TITLE: A study of customer buying behaviour towards choice of sports shoe brands

CRITERIA for brand selection (top 5 sports shoe brand in India):

1) PUMA

2) FILA

3) REEBOK

4) NIKE

5) ADIDAS

OBJECTIVE:

a) To identify the most influencing factor in customers choice of sports shoe brand

b) To ascertain the factors that impact customer choice of sport shoe brands

Questionnaire:

1. Name:
2. E-mail:
3. Gender
o Male
o Female

4. Age:

o 16-20
o 21-25
o 26-30
o 31-35
o 35 and above

5.Profession:

o Student
o Private employee
o Government employee
o Self employed
o Other

Q.1 Do you prefer wearing sport shoes?

(a) Yes

(b) No
Q.2 which brand you prefer?

(a) Nike

(b) Adidas

(c) Reebok

(d) Puma

(e) Fila

(f) Any other

Q.3 Are you satisfied with the quality of preferred brand?

(a) Yes

(b) No

Q.4 Are you satisfied with the price range of preferred brand?

(a) Yes

(b) No

(c) No comment

Q.5 If the price of your preferred brand increases will you purchase again?

(a) Same brand

(b) Cheaper brand

(c) Any other brand

Q.6 how do you consider the importance of sport shoes?

(a) Comfort

(b) Price

(c) Durability

(d) Use in sport

(e) Any other

Q.7 what factors influence you to go for a particular brand?

(a) Quality

(b) Durability

(c) Price

(d) Variety

(e) Any other

Q.8 Do you normally switch over the brand?

(a) Yes

(b) No

Q.9 does the advertising play any role in selection of brands of shoes?

(a) Yes

(b) No

Q.10 what kind of promotional tool you prefer?

(a) Lucky coupon

(b) Free gift

(c) Discount

(d) Buy one get one free.

Q.11 Are you willing to buy the preferred brand at lower price with

negligible quality?

(a) Yes

(b) No

Q.12 Is there any impact of advertisements and celebrities on your purchase of sport shoes?

(a) Yes

(b) No
Q.13 Will you purchase another brand of same quality with less price?

(a) Yes

(b) No

Q.14 Do you think weight is a factor for choosing brand?

(a) Yes

(b) No