Vision : 

To create a truly global brand that provides growth opportunities for the company and its employees, whilst achieving
its goal of becoming the number one value fashion retailer

Mission : 

     Be a market leader in the field of value retailing.

     Provide fashionable products at affordable prices.
     Be innovative, cost effective and globally competitive.
     Exceed our customer’s expectations.
     Provide opportunities of growth for our employees.

Our Core Values :    Constant focus and development on the product & value offered.Continuous improvement of
the customer’s shopping experience.Commitment towards staff training & development.Encouraging open work
culture.