Celebrate Dads on Super Bowl Sunday

New Social Video Changes the Game on the Important Role of Dads and #StinkyBootyDuty

Sunday, February 3, 2019 3:45 pm EST

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"I am excited to be part of this celebration of dads with Pampers"

CINCINNATI--(BUSINESS WIRE)--While lots of people hope to be celebrating their winning

team this Super Bowl Sunday, Pampers, the #1 choice of parents*, is rooting for “Team Dad”
with a new video remix of John Legend’s popular hit “Stinky Booty Duty.” The video debuts
today starring John Legend and his family – Chrissy, Luna and Miles – alongside Adam Levine
and his daughter Gio Grace, and celebrates the important role dads play in their babies’ lives and
kicks off Pampers' new campaign “Love the Change.”

“I am excited to be part of this celebration of dads with Pampers,” said Adam Levine, dad of
two. “Being a present and hands-on dad is the most important thing to me. It has changed my life
being a dad and is honestly the most fun thing I've ever done.”

Like John and Adam, many consider being a dad the most important job they’ll ever have, but
they don’t always feel the love for the role they play. According to a recent Pampers study, 90
percent of dads consider themselves to be “hands-on,” but more than half feel like society places
less value on dads’ parenting role. As millions of families tune in to watch Super Bowl LIII
together, Pampers believes this is the perfect moment to celebrate the changing role of dads and
shine a spotlight on the unique bond they share with their babies. This marks Pampers' first
Super Bowl