied Services

 DISTRIBUTION SERVICES
 COLLECTION SERVICES
 DEMAT Demat Share Account
 SAFE KEEPING
 ADVISORY SERVICES
Allied Services

 DISTRIBUTION SERVICES
 COLLECTION SERVICES
 DEMAT
 SAFE KEEPING Safe Deposit Vault / Lockers
 ADVISORY SERVICES Safe Custody
Allied Services

 DISTRIBUTION SERVICES
 COLLECTION SERVICES
 DEMAT
 SAFE KEEPING
 ADVISORY SERVICES Investment Advice
New Technology and Products

 ONLINE BANKING
 MOBILE BANKING
 BRANCH BANKING
 SOCIAL MEDIA BANKING
 PHONE BANKING
New Technology and Products

 ONLINE BANKING Internet Banking

 MOBILE BANKING E-Statements
 BRANCH BANKING Axis PayGo

 SOCIAL MEDIA BANKING

 PHONE BANKING
New Technology and Products

 ONLINE BANKING
 MOBILE BANKING Axis OK
 BRANCH BANKING Axis Pay
 SOCIAL MEDIA BANKING Axis Mobile

 PHONE BANKING SMS Banking

LIME Wallet
New Technology and Products

 ONLINE BANKING
 MOBILE BANKING
 BRANCH BANKING ATM Banking
 SOCIAL MEDIA BANKING Branch Banking
 PHONE BANKING Cash Deposit Machine
Let’s Meet
New Technology and Products

 ONLINE BANKING
 MOBILE BANKING
 BRANCH BANKING
 SOCIAL MEDIA BANKING Twitter Banking
 PHONE BANKING
New Technology and Products

 ONLINE BANKING
 MOBILE BANKING
 BRANCH BANKING
 SOCIAL MEDIA BANKING
 PHONE BANKING Missed Call Service
Phone Banking
Axis Remote Banking
Doorstep Banking
IMPS

 IMPS: Immediate Payment Service

 Available: 24 x 7 x 365
 No more sharing of bank account details
 Instant
 Safe and Secure
 Receiver details needed: Mobile number, Mobile Money Identifier (MMID)
 IMPS Funds Transfer enables funds transfer from one account to another account
via Mobile and Internet Banking channel.
LIME Wallet

 Digital wallet
 Add money from any bank account, debit or credit card.
 All utility payments with one app.
 Online shopping from registered merchant.
 Track spends.
 With Lime, you have an option to get an Axis Digital Saving Account with no
minimum balance requirement.
 Having a bank account will allow you to have access to additional benefits.
AXIS PAY

 UPI App for smooth and hassle-free transactions.

 Send or receive money, pay bills, shop and do a lot more instantly, with a single
Virtual Payment Address (VPA).
 VPA is a unique identifier which you create and link to your bank account to make
payments.
 No need to remember and share sensitive details like account number and IFSC.
 Axis Pay allows all transactions to be at least 2 Factor Authenticated, making it
completely safe and secure.
 Use any of your bank accounts (Axis Bank or non-Axis Bank) to transfer funds.
AXIS PAYGO

 PayGO offers payment solutions to corporates/ educational institutes/gated

communities in India that allows their employees/ students/members to make
contactless and cashless payments in a secure manner.
 Minimum amount that can be loaded to your PayGO wallet is INR 50/-.
 The wallet balance permitted is INR 10,000/-.
 Tap on the Merchant terminal to complete your purchase with your ID Card.
AXIS OK

 Lightning fast and secure.

 No internet facility needed for accessing this app.
 Users having savings account, current account, credit card relationship with Bank
can avail the features of this app.
 “Axis OK” is simple to use and available in 6 languages.
 Block your card promptly.
Thought Factory

 First bank in India to introduce a dedicated innovation lab, ‘Thought Factory’.

 Started at Bangalore.
 Constantly innovate and introduce breakthrough solutions for the banking sector.
 The Thought Factory will help entrepreneurs to nurture their ideas and provide
required infrastructure to give a concrete shape to their ideas.
 Focusing on early stage start-ups that are shaping their ideas by banking upon the
emerging technologies such as Artificial Intelligence, Robotics, Big Data etc.
Green Banking Initiatives by Axis Bank

Encourages its customers to subscribe for e-statements and other electronic

formats of communication to reduce paper consumption.
Encourages to adopt green building concept for its office space.
Axis Bank plants over 1 lakh saplings at 1000 locations across country.
Uses renewable energy units for the purpose of street lighting.
Uses water collected from rainwater harvesting system and a sewage treatment
plant.
Uses furniture made out of a high percentage of recycled materials.
Initiated solar-based UPS for ten ATMs under its Independent ATM Deployment (IAD)
model.
CSR Activity by Axis Bank

Axis Bank has set up a Trust – The Axis Bank Foundation(ABF) to channel its
humanitarian initiatives.
It focuses on poverty alleviation, providing sustainable livelihoods, education,
healthcare, sanitation, etc.
ABF also supports project in skill development, water harvesting and low-cost
agricultural practices to enhance farm yield.
The Foundation supports the Lifeline Foundation for providing high level Trauma
Care and rural medical relief in the states of Maharastra, Kerla, Gujrarat and
Rajasthan.
With focus on Livelihood Programme, ABF aims to provide 1 million people with
sustainable livelihood option by 2017.
Blood Donations
Roadmap for FY 2016-17