Introduction

Vision and Mission

Transformation
Products and Services
Innovation
SWOT Analysis
Marketing
Strategies
Financial
AXIS in News
Introduction
Tagline: “Badhti ka naam zindagi”

Year of formation: 1994 (as UTI)

Chairperson: Sanjiv Misra (Director)
Shikha Sharma (MD and CEO)
Industry: Banking and Services
Rank: Third (Private Sector)
Head Quarter: Mumbai
Registered Office: Ahmedabad
Axis Bank : Badhti Ka Naam Zindagi
Vision
To emerge as a “Best practices Bank” by pursuing global
benchmarks in profitability, operational efficiency ,
asset quality, risk management and expanding global
reach.

To be preferred financial solution provider excelling in

customer delivery through insight , empowered
employees and smart use of technology.
Mission
Customer service and product Innovation tuned to
diverse need of individual and corporate clientele.

Continuous technology up grading while maintain

human values.

Progressive globalization and achieving international

standards.

Efficiency and effectiveness built on ethical practices.

Transformation from UTI to AXIS Bank

Avoiding confusion as several unrelated entities were using

the UTI brand

Alphabetically Axis comes on top on any internet banking

Create fresh brand image by adding dimension other than mutual funds

Acceptance for terms and conditions (including royalty) from UTI AMC
Products and Services

Capital Market Solutions Treasury Solutions

Credit and Financing Accounts and Cards

Other Trending services

Innovations

Thought Factory Axis Bank Suvidha Prepaid Card

Axis Mobile Youth Account

Lime – Lifestyle App Ladies First Card

Axis Bank : Ping Pay
 STRENGTHS
WEAKNESS
o Brand Name
o Well distributed, o Corporate, Wholesale
Networked Banking
o Technology o Fraudulent Activities
o Largest ATM Network

SWOT
ANALYSIS

OPPORTUNITIES THREATS
o Geographical expansion
o RBI Regulations
o Banking Solutions
o Growing Competition
o Global Foot Print
 Product Place
Banking and Savings Branches: 2904 Nos.
Investment and Insurance ATMs: 12,743 Nos.
NRI Services Mobile App
Loans Marketing
Mix
Price Promotion
Customers get value for Advertising
money.
Print Media
Lower fee charge Personal Selling
Tele Marketing
Financial Analysis

Source: www.axisbank.in Source: www.moneycontrol.com

Net Profit of 2015-2016 grew 12% i.e. 8,224 Crores

Net Advances grew to 21%, retail credit grew 24% and
corporate credit grew 21%
AXIS in News

Foreign Investment in Axis Bank to 74% from 62% percentage

Axis Bank rises to 7-mth high; RBI raises FII limit

Fitch Rates Axis Bank's Proposed First “Green Bonds”

Axis Bank launches Innovation Lab to invest in start-ups

Largest ATM network among Private Banks
(Thegu, Sikkim at a height of 13,200 ft above sea level)

AXIS Bank has been awarded various awards.

'Best Performing Private Bank' award at the Financial Advisor
Awards 2015-16
'Best Loyalty Program of the year' for the second year in a
row, 9th Loyalty Awards 2016

AWARDS

AXIS Bank has Eight International Offices

Network of Branches & ATMs
Multiple channels drive business growth Expanding footprint across centres
Use of technology to provide services One of the largest ATM networks in the industry
Branches
Domestic Branch network
1,947 2,402 2,589 2,904

Call ATMs
Centre

Customer
Touch Points

Point of Mobile Banking

Sale

Internet Banking
Mar’13 Mar’14 Mar’15 Mar’16

Traditional Channels Electronic Channels ATMs 11,245 12,922 12,355 12,743

Centres Covered 1,263 1,636 1,714 1,855
Employees 37,901 42,420 42,230 50,135
International Presence

Branches at Singapore, Hong Kong, DIFC – Dubai, Colombo &

Shanghai

Representative offices at Dubai, Abu Dhabi & Dhaka

Axis Bank UK Limited (a wholly-owned subsidiary of the Bank)

Total Assets overseas stood at USD 8.06 billion

ANY QUESTIONS

?
 Presented By

1) Mehar Komal 6) Pramita Manju

2) Syril Thomas 7) Priyanka Kasture
3) Neelaksh 8) Rebecca Benjamin
4) Pareesh Bhatia 9) Rima Chakraborty
5) Payal Bhandari 10)Rishi Agnihotri
 ******
Thank You
******