Objective of the study

1. To compare the perceived level of services at certain famous fast-food

chains in Delhi (NCR).
2. To evaluate the effect of customers’ profile (Gender, Age, etc.) on
their frequency to a certain restaurant.
3. To determine the reasons why the fast-food culture is mounting in
India.
4. To analyse the reasons which encourage someone to visit the restaurant.
 Questionnaire

1. What brands do you frequently visit in the Restaurant?

Almost Sometimes Once in a Rarely (2) Never (1)
Always (5) (4) while (3)
KFC

Pizza Hut

Domino’s

McDonald’s

Burger King

Subway

WOW Momos

2. On the scale of 1-5 (5 being most appropriate and 1 being least appropriate), mark the
most appropriate response:

S. No. Features 5 4 3 2 1
Visual Appearance of the
1
Outlet          
2 Parking Facility near the Outlet          
3 Cleanliness of the Outlet          
4 Comfortable Furnishing          
5 Quality of Air Conditioning          
Promotional Materials Design
6          
(take out Menus, etc.)
Employees in Professional
7          
Uniform
8 Display of Food Order Counter          
9 Varity of Food Items          
10 Presentation of food items          
11 Utility Services in the Outlet          
12 Take away Facility          
13 Order Delivery Time          
Quality of Food (temperature,
14          
Freshness, Hygiene etc.)
15 Employees Behaviour          
16 Price Value          
17 Accessibility of the Outlet          
 Promotional Discounts and
18          
Happy Hours
19 Taste of the Food          
3. Reasons for rise in fast-food culture (mark on the scale of 1-5):

Strongly Strongly
Reasons Agree Indifferent Disagree
Agree Disagree
Rising Disposable Income          
Nuclear Families          
Exposure to Global Media/ Easy
Availability          
Busy Lifestyle          
4. Demographic Profile:
City  
Below 20  
21-30  
31-40  
Age
41-50  
51-60  
61 and Above  
Male  
Gender
Female  
Married  
Marital Status
Single  
10th  
12th  
Graduation  
Education Level
Post-Graduation  
Doctorate  
Others  
Below 2.5 Lakhs  
2.5-5.0 Lakhs  
Annual Income 5.0-7.5 Lakhs  
7.5-10 Lakhs  
Above 10 Lakhs  
Student  
Self-Employed  
Occupations Public Sector  
Private Sector  
Any Other