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ABSTRACT
There is little opposition to the statement that the world has seen a huge decline in the trust of institutional
leadership in business, politics, news media, educational institutions and religions. Much emphasis has
fallen on “core” competencies and “soft” “people” relational skills while little effort has revolved around the
fact that values are at the core of effective leadership (Service and Reburn, 2016). If leadership is not
directed toward creating other leaders and helping others realize more of their innate abilities through
self-fulfillment as ‘honest’ individuals, you have no sustainability (Northouse, 2016). And, yes, we always
hear someone has a good moral character, and wonder what is ‘it’ and what does it have to do with
leadership? Trust and trustworthiness, and truth and truthfulness exemplify moral character as the core
of institutional leadership and the consequent organizational culture—that is our ‘it.’ The character of
leadership is the point of this research. To address those issues we present a “KNOW DO BE” leadership
model useful for training, development, measurement, selection and rewarding toward enhancement.
1 INTRODUCTION
Leadership and Self-Deception (Arbinger Institute, 2000) reemphases what all leadership and
management researchers say, all efforts toward improvement start with self-assessment. Any
assessment of your truthfulness needs to be painfully honest. In How to Measure Your Life, Christensen
(2012) says when you break an honesty rule for yourself because of “extenuating circumstances” you
discover that life itself is extenuating circumstances. A fulfilling life requires each of us to put ourselves in
uncomfortable positions saying yes to opportunities others skirt for fear of failure or deemed to be too
hard. Avoiding all uncomfortable situations and difficulties will make you nothing and then you won’t have
to follow honesty—truth and truthfulness—rules for your life. Additionally you must know and control that
voice in your head called habits. Habits are always with us, leading to all success or ruin (Covey, 1998).
The only sustainable developmental activities direct one toward adaptability and innovation that cannot
exist going forward without credibility. Adapt, adjust, repurpose and innovative, but do not blow in the
winds of change without a compass. Making institutional trust improvements requires that one realize that
the management of old has to become leadership for innovations and change at some point for
sustainability. Today, management can be largely accomplished via automation. But, leadership is
required to move people into the unknown. This shift, with management and leadership, is required for
those being directed are as educated and informed as those they are charged with leading. We see
management as doing things right as they have been done in the past and leadership as doing the right
things to meet the future as it is becoming. Management is more about efficiency; leadership is more
about effectiveness. Management is structuring the known and leadership is moving forward into the
unknown with leaps of faith and trust! We now lead into a future that is increasingly murky, globally
complex and ever changing. Sustainability of the institutions of consequence within all societal cultures
increasingly revolve around organizations of commerce with those organizations’ values replacing
governmental and religious institutions as “the” leaders of individual values and societal norms. When
norms and mores’ are sufficient we have little need of laws and conversely when mores’ are insufficient
no laws will work: contemplate U.S. immigration policy and Sarbanes Oxley. If you are not honest about
where you are, might, can, want, ought and need to be, you won’t get there.
The literature calls for useful leadership models to: 1) Develop-people that have the right knowledge,
skills, and abilities and that are willing to work for success through an organizational culture of honesty
and trust (Covey, Earley and others). 2) HTR (hire, train and reward) with the relatively rare and correct
balance of knowledge, skills and abilities with those who share the values of an organizational culture
based on the mutuality of trust (Schein, 2010). 3) Use comprehensive interdisciplinary approaches to
develop useful precepts (Bate, and Child, 1987). 4) Allow for complexity--leadership occurs in a world of
varied complexity, with interactive patterns among subunits of many varied constituents with competing
pressures for stability and change (Service and Arnott, 2006). 5) Provide frameworks for wisdom in
leadership and culturally appropriate actions. Requires a life-long commitment to searching and learning
(Elmer, 2002; and Hall, 2011). 6) Re-assert your and your organization’s competitive identity in this web
of relationships (Christensen, 2012—a pre-strategy guide; Collins, all dates; Porter, all dates; Schein,
2010; and Tjan, 2017). 7) Build individual and team efforts for power (authority relationships, supervision,
management, leadership), feelings, concerns, dependences. collaborations and competition—team and
individual efforts are foundational (Lencioni, 2002; and Mendenhall et al, 2008). “Banishing our conscious
and unconscious biases and adopting a mindset of openness expands, enriches, and diversifies. . . .
Openness removes prejudice . . . . Be adventurous, creative, and open-minded. . . . Build open and
honest relationships with communications (Tjan, 2017: p. 74 and 75).”
3.1 Religion’s impact on management and leadership—who, what, when, how and why
We need to note that the current authors are associated with a Christian University and feel in some
cases we need to “witness” about our faith (Broom and Service, 2014). Yes, we believe that the Christian
perspective is a good model to follow (Harper, 2014), but even that does not have to force the religious
aspects of conversion, faith and beliefs. Likewise, we see servant leadership as a great model though it is
seldom if ever practiced according to the principles of Robert Greenleaf (Service and Carson, 2009a).
Even noted atheists Richard Dawson has his beliefs and ethics of honesty and truth (1996). Yes, honesty
is not limited to the religious and certainly not to a certain religion. Therefore, in normal business or
teaching situations do not proselytize. Your ‘evangelism’ needs to be your actions and considered words.
The road to religious tolerance, individual freedoms, and the governments that guarantee self-
determination has been crowded, crooked and rough, but that tough road unquestionably has led us to
unparalleled economic growth and prosperity through many forms of freedoms of choice for opportunities
of success and fulfillment. Yes, many errors are made in reaching worthwhile destinations; errors, no
matter how bad, do not always make the destination bad.
Religion, more than any other factor in the world, has affected how we manage and lead others and
religion is the mother of all cultures (Service and Carson, 2009a). Today, more than any other time in our
memories, religion plays a part in the world’s directions. It often seems we are back to the days when the
world was fighting for the dominant religion, i.e., the Crusades, Spanish attempts to Christianize the New
World. Again, do not take this section wrong, for we are not telling you how or what to believe; we are
showing you some basics that help us in joint understanding of how religion has shaped us and our
worlds. Judeo-Christian views have shaped American thinking on leadership study and teaching just as
those views are the foundation for capitalism—which is the best system ever devised to generate the
wealth necessary to solve problems we face today. YES, leadership is ‘the’ answer for building a future
that’s worth living in, and management is a precursor to leadership. Everyone on earth is a product of the
nature and nurture. Don’t let people fool you and don’t fool yourself—you are made by many things that
have happened to you and your ancestors, purposeful and otherwise (Ridley, 2003). Religion makes most
people to a large degree so its precepts must be a part of leadership and management principles.
Stark in How Monotheism Led to Reformations, Science, Witch-Hunts, and the End of Slavery, (2003)
described his work as social science, not as religion or philosophy. He worked hard to avoid implying or
denying the existence of God or to expressing his personal religious views. His main point revolved
around the human nature of seeking explanations for the meaning of our existence and unexplained
things. As Stark said: people seek religion not just for things they desire but for inspiration, meaning,
dignity and hope. Stark advances the notion that in the advanced and less sophisticated societies
“monotheism may well have been the single most significant innovation in history (p.1).” He goes on to
show that religion has been responsible for many of the good things that have happened in the world,
though many people don’t admit it. Stark further shows that the reforming impulses are aspects of all
religious organizations and that the Christian protestant reformation, started as early as the second
century, was the foundation for most democracy and individuality.
Foundational understandings of monotheistic religions of Judaism, Christianity, and Islam help us develop
useful leadership models, roles and teachings based on trust and truth. These frameworks form
understandings of organizations, management, leadership, and other concepts related to our
surroundings and meanings of life. Renouncing these facts does not make them less so. All the thoughts,
theories, and theologies that resulted in more modern understandings of religions serve as models for our
study of abstract yet observable concepts as organizational management and leadership. Understand
histories of religions help us understand the foundational history of leadership. Perhaps our modern
media and political correctness keep us in a limited-perspective mindset?
So, then, let us finally be done with the claim that religion is all about ritual. . . . It was not the
‘wisdom of the East’ that gave rise to science, nor did Zen meditation turn people’s hearts against
slavery. By the same token, science was not the work of Western secularists or even deists; it
was entirely the work of devout believers in an active, conscious, creator God. . . . In these ways,
at least, Western civilization really was God-given (p. 376).
Religion has provided our foundation for governments, social-cultural systems, prosperity, leadership, and
understanding of the world. We should not blame the Religion; instead, blame our limited interpretation
and use of religion. Clearly religion led man out of the Dark Ages into the light, and replaced slavery with
freedom and opportunity.
In The Hungry Spirit Handy links religion and capitalism, and the freedoms they give us to succeed
(1998). He suggests social entrepreneurship and adjustments to our corporations and their members are
not at odds with religion. He says corporate members should become corporate citizens with
responsibilities and a culture they can buy into.
A truly open society accepts that there is no such thing as an absolute truth (xiv). . . . [I]f you
believe that most people are capable and can be relied upon, they will often live up to your
expectations (xix). . . . There are two great hungers and the greater hunger is ‘Why?’ Money
breeds creativity. Money also brings choice, and freedom of a sort (p. 4-5). . . . Money is a
necessary but not sufficient condition of happiness (p. 6). . . . .Markets don’t work where the
human cost of failure is unacceptable (p. 8). . . . Capitalism, then, would revert to its proper role, as
a philosophy designed to deliver the means but not necessarily the point of life. . . . Capitalism
helps the poor to escape from poverty (p. 50). . . . Creativity, choice and responsibility, morality
and community are the fruits of capitalism (p. 53). . . . To be free to move when opportunity
knocks. To be free to leave when it stops knocking (p. 65).
These statements support our models. Like it or not, religion and capitalism and have provided the best
framework of choices of opportunity for work and success the world has ever known. Their choices make
the need for leadership. And, there is something about Christianity and capitalism that needs to be
understood. Without the excess funds generated by Christians, who are about one-third of the world’s
population (control over two-thirds of its wealth) there would be little charity in the world. Americans at 5%
of the world’s population, control about 25% of the world’s domestic product and lead charitable
donations by a wide margin. America spends more on its military than almost all of the other 200
countries that have a military combined. Yet America spends only about 5% of GDP on its military. With
this economic and military clout, we have a responsibility to help the world with our power (regardless of
your persuasion of whether we are doing it correctly or not, it’s a responsibility). Likewise, we have the
responsibility to teach the world about the foundations of trust and truth in Leadership (Service and
Carson, 2009b and worldwide GDP stats).
Yes, Christians are the most generous people in the world, yet we give away only about 2% of our total
incomes. Americans are the most fortunate people in all of history, both freedom-wise and monetarily.
The U.S. minimum wage for one hour of work is about three days, income for over 2,000,000,000 people!
American’s spent more on Halloween than the GDP of the majority of countries in the world. Will those
reading this manuscript work to lead in such a way as to squander or spread wealth, well-being, and
freedom? Thinking beyond Christianity and America, will all the religious peoples of our small planet use
their religions for good or for ill (Service and Arnott, 2006)? Until people leading a religion admit, own and
denounce bad actions in the name of their religion, no changes will be made: the answer to terrorism.
Perhaps, the addition of biblical principles to common decision-making criteria found in business writings
and curricula can help students enhance their values as they support “Stakeholder Management” and
incorporate principles for decision-making regardless of faith or beliefs (Harper, 2014)?
There is a broad and deep ‘useful’ literature relating to Christian principles. Many of that literature
purposefully or otherwise puts religious beliefs instructive to managers and leaders at their core (Covey,
all; Dungy and Whitaker-principled, 2007; Greenleaf-servant leader, 1991; Isaacson-historic, 2007 and
2014; Morowitz, 2004; Nicolson, 2003; Niebuhr-a classic, 1964); Spong-a new approach, 2001;
Thornton—on orality, 2012; and Zacharias-among other gods, 2000). Other related categories call for a
new direction in management and leadership through an enhanced understanding of history, academics,
economics, markets, psychology, sociology, practice and, in some cases, related Christian principles
(Friedman all; Kennedy, 1987; Novak, 2002; and Pennock, 2000). Saroglou (2011) and O’Boyle (2012)
give us many principles of a major monotheist religion that can help in improving completeness of
decisions while Sirico (2000) purports that religion and business principles should not be separated.
Disregarding religion would likewise call for disregarding much of the social science in the area of
economic exchange, wealth creation, value added marginal thinking and many other aspects of
economics as “social science.” Even ‘empirical studies’ require a level of understanding that their
principles are not absolute (Gay, 2002), Emmett (2012) and Grassl (2012) show clearly that biblical
principles do NOT necessarily require faith any more than do more secular principles.
Wheeler and Sillanpää show how business decision-making has evolved from only investor return-on-
investment (ROI) to ascertaining and managing the impact of the decision on all stakeholders (1997).
Stakeholders are of course individuals or entities who may be affected by business. Effective business
education has a strong record of teaching decision-making techniques as they concentrate on profit-
maximization while identifying many of the softer variables that influence the revenues and expenses. No
doubt the importance of financial management education but with today’s twitter throw it all out there
press, we all had better ‘dang well’ be sure we look at the optics and the perceived morality involved.
Carroll and Buchholtz (2006) cover in the “Principles of Stakeholder Management” that do not debunk
religion. “The key words in the principles suggest action words that should reflect the kind of cooperative
spirit that should be used in building stakeholder relationships: acknowledge, monitor, listen,
communicate, adopt, recognize, avoid, acknowledge conflicts (p. 88).” Their manuscript offers many
examples of the extent to which businesses can implement a stakeholder management model,
highlighting successes while pointing out some pitfalls. Questions at the outset of the analysis should
identify: 1) Who are the stakeholders? 2) What needs does each stakeholder have? 3) How are the
stakeholder needs linked with the overall mission, vision and values? 4) What objectives will business
cases need to address for each category of stakeholder? 5) How can we account for how each
stakeholder will react? 6) Any and all tradeoffs between competing objectives or unintended
consequences.7) What are resource constraints?
While this section might seem like rabbit-chasing, we deem it necessary, since we need to go ahead and
admit facts about the most important foundations to the thinking of leaders and would-be leaders.
Nothing is more important in the thinking and actions of the majority of people in the world than their very
personal and real religions. We do not want to put anyone off, but we care about truth.
3.2 Conflicts, difficult people, habits, strength finders, and other research
A number of great books and articles have been written of late about conflict confident leaders,
managing teams and teens, and teaming (Alexander and Knippenberg, 2014). Using some of these
books many trainers have built courses to instruct people on how to handle conflicts in the workplace
effectively. What we see in those courses could be a subset of any honesty model. Empathize with your
words and listen, but avoid blame or judgment. These are the corner stones of handling conflict. Sound
familiar? Along those same lines, many are talking about honesty in management where wisdom,
respect, empathy, openness, self-awareness and humility are additional foundations for handling conflict
or intercultural exchanges (Service, 2012; and Service, Loudon and Kariuki, 2014). Conflict and
conversational types of training are mentioned here to suggest that if your organization is having too
many non-productive conflicts, read this article and then look up the literature on conflict resolution and
honesty in the work place (Covey’s, Speed of Trust, 2006; and Patterson, et al’s Crucial Conversations
Tools for talking when stakes are high, 2002). These works fit our KNOW DO BE tried and true model.
Buckingham and Clifton’s 2001, Now, Discover Your Strengths represents work taken from 30 years of
Gallup’s work with organizations trying to determine ways to maximize human potential within
organizations. It centers on the question: “At work, do I have an opportunity to do what I do best every
day (p. 214)?” The authors note that surveys say globally only 20% of employees working in large
organizations surveyed feel that they can answer yes to this question:
1. Each person’s talents are enduring and unique. 2. Each person’s greatest room for growth is in
the areas of the person’s greatest strength (p. 215). . . . What are your strengths? How can you
capitalize on them? What are your most powerful combinations? Where do they take you? What
one, two or three things can you do better than ten thousand people (p. 10)? . . . The key is to
identify your strengths and work to capitalize on them and to manage around your weaknesses. .
. . Fear of Failure [stops us from using our strengths too often] (p. 124).. . . . Our definition of a
weakness is anything that gets in the way of excellent performance (p. 148). . . . . I always start
by asking each new employee, ‘Are you a people person or a box person’ (p. 172)?
The thirty-four Themes of Strengths that follow will be included in our KNOW DO BE honesty leadership
model: 1) achiever, 1) activator, 3) adaptability, 4) analytical, 5) arranger, 6) belief-core values , 7)
command, 8) communication, 9) competition, 10) connectedness, 11) context, 12) deliberative-careful,
vigilant, 13) developer, 14) discipline, 15) empathy, 16) fairness, 17) focus, 18) futuristic, 19) harmony,
20) ideation-fascinated by ideas, 21) inclusiveness, 22) individualization, 23) input-collect ideas and
things, 24) intellection, 25) learner, 26) maximizer, 27) positivity, 28) relator, 29) responsibility, 30)
restorative-love to solve problems, 31) self-assurance, 32) significance, 33) strategic, 34) winning-others
over. Along those same lines, we see the StrengthFinder work where one is to focus ‘only’ on strengths
(Rath and Conchie, 2008). Though this is generally a good idea, we have found many who have
weaknesses so glaringly holding them back that no amount of increased use of strengths will help until
that problem is resolved.
In Johnson’s Organizational Ethics: A Practical approach, we find the simple call that we do what is
morally right, that which we all want, regardless the consequences (2016). This is a good guide and,
moreover if someone does not understand this they are either morally bankrupt or thoughtlessly ignorant.
Forget lying to yourself. Looking at why CEOs fail you often see something related to dishonesty and very
often dishonesty with one’s self where the executive does not admit they are difficult to deal with (Dotlich
and Cairo, 2003). Finally, along these same lines one would do well to follow the career of G.E. famed
leader Jack Welch (the CEO of the century? Lane, 2008).
Continuing with a review of what the extant press has to say, regardless of politics we all should admit
that former U.S. President Obama was a good verbal communicator and the two books he wrote before
becoming president show he was also a good writer. In his books, Obama presents honest self-
evaluation truths that his critics would be hard pressed to disavow. Obama demonstrates in writing the
understanding of the necessity of evaluating one’s self and being true to the principles of listening and
changing (2004 and 2006). Obama showed he could listen and learn from those with whom he disagreed.
As an economist and journalist writers Levitt and Dubner produced the trend busting Freakonomics works
(2005 and 2009). These works along with Gladwell’s work helps us see real causes behind real issues of
leadership successes and failures—so often we misinterpret cause and effect. The recent Think Like a
Freak: How to Think Smarter about Almost Everything is a don’t miss read (2014). So, how does a
“Freak” think? Like a genuinely curious kid noticing new facts and views with few assumptions and
expectations without overthinking: open to the obvious and the totally unexpected and everything in-
between! Let’s look at a sampling of Freak that can be of use in leadership improvement:
[I]t takes a lot of time to track down, organize, and analyze the data to answer even one small
question well (p. 2). . . . if you ask the wrong question, you are almost guaranteed to get the
wrong answer (p. 49). . . . [Why so few people think clearly?] One reason is that it’s easy to let
your biases—political, intellectual, or otherwise—color your view of the world. . . . When was the
last time you sat for an hour of pure, unadulterated thinking? (p. 10). . . . The Three Hardest
Words in the English Language (p. 19) [I don’t know]. . . . these are multidimensional cause-and-
effect questions, which means their outcomes are both distant and nuanced. With complex
issues, it can be ridiculously hard to pin a particular cause on a given effect (p. 23). . . .The key
to learning is feedback. It is nearly impossible to learn anything without it (bolding and
underlining ours: p. 34). . . . Acknowledge the strengths of your opponent’s argument (p. 177). . .
. there are no magic bullets. All we’ve done is encourage you to think a bit differently, a bit
harder, a bit more freely (Levitt and Dubner, 2014: p. 211).
Inattention
To Results
Status and Ego -
Avoidance of Accountability
Low standards _
Lack of Commitment
Ambiguity -
Fear of Conflict
Artificial Harmony -
Absence of trust
Invulnerability
If [using teams seems such a good idea it is because it] sounds simple, [well] it’s because it is
simple, at least in theory. In practice, however, it is extremely difficult because it requires levels
of discipline and persistence that few teams can muster (p. 190). . . .For all the attention that it
has received over the years from scholars, coaches, teachers, and the media, teamwork is as
elusive as it has ever been within most organizations (p. vii). . . . to achieve results. . . . is the
only true measure of a team (Lencioni, 2002: p. 42).
Make team meetings useful and engaging, but call out bad behavior when you see it. Don’t waste time.
Teams succeed because they are so exceedingly human and they fail for the same reason. If you want
people to work in teams first be sure that a team is called for when cases you use one. What do we want?
A collaborative adaptive committed competent person who is disciplined, engaged, enthusiastic and
intentionally prepared to act selflessly toward a shared purpose (Maxwell, 2002). And, yes, there is little
hope teams will work unless members know how they will be measured (Barner, 2000; Gibson,2001; and
Robbins and Finley, 1995).
Management signals what is valued by what is said and done: this applies doubly to teamwork and
exponentially to honesty. What leaders say and the actions they take trickle down through the
organization. Statements by leaders set expectations (Covey, Drucker, Maxwell and Mintzberg are
benchmarks). All good management practices may be undermined if management erroneously rewards
or in-genuinely compliments performance at an undesired level. Don’t complement the team when an
individual does a good job. Similarly, do not establish a rule to keep a few team members in line. We
often forget that top management forms a team (TMT) and that team determines an organizations culture.
When asked to “Describe the performance appraisal function within your organization, not as it should be
but as it actually is” (as one of many open-ended research question with over 1,000 working MBAs), we
found that over 80% of the respondents’ experience with appraisals could be categories as “a joke”
(Service and Carson, 2008). Yet, almost everyone with five or more years of experience reports having
had at least one appraisal that is done properly. The most common excuses for poor performance
reviews are they are difficult to do correctly and they take a lot of time. So, difficulty and time consuming
override quality? Only if you measure for ‘better’ will you get better.
Corbin and Strauss (2008) help one understand how to recognize “All of the past is in the present . . . .
and all the future arises out of the present (p. 87).” Corbin recommends that leaders stay open because
early analysis is about generating initial conceptualizations that can evolve into core concepts that can
lead to theory. “[It is a] circular process (p. 145).” . . . The world is very complex. There are no simple
explanations for things. Rather, events are the result of multiple factors coming together and interacting
in complex and often unanticipated ways. . . . it is important to capture as much of this complexity . . . as
possible. . . . Obtain multiple perspectives (p.8).” See how these thoughts help us understand that
employee performance in any area is hard to measure, in part due to subjectivity, but it still needs to be
measured? Understanding the past helps us create a correct future.
Peter F. Drucker (1973) recommended MBO (Management by Objectives) which occurs when a boss and
an employee mutually define what the employee needs to accomplish and how those objectives will be
evaluated. Then the employee is evaluated on accomplishment of those objectives. Virtually all higher
education institutions today are deeply involved in “assurance of learning” and establishing meaningful
objectives for the management and faculty as they face accreditation reviews: MBO in use.
Never blame poor performance review results on the system; instead, blame the users. We have never
heard of a performance review system that says you can’t communicate with employees throughout the
year—I’ve got to wait for that annual PA? Famed TQM guru W. Edwards Deming said, poor performance
is more likely the failure of the manager than the fault of the workers (Service and Lockamy, 2008).
Formal performance appraisals should clearly state the desired goals with no hidden agendas (Black,
2007). Beyond that, good managers commit to Communications, Respect and Trust (CRT) in all human
interactions; and a continuous flow of management-directed TIPS (Timely Individualized, Performance,
Specific) as the foundation of managing. Yes, respect and trust are byproducts of honesty which is best
communicated by example: not what you say. Do what you say and say what you mean. Successful PAs
happen when the boss and the employee simply do not want to let each other, their peers and
constituents, or their organization down. Management must properly do the function of PA, letting one
know what's expected of them and how they are living up to those expectations. Do not throw in the towel
because it is hard to do! All organizations need records of objectives and accomplishments and more
effective communications, formal and otherwise, not less.
As noted above use the “what, what, why” model administered as TIPS for on-the-spot management
coaching. That is, when a manager or leader observes an action or inaction related to performance that
is wrong or incomplete, they should say right then, “This is what you did, this is what you should have
done and here is why.” Managers must marshal the guts to do this and when employees see the honesty
and openness within the directions given . . . a world of difference will occur in performance. Our CRT-
TIPS and “what, what, why” guides can direct organizational managers and leaders to greater
accomplishments. Common sense says we need to honestly document and discuss the good and bad.
If you read any author about general management and leadership it should be Peter F. Drucker—he
came to represent honesty in the practice of management to us in our quest to teach and learn about
effectiveness in influencing other (1973, all; Buford, 2014; and Cohen, 2010). Drucker and others show
imperatives to organizational success are understanding 1) why someone would do business with you or
your organization, and 2) how to become and remain innovative. Always remember, when someone buys
a ½” drill bit, they don’t want that bit, they want half inch holes: in what, how many, where and so on are
their needs that you must understand and lead toward.
On Staffing—“Surround yourself with an inner core that complements your leadership (Maxwell, 2002: p.
80).” A highly effective manager/leader, needs to create an organization that gets and keeps the best
people—where people want to work. Value based employees leave because:
1) They see no honest link between pay and performance or growth opportunities.
2) They do not see their work as honorable; their honest contributions are not recognized.
3) They do not get to use their talents because of unclear, unrealistic or corrupt expectations.
4) They will not tolerate abusive or dishonest managers/toxic environments (Branham, 2001).
People quit bosses not jobs! “No executive has ever suffered because his subordinates were strong and
effective (Drucker, from Maxwell, 2002: p. 95).”
The realities of diversity say we must began to take diversity of thought over diversity of appearance.
Likewise shift your thinking on all systems—rewards, rules and Standard Operating Procedure—toward
realizing that an excess of rules weakens all rules. Practice controlled burning of rules, systems, often.
On motivation, motivating others is next to impossible. Good managers have self-motivated employees
because they have no second-class disrespected subordinates. Moreover, international management is
becoming a requirement and if nothing else a global mindset spurs innovative creativity and trust.
Recognize that communications (telling is not communicating) only occurs when there is mutual
understanding and make sure employees know you hear them. Then empower by managing through
open shared responsibilities. Meeting all social value and responsibility as you go for we are a society of
organizations; and all organizational managers must respect the society within which they live and realize
they prosper only “with society. Staying up with and even ahead of the new realities is a must; able
leaders are alert to the political climate and to world economic trends with a moral compass (Gardner,
2003).
Yes, the fog of management is about persuasion and bringing people together to accomplish overriding
purposes: most often management is reported as, “grappling with the gray.” Planning, organizing,
directing, controlling and staffing are foundational, but so are management of the “realities” of the tougher
functions described above. To keep the hope of advancement into the top “leadership” roles alive in the
world of organizations, you must be a truthful and trustworthy manager who can clear the fog making
clear the path to accomplishment: performance. A manager keeps people on track, but it takes a leader
to move them to a new innovative future. You must move without the clarity of hindsight, but with the
knowledge of past actions and resulting performance. Winning organizations and individuals are capable
of rapid action that fits them (or their organization) with the evolving economic realities through focused
measurable values based on open honest decisions (Covey, all dates).
The realities shown in this research are solid. Do not let limitation of our work keep you from using what it
implies you need to know to achieve values based effective leadership; or the level you hope to help
others achieve through your teaching or research in management and leadership.
We close our literature review with a classic that we used for years to teach and learn about leadership.
That is Kouzes and Posner’s The Leadership Challenge series which has gone through five additions and
many articles about and from the authors. The latest 5th edition celebrates the 25th anniversary of these
classic works (2012). Some of the examples and dates have changed, as well as notations of ever
heightening uncertainty requiring more re-adaptability, but the additions and attention in the differing
editions and the extant press has not affected the survivability of the basic Challenge principles. Starting
and ending with the identification of “credibility is the foundation of leadership (p. 23 of the 2002 3 rd
edition),” Kouzes and Posner’s top five practices to accomplish their subtitle of How to Make
Extraordinary Things Happen in Organizations are: 1) model the way in all your actions as an employee,
manager or leader; 2) share you vision to inspire others toward the shared vision; 3) exhibit the wisdom to
properly challenge all processes to reassess how you accomplish leading and managing; 4) enable
others to act as you have modeled; and 5) exemplify encouraging the heart as you engage the mind.
This is the tip of the iceberg with Kouzes and Posner’s powerful messages. But when the rubber meets
the road and one must act, we see honesty over competency, inspiring over requiring and adapting over
accepting are concepts we got from the Challenge regardless of the message Kouzes and Posner
intended (also see 2006).
This section reviews much of the work of Service and others and it builds a measurable profile of
leadership useful for training with honesty at its base. The research that developed a quotient for
leadership, started in the late 1990s when an attempted to find texts useful in leadership self-assessment
and improvement was unsuccessful. The goal was a set of identifiable leadership precepts that were
measureable and teachable. The literature continuously stated that there was no single unified model of
leadership. But, as one of our student said, “there should be.” That effort resulted in Service and Arnott’s
270,000-word book that provided some 192 percepts of well-known and new quotients. Here we briefly
recount some of the LQ© development that has been more than well vetted in some 30 academically
refereed articles, used in many consulting assignments and with scores of students at the undergraduate
and graduate level. These practices continued to shape the LQ©‘s usefulness for over a decade.
This leadership quotient development was inspired by the notion of differing types of intellect which is
now well established in the psychological literature. These separate intellects (IQs) started getting
academic attention in Howard Gardner’s pioneering book Frames of Mind (1993). There Gardner labelled
seven basic types of intelligence: verbal, mathematical-logical, spatial, kinesthetic, musical, interpersonal,
and intra-personal. His work seems to explain some of the why related to traditional IQ tests being poor
at predicting success in many of life’s endeavors (Khalfa, 1994). Later much was written about a so
called 1) successful intelligence (SQ) and 2) emotional aptitudes (EQ) that seem to lead to success in 3)
relational leadership (Sternberg, 1996; Goleman, 1995; 1993; and McIntosh, 2011). All of these types of
intellects were more malleable than the traditional IQ, thus rendering them more appropriate for
improvement. Using this as a base we developed other types of intellect as delineated here. Close behind
this we saw Goleman extending Gardner into emotional intelligence (EQ). With EQ being defined as how
well someone manages their own emotions and can read and use the emotions of others. Accompanying
Goleman’s EQ was the work of Sternberg on successful intelligent (SQ) and a natural next step to us was
propose that if one could measure EQ, IQ and SQ there should be similar ways to measure Leadership.
Extrapolating one area, EQ, we see dimensions of EQ, self-awareness and management, social
awareness, and relationship management, that are critical to accomplishment of innovation through
others (Goleman, Boyatzis, & McKee, 2002). Goleman proclaimed that emotional maturity and soft skills
play a greater role than intelligence (as measured by the traditional IQ) in leadership success, because
differing intellects (Quotients) lead to more innovation. Looking for ways to separate and expand some of
the items identified in IQ, SQ and EQ lead to discovering and naming other quotients that we describe
here. LQ© makes IQ type measures more meaningful and applicable to us and our students in situations
we will face in the future (support in Covey 1999; Gulford 1967 and 1986; Pinker 2002).
Most of these quotients are relatively well known and easy to grasp. For example, it is well known that
honing desire, behavior, communications, experience and even management as defined in this research
are critical to leadership development. The LQ© concepts and precepts have been used successfully by
its original authors and others with college students, in military training and in T & D organizational efforts.
Note the words of Dr. Richard I. Lester who was teaching at Maxwell AFB when he wrote of the book
being recounted here: “An engaging and important book, The Leadership Quotient provides a realistic,
practical, and workable model to identify, measure, and improve leadership effectiveness (p. 112). . . .
Examining The Leadership Quotient is a rewarding experience. This reviewer is convinced that leaders
who successfully apply its principles will go a long way toward solving problems they may have with
themselves, their followers, or the situations they confront ( 2007: 113).” Yes, LQ© directs us to honestly
assess and realize the traits, abilities, and behaviors that we naturally have and do not have and how to
adapt those to followers and environments in order to influence, that is lead. After identifying and honing
those possibilities (maximize strengths) and figuring out a way around shortcomings (minimize
weaknesses) we can make progress as a leader (Service, 2005a). This is not a one-time task and we are
not offering a pseudoscientific pill to cure all leadership problems. “The more complex society gets, the
more sophisticated leadership must become. Complexity means change, but specifically it means rapidly
occurring, unpredictable, nonlinear change (sound like crossing cultures (Fullan, 2001: p. ix)?” The
measures are simple, their development and eventual application are not.
The current authors as practicing managers, consultants and professors see management as controlling,
arranging and doing things right. And, leadership as setting visions and doing the right things (inspired by
Maas, 1998; and Service all dates). “[L]eadership plays the prime role for the creation of excellence in an
organization (Kanji and Moura e Sa, 2001: p. 701).” As we have moved into the arena of global
competition shifting from managing for stability and control to leadership for speed, experimentation,
flexibility, change, and innovativeness becomes more critical (Chopra and Mlodinow, 2011; and Service ,
2009). “Leadership is the art of accomplishing more than the science of management says is possible
(Colin Powell quoted in Harari, 2002: p.13)”
The leadership guide pictured in Figure 3 demonstrates the art and science of leadership as it is used to
characterize the interactive influences of leaders. Study to understand the three interactive angles of
leadership and the 12 associated quotients: individually and interactively. Note your strengths and
weaknesses honestly and completely: honesty with yourself precludes honesty with others. Think about
how ‘dumb’ it is to be dishonest with yourself in an area you want to enhance; like a drug addict lying to
his councilor—won’t get better! Following are very brief overviews of each of the quotients represented in
the leadership quotient concept. In each Quotient you need to assess yourself against what is required to
advance your leadership effectiveness and develop a strategy for improving (Service.
DQ—Desire Quotient: Effort, persistence—willingness to do whatever it takes.
RQ—Reality Quotient: Correctly clarifying inclusiveness, objectives, forward-sightedness, etc.
EQ—Emotional Quotient: Self-awareness, social awareness, empathy, ability to control and read.
IQ—Intelligence Quotient: LQ’s IQ replacement SQ-appropriate, balance, fit—tough but figure it out!
CQ—Communications Quotient: Verbal, written, body language, dialect, clarity . . .
PQ—People Quotient: Ability to relate with people-social skills, poise and demeanor, teaming, etc.
BQ—Behavioral Quotient: Exhibited external focus, ethics, values, direction-that appeals to followers.
AQ—Appearance Quotient: Manifestation of correct level of confidence, dress-perspective of followers.
XQ—eXperience Quotient: Accomplishments.
KQ—Knowledge Quotient: Leader’s ability to learn, pay attention, recognize, imagine, keep up to date.
SQ—Situational Quotient: Ability to interpret cues and develop appropriate strategies.
MQ—Management Quotient: General admin skills, systems and procedures.
**Note that here we have outlined the positive aspects about each quotient, but each Q also has a
negative side which is generally the reverser of the positive.
Relationships LQ ©
Fit
FOLLOWER’S (people) balance ENVIRONMENTS (tasks)
Perceptions linked/relating ‘Fitability’ of leaders/matching
Your Appearance, behavior Knowledge of management, situations
communications & people skills & Experience
Leadership is human influence occurring when people do things together (Blanchard, 2007).
Requirements include: an understanding of self, others, and environments (situations); learning to
balance people, contexts and tasks; commitment, fit, intellect, principles, desire, and more. A leader’s
goal must be to help others realize more from their lives as they learn how to fit in yet stand out and make
a difference through others. A truly self-perpetuating leader develops others as leaders first and
foremost. The journey to personal leadership improvement starts with desire and self-awareness, and
develops into a continuous commitment to never ending development, and ends with practice: application
by you and your followers (Yukl, 2013 and Zecca, et al, 2013: honest rules). Learn to understand the
quotients and apply for you, your followers and your situations (Service, 2009a and b provide details
on all 192 precepts in the 12 Quotients and provides guides for those wishing to teach, improve or
measure leadership). We have produced and used an assessment and improvement booklet that depict
the 192 precepts in our leadership quotient and outlines how they can be used. (Available at
rwservice@samford.edu.
KNOW
learn and
L use
E ‘Truth’
A As LQ-Knowledge,
D Leaders skills
E Content
see self BE
R LQ-desire
reality emotions more
R Effective
intellect Learned
E
A LQ-experience & earned Leader
L knowledge
I ‘Trust’ strategy-mgt.
T As
Y followers LQ-comm. EQ
see leader
Process
Behavior
Appearance
DO
put into
practice
Foundation of truth and trust enables one to lead others over time.
Leaders are measured by ability to communicate with truth, clarity and conviction.
Develop orgs that interact truthfully at all levels, foster innovative, customer focused organization.
Understanding how you communicate-use best practices-become a lasting KNOW DO BE Leader.
It is a life long journey of maximize strengths and minimizing weaknesses.
5 CONCLUSIONS
Think about Enron, World-Com, the “too big to fails,” UBBER, United, Delta, The U.S. President and other
candidates, the U. S. National Security Advisor, Bill O’Reilly, Brian Williams, Jason Blaire, pass the bill so
we can read it, hands-up don’t shoot, red line, read my lips and the list grows: the consequences of
dishonesty exemplified. We as practitioners and professors have managed and lead, researched, taught
and published for years about hard competencies and skills needed for management and leadership as
have many within the academy. All the while too many of us treat arranged empirical studies, useful or
otherwise, about hard and soft skills, as gospel when they are normally no less stories and opinions than
editorials in almost all cases. Empirical or pure perspective, of all studies we must ask ‘so what’ to direct
us toward applications that matter and will last. That has lead us to what really matters—core values
and related actions for if they are insufficient or misdirected those moral character issues will negate
base knowledge, skills, abilities, all competencies. It has been proven over and over in politics, education
and all areas of commerce that interpersonal effectiveness is most often the key deal maker or breaker
(Bedwell, Flore and Salas, 2014). And, people simply do not remain individually relationally successful
when they cannot be trusted or inspire trust, and trustworthiness requires and begets truth. Study and
understand how you will apply the KNOW DO BE Model in Figure 4 and you will grow as a leader as
long as you desire to do so.
In all organizations, it matters what leaders say and what they do, but it matters most who and what they
are. All managers and leadership do, say or are, indicate what is valued and how it is valued. All of the
Know Do Be aspects of leaders trickles down through an organization. The actions and persona,
purposeful or otherwise, of leaders override all types of TQM, policies, rules and so on, for you only get
systematic excellence by modeling, encouraging and rewarding ‘it.’ When you tolerate otherwise from
yourself or others you won’t get excellence. It is so simple at the core, say what you mean, mean what
you say; be on time, start on time, compliment or rebuke appropriately.
We feel sure we have not fully answered all there is to leadership. Perhaps we have succeeded in
generating even more questions, but maybe, just maybe, we will develop higher levels of questions within
the framework of honesty, truth and trust. Honesty is the multi-purpose tool in your leadership tool box
that can always be with you to act as your vulcanizer, super-duper glue, fasteners of shapes and sizes,
and even your ‘DuckTape’ for those quick fixes to hold leadership together. Do not let the shortcomings
of this research deter you simply remember that all humans doubt and struggle, and with the foggy
darkness of dishonesty and untrustworthiness there is no light. The beginning and ending answer is the
light of truth and trust. Even with freedom if it is within the darkness of lying and self-interest we will
stumble and fall, ultimately ending badly; but you can turn on the light with truth, truthfulness, trust and
trustworthiness and become a leader with lasting influence. So, go flip your ‘Know Do Be’ switch and
never, ever turn it off.
The true test of leadership and management is whether or not the leader or manager has helped those
they influence become the best they can are capable of becoming. High levels of effectiveness in this
lofty aim is not possible without trustworthiness and truthfulness.
REFERENCES
Dr. Robert W. Service, is a Professor of Leadership at Samford University USA. Over a 20 year career,
demonstrated his ability as a problem solver, and executive before receiving his Ph.D. in strategy,
statistics and MIS from the University of Texas Arlington. As a professor, he won the University teaching
excellence award and he publishes extensively in areas of strategy, ethics, communications, information
systems, innovation, leadership, crossing cultures, HRM and many current issues of the day. He has
taught around the world.
Joel R. Windham, is the Vice President of Human Resources at Samford University. Joel has a Master’s
Degree and a long term background as a top level hospital administrator before entering the ranks of
academic human resources in 2017. For over 30 years Joel has managed and developed many in the
areas of management, leadership—all areas of human resources and strategic planning—with direct line
responsibilities. This is his entry into academia!