BUSINESS PLAN

FOR
JUICE BAR
“AMBA SEWANA”
COOL SPOT

AMDP HEAWAWASAM
156094
Entrepreneurship development

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BUSINESS PRPOSAL

 Small-scale business organization

 Initiated in 2th of May 2018
 located in Negombo, .( near bus stand)
 Purpose of delivering best quality fruit juice and Herbal porridge- (kola Kanda)
 Selling a variety of mixed and instantly prepared, 100% natural fruit juices and
Kola Kanda to take away.
 Kola Kanda-6.00am-9.00am
 Fruit juice-9.00am-7pm
 The target group is composed of 60 % Diabetic People ,Children, foreigners,
health conscious consumers looking for convenient fast-food alternatives
 The healthy benefits and tastes of our juices are the core of my business

VISION

To be perceived as the provider of the most delicious, convenient and healthy grab
and to expand our boundaries in the global market.

MISSION

“To provide a healthy, tasty and refreshing experience with our 100% natural fruit
juices and “kola kanda” to take away. To serve and satisfy the nutrition needs of
health conscious consumers through the high quality of our products. We contribute
to make Negombo a healthier city

SPECIALITY

 FRUIT JUICE-100% pure juice , Pure Sugar free OR little amount as customer’s
wish
 PRODUCTS-Pineapple juice, mango juice, avacardo juice, orange juice, papaya
juice, watermelon juice ,wood-apple juice
 HERBAL PORRIDGE-(KOLA KANDA) –made from traditional herbal leaves

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 Below are some of the popular herbal leaves that add for kola kanda or herbal
porridge.

1.Gotukola – Centalla asiatica

2.Wepenela – Cordiospermum halicacabum

3.Iramusu – Hemidesmus indicus

4.Hatawariya – Asparagus racemosus

5.Polpala – Avera lantana

6.Karapincha – Murraya koenigi

7.Ranawara – Cassia auriculata

OBJECTIVES

 Improving the customer satisfaction through the good quality of products

 Turn in profits from the first year of operations.

 The creation of unique, innovative and healthy products .

 Become as the Best Juice business in the Negombo .

 Creative, unique and innovative product development and marketing..

 To provide healthy and environmentally friendly products.

 To contribute to long-term environment sustainability.

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BUSINESS STRATEGY

FIVE FORCES

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 1. THREAT OF NEW ENTRY
Our products not entirely new product already available in everywhere . So we
have higher competition and we hope that threats of new entrants also higher.
.
2. BARGAINING POWER OF SUPPLIERS
Supplier are limited and so the bargaining power of suppliers are higher

3. BARGAINING POWER OF BUYERS

Buyers are moderating.sometimes low sometimes high.. But after few months we
hope number of consumers who consume our products will increase
4. THREATS OF SUBSTITUTES
There is big competition with substitutes. Our products cannot keep for more than one
or two days. But commercially produced soft drinks can keep for long duration. So
some people willing to buy soft drinks more than buying our products.
5. INDUSTRY RIVARLY

we have somewhat high amount of competitors with similar products and have
competition from substitutes so rivalry among competitors higher

SWOT ANALYSIS

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STRENGTHS WEAKNESS

 Natural product  Short shelf life

 100% real juices and herbal
porridge  Low brand recognition
 Not added preservatives
 Offer personalized juices with  Post- harvest losses of fruits
health boosters
 Sustainably grown and harvested  Seasonal availablity of fruits
leaves and fruits
 better marketing skill  Purity of leaves in rainy seasons
 Low production cost
 year round availability of raw
materials
 Maintains freshness of products

OPPORTUNITIES THREATS
 Participation with growing  Competitors (existing and new)
industry
  Introduction of new substitutes
 Growing health consciousness
among people
 Changing customer needs and
 Promotional activities preferences

 When small can maintain quality  Climatic issues-natural disasters-

rising global warming

 Increase and improve cultivation

MARKETING OBJECTIVES

 Maximum Profit Margin

 Quality Leadership
 Long Relationships with Customer
 Communication Objective

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  Strategy Marketing Objective

To improve product quality and o design take away cups more attractive ,to increase
advertisement activities.

MARKETING STRATERGIES -4Ps’

Product Price Place Promotion

 Herbal porridge  Price is not too high to  Fruits would  Print media
 Mango juice be beyond the average be purchased  Sample
 Pineapple juice customers’ reach and from distribution
 Avocado juice no too low to give an wholesaler  Creating a
 Orange juice impression of low  Herbal leaves community on
quality face book
 papaya juice would be
 Price is done by purchased  Creating a fan
 Watermelon
according to piece of from herbal page on face
juice
fruits and leaves garden owner book
 Wood-apple
 Normally,
juice
Herbal porridge-50/=
Fruit juices-90/=or
50/=

PRODUCT STRATEGY

Make to order - produce to customer specification at time of order .

OPERATIONAL STRATEGY

Needed grinder machines for production process. capital-cost is holding by owner.

there are so many tasks in divisions . Peeling, cutting, grinding, serving,
cleaning .service driven-provide more customer service and product service.

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 FINANCIAL STRATEGY

To gain the market share while carrying out skimmed price, bulk discounts, credit
periods, installment payments and extended credit periods are intended to offer for the
intermediaries to fend off us from competitors

PRICING STATERGY

PRICING STRATEGY Juice selling its juices at price added cost and profit margin
and also keep in mind the key competitors price .All the cost are covered all desired
profit percentage is attained

MANAGERIAL STRATEGY

Setting smart business goals, which will increase the production . The type of data
collected when developing a performance plan include financial statements, sales
report, internal data bases and industry reports are evaluating all products and services
, examining labor performance, procurement costs, delivery processes and customer
satisfaction. By performance measurement system can evaluate targets objectives.

PROMOTIONAL STRATEGIES

FM Radio Billboard Internet Advertising Newspaper

SOCIAL COST BENEFIT ANALYSIS

SOCIAL BENEFITS SOCIAL COSTS

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  Employment opportunities  Might cause some health hazards
to the people who consume some
 No environment pollution medicine due to interaction
 Mosquitoes can spread due to un
proper wastage removal practices
 Providing lot of health benefits

BUDGET STATEMENT

Initial cost
 3 grinders = (3*3000) = 9000/=
 4 cutting boards= (4*500) = 2000/=
 take away cups are handmade. = 0/=
 20 glasses= (20*50) = 1000/=
 5 trays= (100*50) = 5000/=
 20 packets of straws= (20*40) = 800/=
 No rent for the business plan because it is owners’ property= 0/=
178000/=

Gas cylinders and other ordinary equipments needed for herbal porridge are already
have.So no any cost to buy those

Imagination Profit per day per unit glass

Product name Cost of raw Production Selling price Number of items profit
material and
marketing

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 cost
“Kola Kanda” 20/= 2/= 50/= 50 1400/=
Mango juice 20/= 2/= 50/= 10 380/=
Pineapple juice 20/= 2/= 90/= 10 680/=
Papaya juice 20/= 2/= 90/= 10 680/=
Orange juice 10/= 2/= 50/= 20 760/=
Wood-apple 25/= 2/= 90/= 5 315/=
juice
Avocado juice 20/= 2/= 90/= 5 340/=
Watermelon 10/= 2/= 50/= 20 760/=
juice
5315/=

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