Bridgestone New Zealand Limited

Tyre Summit – Bridgestone Overview

Bridgestone imports quality tyres

– all made to Bridgestone global quality standards
regardless of country of manufacture

Bridgestone is the tyre industry leader

Operations across New Zealand

– wholesaling and retailing of tyres, supply and maintain
commercial fleets with new and retreaded truck tyres

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Tyre Summit – Bridgestone Overview
Environmentally conscious company- global commitment
Reduction targets by 2020 - 35% CO2
Improve rolling efficiency by 25%

BSNZ Carbon Reduction 2013-2014

Copyright © 2011 Bridgestone Corporation

Low Rolling Resistant Tyres

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Tyre Summit – Bridgestone Overview
Bandag is our retread brand
Largest truck retreader in NZ

o Quality ISO9001, Safety AS4801, Environmental ISO14001

o Pre-cured tread that meet the needs of the NZ market
o Rain water harvesting
o Solar Panels for factory operation
o Aiming for zero waste

Copyright © 2011 Bridgestone Corporation

 Tyre Summit – Bridgestone Overview
WHAT BANDAG SAVES NZ
• Bandag retread >120,000 tyres/yr
• Savings each year:
> 5,800 tonnes of waste to landfill
> 7,500,000 Million litres of oil
> 15,500 tonnes of CO2 per year.

• Prevents truck tyres from

prematurely entering the waste
stream
• Lowers transport costs
• All Bridgestone truck tyres are
retreadable
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Tyre Summit – Bridgestone Overview

BANDAG RETREADS SAVE OIL, CO2 AND LANDFILL

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 Tyre Summit – Bridgestone Overview
Carbon footprint (Greenhouse gas emissions)

New tyre model Retread tyre model Difference Reduction in

(kg CO2-e (kg CO2-e (kg CO2-e greenhouse gas
/100,000 km) /100,000 km) /100,000 km) emissions
224 123 101 45%

Influence of number of retreads

Number of retreads
1 2 3
Reduction in
greenhouse gas 34% 45% 51%
emissions

8
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 Tyre Summit – Bridgestone Overview
Solid waste to landfill

New tyre model Retread tyre model Difference

Reduction in solid
(kg Solid Waste (kg Solid Waste (kg Solid Waste
waste to landfill
/100,000km) /100,000km) /100,000km)
52 20 32 61%

Influence of number of retreads

Number of retreads
1 2 3
Reduction in solid
46% 61% 69%
waste to landfill

9
Copyright © 2011 Bridgestone Corporation
Environmental - Waste tyres

Why should we recycle tyres?

– Corporate Social Responsibility

• Community Health
• Fire Hazard
• Reduce waste to landfill

– It’s the right thing to do

– Stop illegal dumping

– Good news for the Tyre Industry

Copyright © 2011 Bridgestone Corporation

 The Impact of Waste Tyres
affects our Health, Lifestyle & the
Environment
New Zealand is a Poor Performer

Tyre Recycling Across the World

100 - NZ potentially the
90 worst performing
80
developed nation in the
world
70
% Properly Disposed

- NZ one of a small
60
group exporting whole
50 tyres to developing
40 countries
30
- NZ seem to have been
discussing the issue
20
for decades
10

0 NZ

Energy Recovery % Recycling %

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 Health Risk

Tyres dumped in
Vietnam

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Health Risk

DENGUE FEVER and other

mosquito borne viruses

• Incidence increase
internationally

• Most rapid spreading mosquito-

borne viral disease with 30 fold
increase in the last 50 years.

• WHO directly attributes the

spread of the dengue vector
to international trade in used
tyres.
Copyright © 2011 Bridgestone Corporation
 Fire Risk

1984 – 4million tyres, known as Mt Firestone, ignited in Everett, Washington, and burnt
for months as fire fighters are unable to extinguish it.
1989 – 10million illegally dumped tyres catch fire near Powys Wales and subsequently
burn for at least 15 years.
1990 – Hagersville, Ontario, 12-14 million tires caught fire; it burned for 17 days &
forced 4,000 people to evacuate.
1998 –Grass fires ignite 7 million tyres at an unlicensed Disposal Facility in Tracy,
California. Extinguished after 26 months.
1999 – Lightning struck a tire dump in Westley, California, which burned for 30
days. Pyrolitic oil flowed into a nearby stream and also ignited.
2012 – Jahra, Kuwait, 5 million tyre ignite on April 16. A major ecological disaster, the
smoke is visible from space
2012 – In Iowa City a fire started in tyre bedding material at the Iowa City Landfill. It is
extinguished after 18 days.

May ‘12 – A fire at an unlicensed tyre

recycling operation near Shepparton Victoria
caught fire. The blaze required 22 fire trucks
and 100+ fire fighters to bring the blaze
under control.

In 2010, this small tyre fire in Tasmania burnt for 3 days and forced health officials to
issue warnings about the toxicity of the smoke. Last year the same site caught fire again,
causing $300,000 in property damage.
 Illegal dumping

- Potentially widespread illegal activity

- Only a matter of time before connections to

organised crime as seen in Australia

- Some retailers are being ‘conned’

- Bridgestone implemented CCTV and

additional security to COS to mitigate
dumping on premises
Copyright © 2011 Bridgestone Corporation
John Staples – Group General Manager NZ Business

john.staples@bridgestone.co.nz

Copyright © 2011 Bridgestone Corporation 17